Last updated: September 2026
Global rank: Worldwide · 2026-09
#254,250
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
42.8K
per month, estimated
Keywords
516
ranking in Google
Organic share
100%
42.8K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of afends.com
afends.com Company Profile
Afends is a Byron Bay-born fashion label that's been turning heads since it kicked off in the early 2000s, blending laid-back Aussie surf culture with a serious commitment to sustainable style. Founded by a crew of mates who wanted clothing that felt good on the skin and the planet, they specialize in organic hemp fabrics, recycled materials, and timeless streetwear for men and women. From their iconic denim lines to…
Afends was founded in 2006, about 20 years ago, and is headquartered in Byron Bay, Australia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sustainable Fashion, Apparel and Streetwear. Products on record for it: Organic Hemp Denim Jeans, Streetwear Hoodies, Surf-Inspired Boardshorts and Recycled Tees. Total funding on record is Bootstrapped. Its tagline reads: "Byron Bay's alternative clothing brand pioneering organic hemp fashion and streetwear".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Byron Bay, Australia
- Founded
- 2006
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Organic Hemp Denim Jeans, Streetwear Hoodies, Surf-Inspired Boardshorts, Recycled Tees
afends.com Web Traffic Statistics
Key findings
- Afends (Retail, E-commerce & Consumer Goods) is ranked #254,250 worldwide in our September 2026 domain ranking, down 45,292 places from #208,958 in August 2026.
- It is estimated to receive about 42,800 visits a month from search, 100% of it organic, across 516 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
- Its last technical audit scored 0/100, with "Implement Essential On-Page SEO Elements" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #254,250 | ▼ 45,292 |
| August 2026 | #208,958 | ▼ 53,625 |
| July 2026 | #155,333 | ▼ 8,818 |
| June 2026 | #146,515 | — |
| May 2026 | #146,515 | ▲ 81,975 |
| April 2026 | #228,490 | ▲ 78,480 |
| March 2026 | #306,970 | ▼ 370 |
| February 2026 | #306,600 | — |
What this company does
Afends is a Byron Bay-born fashion label that's been turning heads since it kicked off in the early 2000s, blending laid-back Aussie surf culture with a serious commitment to sustainable style. Founded by a crew of mates who wanted clothing that felt good on the skin and the planet, they specialize in organic hemp fabrics, recycled materials, and timeless streetwear for men and women. From their iconic denim lines to…
Our read on the site
The SEO health of https://afends.com is critically compromised due to missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues including the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's search engine visibility.
afends.com Traffic and Visitor Engagement
afends.com draws an estimated 42,800 visits a month from search engines. Effectively all of it is organic — about 42,800 visits from unpaid results. Spread across 516 ranking keywords, that averages roughly 83 organic visits per keyword.
Monthly visits
42.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
42.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
afends.com AI Visibility
On our AI visibility scale afends.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
afends.com LLMS.txt
The llms.txt on afends.com runs to 169 lines (8,552 characters) across 12 sections, last generated in May 2026. It introduces the site as "AFENDS Official - Byron Bay Clothing & Fashion Label". It tells AI engines the business works in Sustainable Fashion, Apparel Manufacturing and Streetwear Design. It describes 5 products, with prices such as Women's Hemp Denim Jeans at $180 AUD, Men's Streetwear Hoodie at $120 AUD and Organic Hemp T-Shirt at $60 AUD. Services it lists include Global Shipping, Custom Denim Alterations, Sustainability Workshops and Brand Partnerships. The audience it names is Eco-conscious youth, surfers, urban creatives, aged 18-35 (Australia, Global). Technologies it mentions include HTTPS, E-commerce Platform, Social Login and Payment Gateway. The keywords it claims start with "sustainable fashion", "eco-friendly clothing", "ethical fashion" and "sustainable lifestyle".
Status
Published
AI engines can read it
Lines
169
In the file
Size
8.6K
Characters
Sections
12
Updated May 11, 2026
What the file says
# AFENDS Official - Byron Bay Clothing & Fashion Label ## About Afends stands out as a Byron Bay-based fashion powerhouse, crafting alternative streetwear with a soul-deep dedication to sustainability. Starting from local markets, they've grown into a beloved brand offering men's and women's clothing made primarily from organic hemp, recycled polyester, and other earth-friendly materials. Their collections feature everything from rugged denim jeans that age like fine wine to soft tees perfect for beach hangs or city strolls. Ethical production is at their core, with transparent supply chains and partnerships that support fair wages and low environmental impact. Women love their denim for its flattering cuts and hemp's natural stretch, while guys flock to the durable cargos and hoodies built for real life. Afends embodies the Byron Bay spirit – chill, creative, and committed to the planet – appealing to a global tribe of conscious consumers who reject fast fashion. They've mastered the art of blending surf culture with urban edge, creating pieces that last through seasons of adventures. Innovations like biodegradable packaging and expanded hemp lines keep them leading the charge in green apparel. Customers often share stories of garments holding up through years of wear, proving quality over quantity. As they scale, Afends continues prioritizing community, sponsoring surf event
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Women's Hemp Denim Jeans$180 AUD
- Men's Streetwear Hoodie$120 AUD
- Organic Hemp T-Shirt$60 AUD
- Boardshorts$90 AUD
- Cargo Pants$140 AUD
Services it tells AI about
- Global ShippingVaries by location
- Custom Denim AlterationsContact for pricing
- Sustainability WorkshopsFree
- Brand PartnershipsContact for pricing
- Returns & ExchangesFree
Competitors it names
Audience it targets
Eco-conscious youth, surfers, urban creatives · 18-35 · Australia, Global
Company type
Private
afends.com Organic Keywords
Google lists afends.com for about 516 keywords, which together bring an estimated 42,800 organic visits a month.
Ranking keywords
516
Found in Google for this domain
Visits they bring
42.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
afends.com SEO Audit
The latest technical audit of afends.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Essential On-Page SEO Elements
- HighCreate and Submit a Sitemap
- HighAdd Robots.txt File
- CriticalImplement Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
afends.com Competitors and Alternatives
Afends's company profile names https://www.patagonia.com, https://www.everlane.com, https://www.reformation.com and https://www.tentree.com as competitors. Its own llms.txt adds https://www.nudiejeans.com and https://www.allbirds.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hostnet.pro, hellomerch.com, extera.xyz and sinergi.net.id.
afends.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
afends.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for afends.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to afends.com
Neighbours of #254,250 in our worldwide ranking — each with its own report.
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