snopes.com — September 2026 traffic, keywords & AI visibility

Search engines send snopes.com an estimated 991,500 visits a month. Effectively all of it is organic — about 991,500 visits from unpaid results. Spread across 136,000 ranking keywords, that averages roughly 7.3 organic visits per keyword.

snopes.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).

The llms.txt on snopes.com runs to 136 lines (6,069 characters) across 12 sections, last generated in March 2026. It introduces the site as "Snopes - Fact-Checking and Myth-Busting". It tells AI engines the business works in Media, Fact-Checking and Digital Publishing. It describes 3 products, with prices such as Fact-Checking Articles at Free, Myth-Busting Resources at Free and Educational Content at Free. Services it lists include Custom Fact-Checking Service and Media Literacy Workshops. The audience it names is General Public, Journalists, Educators, Students, aged All ages (Global). Technologies it mentions include React, Node.js, AWS, MySQL and Google Analytics. The keywords it claims start with "fact-checking", "urban legends", "myth-busting" and "misinformation".

# Snopes - Fact-Checking and Myth-Busting

## About
Snopes is a pioneering online platform dedicated to fact-checking urban legends, folklore, myths, and misinformation. Since its inception in 1994, it has served a global audience by providing thorough investigations and reliable information to verify the authenticity of internet claims. Snopes is a trusted resource for journalists, educators, and the general public, promoting media literacy and informed decision-making. Its mission is to combat misinformation and foster critical thinking in the digital age.

**Areas of Work:** Media, Fact-Checking, Digital Publishing

## Things to Remember
- **Website:** https://snopes.com
- **Address:** Los Angeles, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Not Specified
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 50 employees
- **Revenue:** $5M
- **Hiring Status:** Yes, actively hiring

## Products
- **Fact-Checking Articles** (Free): In-depth articles that investigate and verify the accuracy of viral claims, rumors, and misinformation circulating online.
- **Myth-Busting Resources** (Free): Comprehensive resources and archives debunking common myths and urban legends with evidence-based analysis.
- **Educational Content** (Free): Guides and materials designed to promote media literacy and cri

Google lists snopes.com for about 136,000 keywords, which together bring an estimated 991,500 organic visits a month.

The latest technical audit of snopes.com scored 86 out of 100 overall. SEO is its weakest area at 85, while performance scores highest at 92. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

Snopes's company profile names factcheck.org, politiFact.com and hoax-slayer.com as competitors. Its own llms.txt adds truthorfiction.com and urbanlegends.about.com. Outside its market, the domains ranked closest to it in our worldwide ranking are zetaglobal.io, af.mil, pin.it and sophosxl.net.

factcheck.org

politiFact.com

hoax-slayer.com

truthorfiction.com

urbanlegends.about.com