Last updated: August 2026
Global rank: Worldwide · 2026-08
#376
AI visibility: Grade A+
94
SEO health: Latest audit
79
Visits
212.0M
per month, estimated
Keywords
12.4M
ranking in Google
Organic share
100%
211.9M organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of walmart.com
walmart.com Web Traffic Statistics
Key findings
- Walmart (Retail) is ranked #376 worldwide in our August 2026 domain ranking, inside the top 1,000, down 19 places from #357 in July 2026.
- It is estimated to receive about 212.0 million visits a month from search, 100% of it organic, across 12.4 million ranking keywords.
- Its organic traffic is down 14% between May 2025 and April 2026.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 82 lines.
- Its last technical audit scored 79/100, with "Optimize Page Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #376 | ▼ 19 |
| July 2026 | #357 | ▲ 118 |
| June 2026 | #475 | — |
| May 2026 | #475 | ▼ 74 |
| April 2026 | #401 | ▲ 1 |
| March 2026 | #402 | ▲ 4 |
| February 2026 | #406 | — |
What this company does
Walmart stands as the biggest retailer on the planet, dishing out everyday low prices on just about everything folks need to get by. From fresh groceries and household staples to electronics, clothing, and home goods, they've got shelves stocked full in over 10,000 stores across 20-plus countries. Customers flock to them for the unbeatable deals that make stretching a dollar feel easy, whether shopping in-store or cl…
Our read on the site
Walmart.com exhibits a solid SEO foundation with a high accessibility score but has room for improvement in performance and best practices. The site effectively utilizes HTTPS and has a well-structured on-page SEO setup, yet faces challenges in optimizing page speed and addressing content gaps.
walmart.com Traffic and Visitor Engagement
Search engines send walmart.com an estimated 212.0 million visits a month. Effectively all of it is organic — about 211.9 million visits from unpaid results. Paid search contributes only about 75,700 visits a month. Spread across 12.4 million ranking keywords, that averages roughly 17 organic visits per keyword. Between May 2025 and April 2026, monthly organic visits went from 252.8 million to 218.3 million (-14%). The latest month is the weakest in that window; the strongest was July 2025 at 254.3 million. In April 2026 organic visits fell 1% on March 2026. 3 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 18.1 million to 12.5 million. Paid visits peaked in April 2026 at about 4.1 million.
Monthly visits
212.0M
Across 12 months
Change
-14%
First to last month shown
Organic visits
211.9M
100% of all traffic
Paid visits
75.7K
0.04% of its search traffic
Organic vs paid
100%
0%
| Month | Organic visits | vs. prior month | Paid visits | Keywords |
|---|---|---|---|---|
| April 2026 | 218,323,531 | -1% | 4,064,381 | 12,453,190 |
| March 2026 | 220,834,439 | -2% | 4,064,130 | 14,787,720 |
| February 2026 | 225,196,840 | -2% | 45,579 | 15,995,861 |
| January 2026 | 230,456,791 | -3% | 44,643 | 16,644,498 |
| December 2025 | 236,849,841 | +1% | 25,854 | 17,345,432 |
| November 2025 | 235,040,903 | +6% | 86,098 | 17,318,968 |
| October 2025 | 221,977,946 | -3% | 47,513 | 16,874,131 |
| September 2025 | 227,934,161 | -6% | 20,290 | 17,046,235 |
| August 2025 | 241,489,664 | -5% | 20,824 | 16,662,229 |
| July 2025 | 254,293,138 | +1% | 45,019 | 17,005,964 |
| June 2025 | 252,013,141 | 0% | 52,103 | 17,371,483 |
| May 2025 | 252,828,946 | — | 79,491 | 18,147,951 |
walmart.com AI Visibility
walmart.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
walmart.com LLMS.txt
The llms.txt on walmart.com runs to 82 lines (4,593 characters) across 12 sections, last generated in May 2026. It introduces the site as "Walmart - Save Money. Live Better.". It tells AI engines the business works in Retail, E-commerce, Grocery and Consumer Goods. It describes 5 products, with prices such as Electronics at $20-$5000, Home Improvement at $5-$1000 and Pet Supplies at $10-$100. Services it lists include Grocery Delivery, Curbside Pickup, Walmart+ Membership and Pharmacy Services. The audience it names is Families, millennials, budget shoppers, rural residents, aged 18-65 (US, Canada, Mexico, Global). Technologies it mentions include HTTPS, Responsive Viewport, Robots.txt, Sitemap.xml and Mobile App. The keywords it claims start with "Walmart", "online shopping", "grocery delivery" and "discount shopping". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.6K
Characters
Sections
12
Updated May 12, 2026
What the file says
