adidas.com.au — August 2026 traffic, keywords & AI visibility

Search engines send adidas.com.au an estimated 4,313 visits a month. Effectively all of it is organic — about 4,313 visits from unpaid results. Spread across 2,964 ranking keywords, that averages roughly 1.5 organic visits per keyword.

adidas.com.au scores 79 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt and SEO health. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and Structured data (0/5).

The llms.txt on adidas.com.au runs to 143 lines (6,700 characters) across 12 sections, last generated in June 2026. It introduces the site as "The brand with the three stripes.". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Sports, Fitness & Recreation; and Athletic Footwear. It describes 4 products, including Running Shoes, Soccer Cleats and Training Apparel. Services it lists include Online Store, Retail Stores and Product Support. The audience it names is Sports participants and casual users, aged All ages (Australia). Technologies it mentions include e-commerce platform and inventory management. The keywords it claims start with "athletic footwear", "sports apparel", "running shoes" and "training gear". It gives the company type as Public.

# The brand with the three stripes.

## About
Adidas produces athletic footwear, apparel and accessories designed to support all kinds of physical activity and sport. Their lineup includes running shoes, team sport footwear, training jackets and pants that deliver support and protection during workouts. Originally founded in Germany, the brand now operates dedicated online stores and retail outlets in markets such as Australia, adjusting selections to match local sports habits and fashion preferences. Customers range from serious runners, soccer players and gym users to everyday people who want functional clothing for daily wear. In Australia this includes families buying for school sports, weekend athletes heading to trails or beaches, and workers seeking comfortable options for both job and leisure time. The brand serves a wide spread of ages and activity levels rather than focusing only on top athletes. Shoppers appreciate the consistent quality that provides good support and durability at a reasonable price compared with other options. Products hold up well under repeated use in tough conditions on fields or city streets. This practical focus on function instead of short-lived trends has built steady loyalty, with many buyers returning for replacements or new pieces.

**Areas of Work:** Retail, E-commerce & Consumer Goods, Sports, Fitness & Recreation, Athletic Footwear

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Google lists adidas.com.au for about 2,964 keywords, which together bring an estimated 4,313 organic visits a month.

The latest technical audit of adidas.com.au scored 84 out of 100 overall. Performance is its weakest area at 48, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Adidas's company profile names nike.com, puma.com, underarmour.com and newbalance.com as competitors. Its own llms.txt adds asics.com and reebok.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jpeds.com, digikey.in, blogolenta.com and mofa.gov.qa.

nike.com

puma.com

underarmour.com

newbalance.com

asics.com

reebok.com