Last updated: September 2026
Global rank: Worldwide · 2026-09
#1,106,888
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
27
per month, estimated
Keywords
11
ranking in Google
Organic share
100%
27 organic visits
LLMS.txt
Published
77 lines AI engines can read
You're seeing the free preview of alwatan.om
alwatan.om Company Profile
Al Watan is a long-standing Omani media house that delivers breaking news, in-depth reporting, and lifestyle coverage across the Sultanate. The publication focuses on local politics, business developments, cultural events, and sports updates that matter most to readers inside Oman. Its editorial team works closely with government sources, private-sector leaders, and community figures to ensure stories reflect the dai…
Al Watan was founded in 1971, about 55 years ago, and is headquartered in Muscat, Oman. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for News Publishing, Digital Media and Print Media. Total funding on record is Bootstrapped. Its tagline reads: "Oman’s trusted source for daily news and community stories".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Muscat, Oman
- Founded
- 1971
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
alwatan.om Web Traffic Statistics
Key findings
- Al Watan (Media, Entertainment & Gaming) is ranked #1,106,888 worldwide in our September 2026 domain ranking, down 149,676 places from #957,212 in August 2026.
- It is estimated to receive about 27 visits a month from search, 100% of it organic, across 11 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 77 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #1,106,888 | ▼ 149,676 |
| August 2026 | #957,212 | ▼ 259,635 |
| July 2026 | #697,577 | ▲ 54,924 |
| June 2026 | #752,501 | — |
| May 2026 | #752,501 | ▼ 76,614 |
| April 2026 | #675,887 | ▲ 68,790 |
| March 2026 | #744,677 | ▲ 153,834 |
| February 2026 | #898,511 | — |
What this company does
Al Watan is a long-standing Omani media house that delivers breaking news, in-depth reporting, and lifestyle coverage across the Sultanate. The publication focuses on local politics, business developments, cultural events, and sports updates that matter most to readers inside Oman. Its editorial team works closely with government sources, private-sector leaders, and community figures to ensure stories reflect the dai…
Our read on the site
The SEO health of https://alwatan.om is critically poor, with missing essential on-page elements such as title, meta description, and header tags. Additionally, the site lacks a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely hinders its technical SEO performance.
alwatan.om Traffic and Visitor Engagement
alwatan.om draws an estimated 27 visits a month from search engines. Effectively all of it is organic — about 27 visits from unpaid results. Spread across 11 ranking keywords, that averages roughly 2.5 organic visits per keyword.
Monthly visits
27
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
27
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
alwatan.om AI Visibility
On our AI visibility scale alwatan.om earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
alwatan.om LLMS.txt
The llms.txt on alwatan.om runs to 77 lines (4,590 characters) across 12 sections, last generated in May 2026. It introduces the site as "Al Watan - Oman News". It tells AI engines the business works in News Publishing, Digital Media and Print Media. It describes 4 products, including Daily Print Edition, Digital Subscription and Sponsored Articles. Services it lists include Advertising Solutions, Content Syndication, Event Coverage and Archive Access. The audience it names is Omani residents and expatriates interested in local affairs, aged 18-65 (Oman). Technologies it mentions include HTTPS. The keywords it claims start with "Oman news", "Oman breaking news", "Oman local news" and "Oman sports".
Status
Published
AI engines can read it
Lines
77
In the file
Size
4.6K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Al Watan - Oman News ## About Al Watan is a long-standing Omani media house that delivers breaking news, in-depth reporting, and lifestyle coverage across the Sultanate. The publication focuses on local politics, business developments, cultural events, and sports updates that matter most to readers inside Oman. Its editorial team works closely with government sources, private-sector leaders, and community figures to ensure stories reflect the daily realities of Omani life. Over the years Al Watan has built a reputation for balanced journalism that respects national values while remaining independent in its analysis. The website serves both Arabic and English-speaking audiences who want reliable information on everything from weather forecasts to major infrastructure projects. Beyond straight news, the platform regularly publishes features on health, technology trends, and tourism opportunities that help readers stay informed about their country’s progress. Advertisers from banking, telecom, and retail sectors regularly partner with Al Watan because of its strong reach among decision-makers and households alike. The newsroom operates with a lean team of journalists, photographers, and digital producers who publish content around the clock. Readers can access the site on desktop or mobile, although the current technical setup still needs improvements in mobile responsiveness a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily Print EditionContact for pricing
- Digital SubscriptionContact for pricing
- Sponsored ArticlesContact for pricing
- Special ReportsContact for pricing
Services it tells AI about
- Advertising SolutionsContact for pricing
- Content SyndicationContact for pricing
- Event CoverageContact for pricing
- Archive AccessContact for pricing
Competitors it names
Audience it targets
Omani residents and expatriates interested in local affairs · 18-65 · Oman
Company type
Private
alwatan.om Organic Keywords
Google lists alwatan.om for about 11 keywords, which together bring an estimated 27 organic visits a month.
Ranking keywords
11
Found in Google for this domain
Visits they bring
27
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
alwatan.om SEO Audit
The latest technical audit of alwatan.om scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
alwatan.om Competitors and Alternatives
Al Watan's company profile names omantimes.com, timesofoman.com, omanobserver.om and omannews.gov.om as competitors. Its own llms.txt adds omantribune.com and omanlive.com. Outside its market, the domains ranked closest to it in our worldwide ranking are steemworld.org, draftworx.com, talent-move.ru and makethunder.com.
alwatan.om Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
alwatan.om Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for alwatan.om yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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