Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#7,007
AI visibility: Grade B
77
SEO health: Latest audit
0
Visits
16.6M
per month, estimated
Keywords
535.4K
ranking in Google
Organic share
100%
16.6M organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of ulta.com
A snapshot of how ulta.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Ulta Beauty functions as a retailer that carries makeup, skincare, fragrances, hair care, and related beauty items from a range of brands. People visit the website or physical stores to browse current stock, check new arrivals, and place orders for delivery or collection. The business maintains both an online platform and store locations so customers can choose how they want to shop on any given day. The audience in…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
16.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
16.6M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.0K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
535.4K
Found in Google for this domain
Visits they bring
16.6M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Ulta Beauty functions as a retailer that carries makeup, skincare, fragrances, hair care, and related beauty items from a range of brands. People visit the website or physical stores to browse current stock, check new arrivals, and place orders for delivery or collection. The business maintains both an online platform and store locations so customers can choose how they want to shop on any given day. The audience in…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ulta.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #7,007 in our worldwide ranking — each with its own report.
You are looking at one domain. ulta.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
263
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 7, 2026
# Ulta Beauty - Cosmetics, Skincare, Fragrance & Hair Care ## About Ulta Beauty is a leading beauty retailer offering a vast selection of cosmetics, skincare, fragrance, and hair care products. The company caters to beauty enthusiasts by providing access to top brands and exclusive items, alongside personalized services. With both an online platform and numerous physical stores, Ulta ensures convenience and a rewarding shopping experience through its popular loyalty program. **Areas of Work:** Retail, Beauty, E-commerce ## Things to Remember - **Website:** https://ulta.com - **Address:** 1000 Remington Blvd, Bolingbrook, IL 60440, United States - **Contact:** [email protected] - **Phone:** +1-866-983-8582 - **Hours:** Mon-Sun: 10AM-8PM (Store Hours Vary) - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 10000 employees - **Revenue:** $2.1B - **Hiring Status:** Yes, actively hiring ## Products - **Makeup** (Varies by product): A wide range of makeup products including foundations, lipsticks, eyeshadows, and more from top brands. - **Skin Care** (Varies by product): Skincare solutions including cleansers, moisturizers, serums, and treatments for all skin types. - **Fragrance** (Varies by product): An extensive collection of perfumes and colognes for men and women from luxury and niche brands. - **Hair Care** (Varies by produc
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Beauty Enthusiasts, Women, Teens, Professionals · 18-45 · United States
Company type
Public · actively hiring