Last updated: September 2026

Sep 2026

toywiz.com — September 2026 traffic, keywords & AI visibility

ToyWizRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#137,531

AI visibility: Grade A

89

SEO health: Latest audit

85

Visits

230.3K

per month, estimated

Keywords

179.9K

ranking in Google

Organic share

100%

230.2K organic visits

LLMS.txt

Published

79 lines AI engines can read

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toywiz.com Company Profile

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ToyWiz has been serving collectors and families since the early days of online toy retail. They specialize in hard-to-find action figures, trading card games, and plush toys that bring joy to kids and adults alike. The company focuses on curating a wide selection of popular and niche items that appeal to serious collectors as well as casual shoppers looking for unique gifts. Their platform makes it easy to browse tre…

Founded in 2005 (about 21 years ago), ToyWiz is based in New York, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for E-commerce, Toys & Collectibles and Action Figures. Total funding on record is Bootstrapped. Its tagline reads: "Your go-to destination for collectible toys and action figures".

Retail, E-commerce & Consumer GoodsE-commerceToys & CollectiblesAction Figures
Sector
Retail, E-commerce & Consumer Goods
Headquarters
New York, United States
Founded
2005
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped

toywiz.com Web Traffic Statistics

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Key findings

  • ToyWiz (Retail, E-commerce & Consumer Goods) is ranked #137,531 worldwide in our September 2026 domain ranking, up 2,405 places from #139,936 in August 2026.
  • It is estimated to receive about 230,300 visits a month from search, 100% of it organic, across 179,900 ranking keywords.
  • Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 79 lines.
  • Its last technical audit scored 85/100, with "Improve Page Load Speed" the highest-priority fix.
toywiz.com global rank history
MonthRankMove
September 2026#137,531▲ 2,405
August 2026#139,936▼ 4,573
July 2026#135,363▼ 6,320
June 2026#129,043—
May 2026#129,043▼ 4,010
April 2026#125,033▼ 22,402
March 2026#102,631▼ 20,913
February 2026#81,718—

What this company does

ToyWiz has been serving collectors and families since the early days of online toy retail. They specialize in hard-to-find action figures, trading card games, and plush toys that bring joy to kids and adults alike. The company focuses on curating a wide selection of popular and niche items that appeal to serious collectors as well as casual shoppers looking for unique gifts. Their platform makes it easy to browse tre…

Our read on the site

The overall SEO health of toywiz.com is strong, with a perfect SEO score of 100/100. However, performance is lacking with a score of 53/100, indicating significant room for improvement in loading speed and user experience.

Retail, E-commerce & Consumer GoodsE-commerceToys & CollectiblesAction Figures

toywiz.com Traffic and Visitor Engagement

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Search engines send toywiz.com an estimated 230,300 visits a month. Effectively all of it is organic — about 230,200 visits from unpaid results. Paid search contributes only about 8 visits a month. Spread across 179,900 ranking keywords, that averages roughly 1.3 organic visits per keyword.

Monthly visits

230.3K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

230.2K

100% of all traffic

Paid visits

8

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

toywiz.com AI Visibility

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toywiz.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5).

89out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health20/20

100/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data0/5

Not detected

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toywiz.com LLMS.txt

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The llms.txt on toywiz.com runs to 79 lines (5,106 characters) across 12 sections, last generated in May 2026. It introduces the site as "ToyWiz". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; E-commerce; and Toys & Collectibles. It describes 5 products, including Action Figures, Trading Card Games and Plush Toys. Services it lists include Product Curation, Fast Shipping, Collectible Guides and Special Orders. The audience it names is Parents, toy enthusiasts, and gift buyers, aged Kids and collectors of all ages (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt and Sitemap. The keywords it claims start with "action figures", "trading card games", "collectibles" and "plush toys".

Status

Published

AI engines can read it

Lines

79

In the file

Size

5.1K

Characters

Sections

12

Updated May 17, 2026

What the file says

# ToyWiz

## About
ToyWiz has been serving collectors and families since the early days of online toy retail. They specialize in hard-to-find action figures, trading card games, and plush toys that bring joy to kids and adults alike. The company focuses on curating a wide selection of popular and niche items that appeal to serious collectors as well as casual shoppers looking for unique gifts. Their platform makes it easy to browse trending toys, educational options for toddlers, and special needs-friendly products all in one place. ToyWiz stands out by offering both new releases and vintage collectibles that are often difficult to source elsewhere. They work with major manufacturers to ensure authenticity and quality across their entire catalog. Families appreciate the careful packaging and fast shipping that keeps fragile items safe during delivery. The business has grown steadily by listening to customer feedback and expanding their inventory based on what collectors actually want. ToyWiz also provides helpful guides and recommendations for parents searching for the best toys for different age groups and developmental stages. Their customer service team is known for answering questions about product details and helping with special orders. Over the years they have built strong relationships with both toy brands and loyal buyers who return for each new release. The company ma

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Retail, E-commerce & Consumer GoodsE-commerceToys & Collectibles

Keywords it claims

action figurestrading card gamescollectiblesplush toysbaby toystoys for special needscollectible toy guidestoys for toddlersbest toys for kidspopular toys 2023

Technologies

HTTPSViewport MetaRobots.txtSitemap

Products it tells AI about

  • Action FiguresContact for pricing
  • Trading Card GamesContact for pricing
  • Plush ToysContact for pricing
  • Educational ToysContact for pricing
  • Special Needs ToysContact for pricing

Services it tells AI about

  • Product CurationIncluded with purchase
  • Fast ShippingVaries by location
  • Collectible GuidesFree
  • Special OrdersContact for pricing
  • Customer SupportFree

Competitors it names

https://www.toysrus.comhttps://www.walmart.comhttps://www.target.comhttps://www.amazon.comhttps://www.ebay.comhttps://www.fatbraintoys.com

Audience it targets

Parents, toy enthusiasts, and gift buyers · Kids and collectors of all ages · Global

Company type

Private

toywiz.com Organic Keywords

See all keywords

Google lists toywiz.com for about 179,900 keywords, which together bring an estimated 230,200 organic visits a month.

Ranking keywords

179.9K

Found in Google for this domain

Visits they bring

230.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsE-commerceToys & CollectiblesAction Figures

toywiz.com SEO Audit

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The latest technical audit of toywiz.com scored 85 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

85

Overall

100

SEO

Excellent

53

Performance

93

Accessibility

Excellent

Fix these first

  • CriticalImprove Page Load Speed
  • HighAdd Alt Text to Images
  • HighFix Broken Links
  • MediumImplement llms.txt

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

toywiz.com Competitors and Alternatives

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ToyWiz's company profile names https://www.toysrus.com, https://www.walmart.com, https://www.target.com and https://www.amazon.com as competitors. Its own llms.txt adds https://www.ebay.com and https://www.fatbraintoys.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gosecure.net, hardkernel.com, servercount.com and oofos.com.

https://www.toysrus.com
https://www.walmart.com
https://www.target.com
https://www.amazon.com
https://www.ebay.com
https://www.fatbraintoys.com

toywiz.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to toywiz.com

Neighbours of #137,531 in our worldwide ranking — each with its own report.

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