Last updated: September 2026
Global rank: Worldwide · 2026-09
#183,938
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
65.6K
per month, estimated
Keywords
638
ranking in Google
Organic share
100%
65.6K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of americanspirit.com
americanspirit.com Company Profile
Natural American Spirit stands out in the tobacco world by focusing exclusively on additive-free, natural tobacco products that appeal to smokers who want something pure and unadulterated. Their flagship cigarettes and rolling tobaccos use 100% additive-free tobacco, grown without the chemical additives found in most commercial brands. This approach has built a loyal following among those wary of mainstream tobacco p…
Natural American Spirit was founded in 1968, about 58 years ago, and is headquartered in Richmond, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Tobacco Products; and Premium Cigarettes. Products on record for it: Natural American Spirit Cigarettes (Blue, Yellow, etc.); Rolling Tobacco; and Pouches and Accessories. Total funding on record is Acquired. Its tagline reads: "Natural Tobacco for Discerning Smokers".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Richmond, United States
- Founded
- 1968
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Natural American Spirit Cigarettes (Blue, Yellow, etc.), Rolling Tobacco, Pouches and Accessories
americanspirit.com Web Traffic Statistics
Key findings
- Natural American Spirit (Retail, E-commerce & Consumer Goods) is ranked #183,938 worldwide in our September 2026 domain ranking, down 2,743 places from #181,195 in August 2026.
- It is estimated to receive about 65,600 visits a month from search, 100% of it organic, across 638 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #183,938 | ▼ 2,743 |
| August 2026 | #181,195 | ▼ 4,986 |
| July 2026 | #176,209 | ▲ 2,923 |
| June 2026 | #179,132 | — |
| May 2026 | #179,132 | ▼ 10,216 |
| April 2026 | #168,916 | ▲ 9,927 |
| March 2026 | #178,843 | ▼ 1,927 |
| February 2026 | #176,916 | — |
What this company does
Natural American Spirit stands out in the tobacco world by focusing exclusively on additive-free, natural tobacco products that appeal to smokers who want something pure and unadulterated. Their flagship cigarettes and rolling tobaccos use 100% additive-free tobacco, grown without the chemical additives found in most commercial brands. This approach has built a loyal following among those wary of mainstream tobacco p…
Our read on the site
The website https://americanspirit.com exhibits significant SEO deficiencies, including missing critical on-page elements such as the title, meta description, and headings. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap further hinder its search engine visibility.
americanspirit.com Traffic and Visitor Engagement
americanspirit.com draws an estimated 65,600 visits a month from search engines. Effectively all of it is organic — about 65,600 visits from unpaid results. Spread across 638 ranking keywords, that averages roughly 103 organic visits per keyword.
Monthly visits
65.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
65.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
americanspirit.com AI Visibility
On our AI visibility scale americanspirit.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
americanspirit.com LLMS.txt
The llms.txt on americanspirit.com runs to 81 lines (4,083 characters) across 12 sections, last generated in May 2026. It introduces the site as "Natural American Spirit - Natural Tobacco Products". It tells AI engines the business works in Tobacco Manufacturing, Premium Consumer Goods and Natural Products. It describes 5 products, with prices such as American Spirit Blue Cigarettes at $8-12/pack, American Spirit Rolling Tobacco at $10-15/pouch and American Spirit Organic Cigarettes at $10-14/pack. Services it lists include Product Locator, Age Verification, Consumer Education and Retail Partnerships. The audience it names is Adult tobacco consumers preferring natural products, aged 21-55 (North America, Europe). Technologies it mentions include HTTPS, Basic HTML and Static Site Hosting. The keywords it claims start with "natural tobacco", "American Spirit cigarettes", "additive-free tobacco" and "rolling tobacco". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.1K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Natural American Spirit - Natural Tobacco Products ## About Natural American Spirit crafts premium, additive-free tobacco products including cigarettes and rolling tobacco for adult consumers who prioritize purity and natural flavors. The brand uses 100% natural tobacco without chemical additives, reconstituted sheets, or artificial preservatives, setting it apart in a crowded market. Their fire-cured process enhances taste while maintaining transparency about ingredients. Widely available in retail outlets, they serve smokers looking for a cleaner smoking experience. Regulatory compliance shapes their messaging, focusing on product quality over health claims. Loyal customers appreciate the consistent premium feel across pack varieties like Blue and Organic. Distribution reaches major chains and independent shops nationwide. The company navigates tobacco industry challenges by emphasizing authenticity. Educational content informs responsible adult use. Acquired by Reynolds American, it retains its niche identity. Production emphasizes sustainable farming practices where possible. Brand strength lies in repeat business from dedicated fans. Competitors push volume, but American Spirit owns the natural segment. Ongoing innovation keeps offerings fresh amid regulations. This positions them as the go-to for discerning tobacco users everywhere. **Areas of Work:** Tobacco Manufact
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- American Spirit Blue Cigarettes$8-12/pack
- American Spirit Rolling Tobacco$10-15/pouch
- American Spirit Organic Cigarettes$10-14/pack
- American Spirit Yellow Cigarettes$8-12/pack
- American Spirit Pouch$12-16/pouch
Services it tells AI about
- Product LocatorFree
- Age VerificationFree
- Consumer EducationFree
- Retail PartnershipsContact for details
- Promotional SupportVaries
Competitors it names
Audience it targets
Adult tobacco consumers preferring natural products · 21-55 · North America, Europe
Company type
Acquired
americanspirit.com Organic Keywords
Google lists americanspirit.com for about 638 keywords, which together bring an estimated 65,600 organic visits a month.
Ranking keywords
638
Found in Google for this domain
Visits they bring
65.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
americanspirit.com SEO Audit
The latest technical audit of americanspirit.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
americanspirit.com Competitors and Alternatives
Natural American Spirit's company profile names https://naturalamericanspirit.com, https://www.marlboro.com, https://www.pallmall.com and https://www.camels.com as competitors. Its own llms.txt adds https://www.luckystrike.com, https://www.bensonandhedges.com and https://www.kool.com. Outside its market, the domains ranked closest to it in our worldwide ranking are openfinancebrasil.org.br, ntgwss.com, kiamedia.com and taptop.site.
americanspirit.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
americanspirit.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for americanspirit.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to americanspirit.com
Neighbours of #183,938 in our worldwide ranking — each with its own report.
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