yelp.com — August 2026 traffic, keywords & AI visibility

Search engines send yelp.com an estimated 869.8 million visits a month. Effectively all of it is organic — about 869.8 million visits from unpaid results. Paid search contributes only about 152 visits a month. Spread across 22.1 million ranking keywords, that averages roughly 39 organic visits per keyword.

yelp.com scores 81 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10), Structured data (0/5) and SEO health (17/20).

The llms.txt on yelp.com runs to 133 lines (7,562 characters) across 12 sections, last generated in June 2026. It introduces the site as "Yelp". It tells AI engines the business works in Software & Internet; Marketing, Sales & Customer Experience; and Review Platforms. It describes 3 products, with prices such as Yelp App at Free. Services it lists include Review Management and Local SEO. The audience it names is Urban consumers and small business owners, aged 18-55 (United States and select international markets). Technologies it mentions include iOS, Android and Web platform. The keywords it claims start with "local reviews", "business discovery", "restaurant ratings" and "service recommendations". It gives the company type as Public.

# Yelp

## About
Yelp started as a simple way for people to share honest opinions about local spots they visit every day. Over time it grew into a massive platform where millions check reviews before picking a restaurant, salon, or contractor. The site combines user reviews with business listings so both sides get value from the same place. Small business owners use it to manage their online presence and respond directly to customers. Consumers rely on the star ratings and photos to make quick decisions without wasting time on bad options. The mobile apps keep everything handy whether someone is walking down the street or planning ahead from home. Yelp also runs advertising programs that let businesses appear in search results when people are actively looking. This creates a steady stream of new customers for participating companies. The platform covers cities across the US and has expanded into several other countries as well. Data from reviews helps surface trends like which neighborhoods are getting new spots or which types of services are in demand. Yelp keeps the focus on local so national chains sit alongside independent shops in the same results. Trust and safety teams work to reduce fake reviews and keep the content useful. The company has built tools that let businesses claim their page, add photos, and run promotions. Over the years Yelp has added features like reserv

Google lists yelp.com for about 22.1 million keywords, which together bring an estimated 869.8 million organic visits a month.

The latest technical audit of yelp.com scored 80 out of 100 overall. Performance is its weakest area at 49, while accessibility scores highest at 94. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Yelp's company profile names tripadvisor.com, foursquare.com, google.com/maps and yellowpages.com as competitors. Its own llms.txt adds bbb.org and thumbtack.com. Outside its market, the domains ranked closest to it in our worldwide ranking are surveymonkey.com, vedsalb.com, britannica.com and bytedns1.com.

tripadvisor.com

foursquare.com

google.com/maps

yellowpages.com

bbb.org

thumbtack.com