Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#11,098
AI visibility: Grade A+
92
SEO health: Latest audit
75
Visits
260.1K
per month, estimated
Keywords
50.5K
ranking in Google
Organic share
100%
260.1K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of which.co.uk
A snapshot of how which.co.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Which? carries out its own testing on products and services across many categories, from household appliances and electronics to financial products and utilities. The results feed into detailed reviews and buying advice that focus on real performance, reliability, and value rather than marketing claims. This work has been built over decades with a straightforward aim: to give people clear information they can use whe…
Our read on the site
The overall SEO health of which.co.uk is moderate, with a strong accessibility score but significant performance issues. The site lacks H1 tags and has several images missing alt attributes, which can hinder search visibility and user experience.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
260.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
260.1K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
50.5K
Found in Google for this domain
Visits they bring
260.1K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Which? carries out its own testing on products and services across many categories, from household appliances and electronics to financial products and utilities. The results feed into detailed reviews and buying advice that focus on real performance, reliability, and value rather than marketing claims. This work has been built over decades with a straightforward aim: to give people clear information they can use whe…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for which.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #11,098 in our worldwide ranking — each with its own report.
You are looking at one domain. which.co.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 9, 2026
# Which? - Consumer Advocacy and Product Reviews ## About Which? is a leading consumer advocacy organization based in the UK, dedicated to providing independent and unbiased reviews on a wide range of products and services. Since its founding in 1957, it has empowered millions of consumers to make informed purchasing decisions through trusted advice and comparison tools. The organization focuses on quality, transparency, and trust to help navigate the complexities of consumer choices. Its mission is to enhance the purchasing experience by offering reliable information and resources. **Areas of Work:** Consumer Advocacy, Product Reviews, Digital Media ## Things to Remember - **Website:** https://which.co.uk - **Address:** 2 Marylebone Road, London, NW1 4DF, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7770-7000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Product Reviews Subscription** (£9.99/month): Access to comprehensive, independent reviews on thousands of products across categories like electronics, appliances, and more. - **Comparison Tools** (Included in Subscription): Interactive tools to compare products and services based on price, features, and user ratings to make infor
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
General Consumers, Homeowners, Tech Enthusiasts · 25-54 · United Kingdom
Company type
Private · actively hiring