Last updated: September 2026

Sep 2026

afends.com — September 2026 traffic, keywords & AI visibility

AfendsRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#254,250

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

42.8K

per month, estimated

Keywords

516

ranking in Google

Organic share

100%

42.8K organic visits

LLMS.txt

Published

169 lines AI engines can read

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afends.com Company Profile

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Afends is a Byron Bay-born fashion label that's been turning heads since it kicked off in the early 2000s, blending laid-back Aussie surf culture with a serious commitment to sustainable style. Founded by a crew of mates who wanted clothing that felt good on the skin and the planet, they specialize in organic hemp fabrics, recycled materials, and timeless streetwear for men and women. From their iconic denim lines to…

Afends was founded in 2006, about 20 years ago, and is headquartered in Byron Bay, Australia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sustainable Fashion, Apparel and Streetwear. Products on record for it: Organic Hemp Denim Jeans, Streetwear Hoodies, Surf-Inspired Boardshorts and Recycled Tees. Total funding on record is Bootstrapped. Its tagline reads: "Byron Bay's alternative clothing brand pioneering organic hemp fashion and streetwear".

Retail, E-commerce & Consumer GoodsSustainable FashionApparelStreetwear
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Byron Bay, Australia
Founded
2006
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Organic Hemp Denim Jeans, Streetwear Hoodies, Surf-Inspired Boardshorts, Recycled Tees

afends.com Web Traffic Statistics

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Key findings

  • Afends (Retail, E-commerce & Consumer Goods) is ranked #254,250 worldwide in our September 2026 domain ranking, down 45,292 places from #208,958 in August 2026.
  • It is estimated to receive about 42,800 visits a month from search, 100% of it organic, across 516 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
  • Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
afends.com global rank history
MonthRankMove
September 2026#254,250▼ 45,292
August 2026#208,958▼ 53,625
July 2026#155,333▼ 8,818
June 2026#146,515—
May 2026#146,515▲ 81,975
April 2026#228,490▲ 78,480
March 2026#306,970▼ 370
February 2026#306,600—

What this company does

Afends is a Byron Bay-born fashion label that's been turning heads since it kicked off in the early 2000s, blending laid-back Aussie surf culture with a serious commitment to sustainable style. Founded by a crew of mates who wanted clothing that felt good on the skin and the planet, they specialize in organic hemp fabrics, recycled materials, and timeless streetwear for men and women. From their iconic denim lines to…

Our read on the site

The SEO health of https://afends.com is critically compromised due to missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's search engine visibility.

Retail, E-commerce & Consumer GoodsSustainable FashionApparelStreetwearOrganic Hemp Denim JeansStreetwear Hoodies

afends.com Traffic and Visitor Engagement

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afends.com draws an estimated 42,800 visits a month from search engines. Effectively all of it is organic — about 42,800 visits from unpaid results. Spread across 516 ranking keywords, that averages roughly 83 organic visits per keyword.

Monthly visits

42.8K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

42.8K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

afends.com AI Visibility

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On our AI visibility scale afends.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

afends.com LLMS.txt

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The llms.txt on afends.com runs to 169 lines (8,552 characters) across 12 sections, last generated in May 2026. It introduces the site as "AFENDS Official - Byron Bay Clothing & Fashion Label". It tells AI engines the business works in Sustainable Fashion, Apparel Manufacturing and Streetwear Design. It describes 5 products, with prices such as Women's Hemp Denim Jeans at $180 AUD, Men's Streetwear Hoodie at $120 AUD and Organic Hemp T-Shirt at $60 AUD. Services it lists include Global Shipping, Custom Denim Alterations, Sustainability Workshops and Brand Partnerships. The audience it names is Eco-conscious youth, surfers, urban creatives, aged 18-35 (Australia, Global). Technologies it mentions include HTTPS, E-commerce Platform, Social Login and Payment Gateway. The keywords it claims start with "sustainable fashion", "eco-friendly clothing", "ethical fashion" and "sustainable lifestyle".

Status

Published

AI engines can read it

Lines

169

In the file

Size

8.6K

Characters

Sections

12

Updated May 11, 2026

What the file says

# AFENDS Official - Byron Bay Clothing & Fashion Label

## About
Afends stands out as a Byron Bay-based fashion powerhouse, crafting alternative streetwear with a soul-deep dedication to sustainability. Starting from local markets, they've grown into a beloved brand offering men's and women's clothing made primarily from organic hemp, recycled polyester, and other earth-friendly materials. Their collections feature everything from rugged denim jeans that age like fine wine to soft tees perfect for beach hangs or city strolls. Ethical production is at their core, with transparent supply chains and partnerships that support fair wages and low environmental impact. Women love their denim for its flattering cuts and hemp's natural stretch, while guys flock to the durable cargos and hoodies built for real life. Afends embodies the Byron Bay spirit – chill, creative, and committed to the planet – appealing to a global tribe of conscious consumers who reject fast fashion. They've mastered the art of blending surf culture with urban edge, creating pieces that last through seasons of adventures. Innovations like biodegradable packaging and expanded hemp lines keep them leading the charge in green apparel. Customers often share stories of garments holding up through years of wear, proving quality over quantity. As they scale, Afends continues prioritizing community, sponsoring surf event

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Sustainable FashionApparel ManufacturingStreetwear Design

Keywords it claims

sustainable fashioneco-friendly clothingethical fashionsustainable lifestylegreen fashionsustainable clothing brandsorganic hemp fashionByron Bay clothingstreetwearwomens denim

Technologies

HTTPSE-commerce PlatformSocial LoginPayment Gateway

Products it tells AI about

  • Women's Hemp Denim Jeans$180 AUD
  • Men's Streetwear Hoodie$120 AUD
  • Organic Hemp T-Shirt$60 AUD
  • Boardshorts$90 AUD
  • Cargo Pants$140 AUD

Services it tells AI about

  • Global ShippingVaries by location
  • Custom Denim AlterationsContact for pricing
  • Sustainability WorkshopsFree
  • Brand PartnershipsContact for pricing
  • Returns & ExchangesFree

Competitors it names

https://www.patagonia.comhttps://www.everlane.comhttps://www.reformation.comhttps://www.tentree.comhttps://www.nudiejeans.comhttps://www.allbirds.com

Audience it targets

Eco-conscious youth, surfers, urban creatives · 18-35 · Australia, Global

Company type

Private

afends.com Organic Keywords

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Google lists afends.com for about 516 keywords, which together bring an estimated 42,800 organic visits a month.

Ranking keywords

516

Found in Google for this domain

Visits they bring

42.8K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsSustainable FashionApparelStreetwearOrganic Hemp Denim JeansStreetwear HoodiesSurf-Inspired BoardshortsRecycled Tees

afends.com SEO Audit

Open full SEO report

The latest technical audit of afends.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Essential On-Page SEO Elements
  • HighCreate and Submit a Sitemap
  • HighAdd Robots.txt File
  • CriticalImplement Viewport Meta Tag

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

afends.com Competitors and Alternatives

Compare competitors

Afends's company profile names https://www.patagonia.com, https://www.everlane.com, https://www.reformation.com and https://www.tentree.com as competitors. Its own llms.txt adds https://www.nudiejeans.com and https://www.allbirds.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hostnet.pro, hellomerch.com, extera.xyz and sinergi.net.id.

https://www.patagonia.com
https://www.everlane.com
https://www.reformation.com
https://www.tentree.com
https://www.nudiejeans.com
https://www.allbirds.com

afends.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to afends.com

Neighbours of #254,250 in our worldwide ranking — each with its own report.

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