# Walmart - Save Money. Live Better. ## About Walmart dominates the retail world with an unmatched selection of products at rock-bottom prices, spanning groceries, electronics, clothing, and household essentials. Customers turn to them for convenient online shopping, rapid grocery delivery, and in-store pickup options that fit modern lifestyles. The company's massive distribution network keeps inventory flowing seamlessly to over 10,000 locations worldwide. Walmart appeals to everyday shoppers seeking value, from weekly grocery runs to big seasonal buys. Their Walmart+ program adds exclusive perks like free shipping and scan-and-go tech. Private brands like Great Value offer trusted quality without the premium tag. E-commerce growth has positioned them strongly against online rivals, with investments in fulfillment centers accelerating deliveries. Community-focused initiatives support local economies through jobs and philanthropy. Walmart's app simplifies deal-hunting and list-building for on-the-go users. They prioritize sustainability with eco-friendly product lines and reduced packaging. Back-to-school and holiday campaigns draw crowds with unbeatable rollbacks. Pet owners find comprehensive supplies, while health sections cover wellness needs. The blend of physical and digital channels creates a frictionless shopping journey. Walmart serves diverse groups, emphasizing affo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fresh GroceriesVaries
- Electronics$20-$5000
- Home Improvement$5-$1000
- Pet Supplies$10-$100
- Great Value Brand$1-$20
Services it tells AI about
- Grocery Delivery$7.95-$9.95
- Curbside PickupFree
- Walmart+ Membership$98/year
- Pharmacy ServicesVaries
- Auto Care CenterContact for quote
Competitors it names
Audience it targets
Families, millennials, budget shoppers, rural residents · 18-65 · US, Canada, Mexico, Global
Company type
Public
walmart.com Organic Keywords
Google lists walmart.com for about 12.4 million keywords, which together bring an estimated 211.9 million organic visits a month. Of the keywords shown here, "0 calories drink" has the most demand — about 5,400 searches a month, with walmart.com at position 1. Advertisers pay the most for "0w 20 full synthetic", at about $1.55 a click. Since the previous check 1 moved up. They are answered by 5 different pages on the site.
Ranking keywords
12.4M
Found in Google for this domain
Visits they bring
211.9M
Estimated organic visits a month
Top ranking keywords
| Keyword | Position | Volume | CPC | Ranking page |
|---|---|---|---|---|
| 0 calories drink | 1 | 5.4K | $0.78 | /c/kp/zero-calorie-drink |
| 0 sugar ice cream | 4 | 3.6K | $0.47 | /c/kp/sugar-free-ice-cream |
| 0 fat cottage cheese | 5 | 3.6K | $0.19 | /ip/Great-Value-0-Milkfat-Small-Curd-Fat-Free-Cottage-Cheese |
| 0-30w synthetic oil | 32 | 2.9K | $0.47 | /browse/auto-tires/0w-30-synthetic-oil/91083_1104294_1072084 |
| 0w 20 full synthetic | 2 | 2.4K | $1.55 | /browse/auto-tires/0w-20-synthetic-oil/91083_1104294_1072084 |
The top 5 of 23.2M keywords we hold for this domain.
What it ranks for
walmart.com SEO Audit
The latest technical audit of walmart.com scored 79 out of 100 overall. Performance is its weakest area at 62, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Page Speed
- HighEnhance Mobile Responsiveness
- MediumImprove Meta Descriptions
- HighCreate Content for Identified Gaps
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
walmart.com Competitors and Alternatives
Walmart's company profile names https://target.com, https://amazon.com, https://costco.com and https://bestbuy.com as competitors. Its own llms.txt adds https://www.kroger.com, https://www.aldi.com and https://www.samsclub.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zendesk.com, live-video.net, samsungcloudsolution.com and cookiedatabase.org.
walmart.com Company Profile
Walmart stands as the biggest retailer on the planet, dishing out everyday low prices on just about everything folks need to get by. From fresh groceries and household staples to electronics, clothing, and home goods, they've got shelves stocked full in over 10,000 stores across 20-plus countries. Customers flock to them for the unbeatable deals that make stretching a dollar feel easy, whether shopping in-store or cl…
Founded in 1962 (about 64 years ago), Walmart is based in Bentonville, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, with further tags for E-commerce, Discount Stores and Grocery. Products on record for it: Groceries, Electronics, Apparel and Home Goods. Reported revenue is $648.1B (2024), and total funding is listed at Publicly Traded. Its tagline reads: "Save money. Live better.".
- Sector
- Retail
- Headquarters
- Bentonville, United States
- Founded
- 1962
- Employees
- 10,001+
- Revenue
- $648.1B (2024)
- Funding
- Publicly Traded
- Products
- Groceries, Electronics, Apparel, Home Goods
walmart.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
walmart.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for walmart.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to walmart.com
Neighbours of #376 in our worldwide ranking — each with its own report.
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