Last updated: September 2026
Global rank: Worldwide · 2026-09
#137,531
AI visibility: Grade A
89
SEO health: Latest audit
85
Visits
230.3K
per month, estimated
Keywords
179.9K
ranking in Google
Organic share
100%
230.2K organic visits
LLMS.txt
Published
79 lines AI engines can read
You're seeing the free preview of toywiz.com
toywiz.com Company Profile
ToyWiz has been serving collectors and families since the early days of online toy retail. They specialize in hard-to-find action figures, trading card games, and plush toys that bring joy to kids and adults alike. The company focuses on curating a wide selection of popular and niche items that appeal to serious collectors as well as casual shoppers looking for unique gifts. Their platform makes it easy to browse tre…
Founded in 2005 (about 21 years ago), ToyWiz is based in New York, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for E-commerce, Toys & Collectibles and Action Figures. Total funding on record is Bootstrapped. Its tagline reads: "Your go-to destination for collectible toys and action figures".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- New York, United States
- Founded
- 2005
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
toywiz.com Web Traffic Statistics
Key findings
- ToyWiz (Retail, E-commerce & Consumer Goods) is ranked #137,531 worldwide in our September 2026 domain ranking, up 2,405 places from #139,936 in August 2026.
- It is estimated to receive about 230,300 visits a month from search, 100% of it organic, across 179,900 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 79 lines.
- Its last technical audit scored 85/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #137,531 | ▲ 2,405 |
| August 2026 | #139,936 | ▼ 4,573 |
| July 2026 | #135,363 | ▼ 6,320 |
| June 2026 | #129,043 | — |
| May 2026 | #129,043 | ▼ 4,010 |
| April 2026 | #125,033 | ▼ 22,402 |
| March 2026 | #102,631 | ▼ 20,913 |
| February 2026 | #81,718 | — |
What this company does
ToyWiz has been serving collectors and families since the early days of online toy retail. They specialize in hard-to-find action figures, trading card games, and plush toys that bring joy to kids and adults alike. The company focuses on curating a wide selection of popular and niche items that appeal to serious collectors as well as casual shoppers looking for unique gifts. Their platform makes it easy to browse tre…
Our read on the site
The overall SEO health of toywiz.com is strong, with a perfect SEO score of 100/100. However, performance is lacking with a score of 53/100, indicating significant room for improvement in loading speed and user experience.
toywiz.com Traffic and Visitor Engagement
Search engines send toywiz.com an estimated 230,300 visits a month. Effectively all of it is organic — about 230,200 visits from unpaid results. Paid search contributes only about 8 visits a month. Spread across 179,900 ranking keywords, that averages roughly 1.3 organic visits per keyword.
Monthly visits
230.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
230.2K
100% of all traffic
Paid visits
8
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
toywiz.com AI Visibility
toywiz.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
toywiz.com LLMS.txt
The llms.txt on toywiz.com runs to 79 lines (5,106 characters) across 12 sections, last generated in May 2026. It introduces the site as "ToyWiz". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; E-commerce; and Toys & Collectibles. It describes 5 products, including Action Figures, Trading Card Games and Plush Toys. Services it lists include Product Curation, Fast Shipping, Collectible Guides and Special Orders. The audience it names is Parents, toy enthusiasts, and gift buyers, aged Kids and collectors of all ages (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt and Sitemap. The keywords it claims start with "action figures", "trading card games", "collectibles" and "plush toys".
Status
Published
AI engines can read it
Lines
79
In the file
Size
5.1K
Characters
Sections
12
Updated May 17, 2026
What the file says
# ToyWiz ## About ToyWiz has been serving collectors and families since the early days of online toy retail. They specialize in hard-to-find action figures, trading card games, and plush toys that bring joy to kids and adults alike. The company focuses on curating a wide selection of popular and niche items that appeal to serious collectors as well as casual shoppers looking for unique gifts. Their platform makes it easy to browse trending toys, educational options for toddlers, and special needs-friendly products all in one place. ToyWiz stands out by offering both new releases and vintage collectibles that are often difficult to source elsewhere. They work with major manufacturers to ensure authenticity and quality across their entire catalog. Families appreciate the careful packaging and fast shipping that keeps fragile items safe during delivery. The business has grown steadily by listening to customer feedback and expanding their inventory based on what collectors actually want. ToyWiz also provides helpful guides and recommendations for parents searching for the best toys for different age groups and developmental stages. Their customer service team is known for answering questions about product details and helping with special orders. Over the years they have built strong relationships with both toy brands and loyal buyers who return for each new release. The company ma
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Action FiguresContact for pricing
- Trading Card GamesContact for pricing
- Plush ToysContact for pricing
- Educational ToysContact for pricing
- Special Needs ToysContact for pricing
Services it tells AI about
- Product CurationIncluded with purchase
- Fast ShippingVaries by location
- Collectible GuidesFree
- Special OrdersContact for pricing
- Customer SupportFree
Competitors it names
Audience it targets
Parents, toy enthusiasts, and gift buyers · Kids and collectors of all ages · Global
Company type
Private
toywiz.com Organic Keywords
Google lists toywiz.com for about 179,900 keywords, which together bring an estimated 230,200 organic visits a month.
Ranking keywords
179.9K
Found in Google for this domain
Visits they bring
230.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
toywiz.com SEO Audit
The latest technical audit of toywiz.com scored 85 out of 100 overall. Performance is its weakest area at 53, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighAdd Alt Text to Images
- HighFix Broken Links
- MediumImplement llms.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
toywiz.com Competitors and Alternatives
ToyWiz's company profile names https://www.toysrus.com, https://www.walmart.com, https://www.target.com and https://www.amazon.com as competitors. Its own llms.txt adds https://www.ebay.com and https://www.fatbraintoys.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gosecure.net, hardkernel.com, servercount.com and oofos.com.
toywiz.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
toywiz.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for toywiz.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to toywiz.com
Neighbours of #137,531 in our worldwide ranking — each with its own report.
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