Last updated: August 2026
Global rank: Worldwide · 2026-08
#6,844
AI visibility: Grade A+
92
SEO health: Latest audit
76
Visits
77.8K
per month, estimated
Keywords
16.8K
ranking in Google
Organic share
100%
77.8K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of williamhill.com
williamhill.com Web Traffic Statistics
Key findings
- William Hill (Gambling) is ranked #6,844 worldwide in our August 2026 domain ranking, inside the top 10,000, down 295 places from #6,549 in July 2026.
- It is estimated to receive about 77,800 visits a month from search, 100% of it organic, across 16,800 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 76/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #6,844 | ▼ 295 |
| July 2026 | #6,549 | ▼ 354 |
| June 2026 | #6,195 | — |
| May 2026 | #6,195 | ▲ 200 |
| April 2026 | #6,395 | ▼ 233 |
| March 2026 | #6,162 | ▼ 49 |
| February 2026 | #6,113 | — |
What this company does
William Hill runs an online platform that covers sports betting on events like football, horse racing and tennis, together with casino games, bingo rooms and poker tables. Customers can move between these sections on the same site, placing wagers or playing for entertainment without switching to other services. The layout keeps the main options visible so users can find live markets, slot machines or bingo sessions q…
Our read on the site
Significant improvements needed. 1 critical issue.
williamhill.com Traffic and Visitor Engagement
Search engines send williamhill.com an estimated 77,800 visits a month. Effectively all of it is organic — about 77,800 visits from unpaid results. Spread across 16,800 ranking keywords, that averages roughly 4.6 organic visits per keyword.
Monthly visits
77.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
77.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
williamhill.com AI Visibility
williamhill.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
williamhill.com LLMS.txt
The llms.txt on williamhill.com runs to 150 lines (6,851 characters) across 12 sections, last generated in March 2026. It introduces the site as "William Hill - Online Betting & Gaming". It tells AI engines the business works in Gambling, Online Betting and Technology. It describes 4 products, with prices such as Sports Betting at Free to join, variable betting costs; Online Casino at Free to join, variable game costs; and Poker Games at Free to join, variable entry fees. Services it lists include Customer Support, Live Betting and Mobile App Access. The audience it names is Adults, Sports Enthusiasts, Gamers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and JavaScript. The keywords it claims start with "online betting", "sports betting", "online casino" and "poker games". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.9K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# William Hill - Online Betting & Gaming ## About William Hill is a globally recognized leader in the online betting and gaming industry, offering a wide range of services such as sports betting, online casino games, poker, and bingo. Established in 1934, the company has built a reputation for reliability and innovation, providing a user-friendly platform accessible to a diverse clientele worldwide. With a focus on exceptional user experience, William Hill ensures that customers can enjoy their favorite betting activities seamlessly from any location. **Areas of Work:** Gambling, Online Betting, Technology ## Things to Remember - **Website:** https://williamhill.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** +44-800-085-6296 - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Sports Betting** (Free to join, variable betting costs): Comprehensive sports betting platform covering a wide range of sports and events globally with competitive odds. - **Online Casino** (Free to join, variable game costs): A vast selection of casino games including slots, roulette, and blackjack, available online with live dealer options. - **Poker Games** (Free to join, variable entry fees): Online p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sports BettingFree to join, variable betting costs
- Online CasinoFree to join, variable game costs
- Poker GamesFree to join, variable entry fees
- BingoFree to join, variable ticket costs
Services it tells AI about
- Customer SupportFree
- Live BettingVariable betting costs
- Mobile App AccessFree download, variable costs for betting
Competitors it names
Audience it targets
Adults, Sports Enthusiasts, Gamers · 18-54 · Global
Company type
Public · actively hiring
williamhill.com Organic Keywords
Google lists williamhill.com for about 16,800 keywords, which together bring an estimated 77,800 organic visits a month.
Ranking keywords
16.8K
Found in Google for this domain
Visits they bring
77.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
williamhill.com SEO Audit
The latest technical audit of williamhill.com scored 76 out of 100 overall. Performance is its weakest area at 22, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighReduce Server Response Time
- MediumMinimize Redirects
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
williamhill.com Competitors and Alternatives
William Hill's company profile names bet365.com, paddyPower.com and ladbrokes.com as competitors. Its own llms.txt adds betfair.com and coral.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are azuregov-dns.us, sling.com, morganstanley.com and zol.com.cn.
williamhill.com Company Profile
William Hill runs an online platform that covers sports betting on events like football, horse racing and tennis, together with casino games, bingo rooms and poker tables. Customers can move between these sections on the same site, placing wagers or playing for entertainment without switching to other services. The layout keeps the main options visible so users can find live markets, slot machines or bingo sessions q…
Founded in 1934 (about 92 years ago), William Hill is based in London, United Kingdom. Its workforce is listed as more than 5,001 employees. It was founded by William Hill. Its profile files it under Gambling, with further tags for Online Betting, Technology and B2C. Products on record for it: Sports Betting, Online Casino, Poker Games and Bingo. Reported revenue is $1.5B (2022). Its tagline reads: "A world of betting at your fingertips".
- Sector
- Gambling
- Headquarters
- London, United Kingdom
- Founded
- 1934
- Employees
- 5001+
- Revenue
- $1.5B (2022)
- Funding
- Not Disclosed
- Founders
- William Hill
- Products
- Sports Betting, Online Casino, Poker Games, Bingo
williamhill.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
williamhill.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for williamhill.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to williamhill.com
Neighbours of #6,844 in our worldwide ranking — each with its own report.
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