zillow.com — August 2026 traffic, keywords & AI visibility

zillow.com draws an estimated 108.1 million visits a month from search engines. Effectively all of it is organic — about 108.0 million visits from unpaid results. Paid search contributes only about 93,900 visits a month. Spread across 2.5 million ranking keywords, that averages roughly 42 organic visits per keyword. Between June 2025 and May 2026, monthly organic visits went from 133.1 million to 123.4 million (-7%). The strongest month was June 2025 at 133.1 million, and the weakest October 2025 at 108.9 million. In May 2026 organic visits rose 2% on April 2026. 4 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 4.0 million to 2.8 million. Paid visits peaked in June 2025 at about 1.5 million.

On our AI visibility scale zillow.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on zillow.com runs to 144 lines (7,336 characters) across 12 sections, last generated in June 2026. It introduces the site as "Zillow - Homes for Sale, Apartments & Real Estate". It tells AI engines the business works in Real Estate Marketplace, Property Technology and Online Advertising. It describes 4 products, with prices such as Zillow.com at Free. Services it lists include Home Valuation, Agent Matching and Market Reports. The audience it names is Home buyers and sellers, aged 25-55 (United States). Technologies it mentions include React, AWS, Machine Learning and Mobile Apps. The keywords it claims start with "real estate", "homes for sale", "apartments for rent" and "zestimate". It gives the company type as Public.

# Zillow - Homes for Sale, Apartments & Real Estate

## About
Zillow started back in 2006 with a simple idea to make home search easier for everyone. Over the years it grew into the biggest online real estate marketplace in the United States. People use the site to look at homes for sale, check rental listings, and get instant estimates on property values. The platform also connects home buyers and sellers with local agents through its Premier Agent program. Zillow serves millions of monthly visitors who are either shopping for their first home or looking to move. Real estate professionals rely on the tools to generate leads and manage their listings. The company keeps adding features like 3D home tours and neighborhood insights to help users make better decisions. Zillow makes money mainly through advertising from agents and mortgage companies. It also offers rental management software for landlords. The team works hard to keep data fresh and accurate across thousands of cities. Homeowners can track their home's value over time with the Zestimate tool. Buyers get alerts when new listings match what they want. Sellers use the site to see what similar homes sold for recently. The company has expanded into home buying services in some markets to make the process smoother. Zillow continues to invest in technology that simplifies every step of the real estate journey. Its mobile ap

Google lists zillow.com for about 2.5 million keywords, which together bring an estimated 108.0 million organic visits a month.

The latest technical audit of zillow.com scored 72 out of 100 overall. Performance is its weakest area at 54, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Zillow Group's company profile names redfin.com, realtor.com, homes.com and apartments.com as competitors. Its own llms.txt adds trulia.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 1rx.io, crwdcntrl.net, shopee.co.id and fifa.com.

redfin.com

realtor.com

homes.com

apartments.com

trulia.com