Last updated: August 2026
Global rank: Worldwide · 2026-08
#72,501
AI visibility: Grade D
59
SEO health: Not audited
—
Visits
1.3K
per month, estimated
Keywords
470
ranking in Google
Organic share
100%
1.3K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of afm.nl
afm.nl Web Traffic Statistics
Key findings
- Autoriteit Financiële Markten (Financial Regulation) is ranked #72,501 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,494 places from #71,007 in July 2026.
- It is estimated to receive about 1,314 visits a month from search, 100% of it organic, across 470 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 167 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #72,501 | ▼ 1,494 |
| July 2026 | #71,007 | ▲ 8,936 |
| June 2026 | #79,943 | — |
| May 2026 | #79,943 | ▼ 3,204 |
| April 2026 | #76,739 | ▲ 804 |
| March 2026 | #77,543 | ▲ 429 |
| February 2026 | #77,972 | — |
What this company does
The Autoriteit Financiële Markten (AFM) stands as the cornerstone of financial oversight in the Netherlands, ensuring that banks, insurers, investment firms, and other market players operate with integrity and transparency. Established to safeguard consumers and promote stable markets, AFM conducts rigorous supervision, issues licenses, and enforces rules against misconduct. From probing suspicious trading to educati…
afm.nl Traffic and Visitor Engagement
afm.nl draws an estimated 1,314 visits a month from search engines. Effectively all of it is organic — about 1,314 visits from unpaid results. Spread across 470 ranking keywords, that averages roughly 2.8 organic visits per keyword.
Monthly visits
1.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
afm.nl AI Visibility
On our AI visibility scale afm.nl earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
afm.nl LLMS.txt
The llms.txt on afm.nl runs to 167 lines (8,318 characters) across 12 sections, last generated in May 2026. It introduces the site as "Autoriteit Financiële Markten | AFM". It tells AI engines the business works in Financial Regulation, Market Supervision, Consumer Protection, Enforcement and Policy Development. It describes 5 products, with prices such as Market Reports at Free Download. Services it lists include Firm Supervision, License Issuance, Consumer Dispute Resolution and Policy Consultations. The audience it names is Financial professionals, consumers, firms, aged 18+ (Netherlands). The keywords it claims start with "AFM", "financial markets", "toezicht" and "supervision". It gives the company type as Government Agency.
Status
Published
AI engines can read it
Lines
167
In the file
Size
8.3K
Characters
Sections
12
Updated May 4, 2026
What the file says
# Autoriteit Financiële Markten | AFM ## About Autoriteit Financiële Markten (AFM) is the Netherlands' go-to authority for keeping financial markets honest and reliable. They watch over everything from banks and insurers to investment advisors and crowdfunding platforms, making sure rules are followed to protect everyday people from bad apples in finance. AFM hands out licenses, runs inspections, and slaps fines on those who cross the line—think insider trading busts or misleading ads for risky products. Their consumer helpdesk fields complaints and offers free advice on spotting scams, while big reports break down market trends for policymakers. In the fintech boom, they're pushing guidelines for robo-advisors and payment apps without stifling innovation. AFM works hand-in-glove with the ECB and ESMA on cross-border stuff but leads the charge locally. They've ramped up on sustainable investing scrutiny and anti-money laundering checks post-Panama Papers. Public dashboards show enforcement stats, building trust through transparency. From pension funds to crypto exchanges, no stone unturned. Their team of lawyers, economists, and data whizzes uses AI for pattern spotting in trades. Annual budgets come from government, fueling a no-nonsense approach. AFM's fines have topped hundreds of millions, deterring misconduct effectively. They run education campaigns too, like warning boo
Sections in the file
Areas of work
Keywords it claims
Technologies
None listed
Products it tells AI about
- Regulatory GuidelinesN/A
- Market ReportsFree Download
- Consumer AlertsN/A
- Licensing PortalN/A
- Enforcement DatabaseN/A
Services it tells AI about
- Firm SupervisionN/A
- License IssuanceN/A
- Consumer Dispute ResolutionN/A
- Policy ConsultationsN/A
- Training ProgramsN/A
Competitors it names
Audience it targets
Financial professionals, consumers, firms · 18+ · Netherlands
Company type
Government Agency
afm.nl Organic Keywords
Google lists afm.nl for about 470 keywords, which together bring an estimated 1,314 organic visits a month.
Ranking keywords
470
Found in Google for this domain
Visits they bring
1.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
afm.nl Company Profile
The Autoriteit Financiële Markten (AFM) stands as the cornerstone of financial oversight in the Netherlands, ensuring that banks, insurers, investment firms, and other market players operate with integrity and transparency. Established to safeguard consumers and promote stable markets, AFM conducts rigorous supervision, issues licenses, and enforces rules against misconduct. From probing suspicious trading to educati…
Autoriteit Financiële Markten was founded in 2002, about 24 years ago, and is headquartered in Amsterdam, Netherlands. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Financial Regulation, with further tags for Government Oversight, Market Supervision and Consumer Protection. Total funding on record is Government Funded. Its tagline reads: "Independent watchdog for fair and transparent financial markets in the Netherlands".
- Sector
- Financial Regulation
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2002
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Government Funded
afm.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
afm.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for afm.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
afm.nl SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
afm.nl Competitors and Alternatives
Its own llms.txt names https://www.fca.org.uk, https://www.sec.gov, https://www.esma.europa.eu, https://www.dnb.nl, https://www.acm.nl and https://eba.europa.eu. Outside its market, the domains ranked closest to it in our worldwide ranking are hitmyl.ink, iunlocker.com, logammulia.com and jconline.com.
Companies ranked next to afm.nl
Neighbours of #72,501 in our worldwide ranking — each with its own report.
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