runsignup.com — August 2026 traffic, keywords & AI visibility

runsignup.com draws an estimated 1.1 million visits a month from search engines. Effectively all of it is organic — about 1.1 million visits from unpaid results. Paid search contributes only about 171 visits a month. Spread across 90,200 ranking keywords, that averages roughly 12 organic visits per keyword.

On our AI visibility scale runsignup.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on runsignup.com runs to 135 lines (6,570 characters) across 12 sections, last generated in March 2026. It introduces the site as "RunSignup - Race Registration and Event Management Platform". It tells AI engines the business works in Event Management, Software as a Service and Technology. It describes 3 products, including Race Registration Software, Event Management Tools and Fundraising Solutions. Services it lists include Event Consulting and Technical Support. The audience it names is Race Directors, Event Organizers, Runners, Nonprofits, aged 18-54 (North America, Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Stripe. The keywords it claims start with "race registration", "event management", "online registration" and "race software".

# RunSignup - Race Registration and Event Management Platform

## About
RunSignup offers a comprehensive platform for race registration and event management, designed to simplify the process for race directors and participants alike. The company provides innovative tools to create, manage, and promote races, enhancing event visibility and engagement. With a focus on user experience, RunSignup empowers organizations to streamline operations and drive participation. Founded in 2010, it has grown to serve millions of users across multiple countries.

**Areas of Work:** Event Management, Software as a Service, Technology

## Things to Remember
- **Website:** https://runsignup.com
- **Address:** Not Available, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 75 employees
- **Revenue:** $5M
- **Hiring Status:** Yes, actively hiring

## Products
- **Race Registration Software** (Contact for pricing): A robust platform for race directors to manage participant registrations seamlessly with customizable forms and secure payment processing.
- **Event Management Tools** (Contact for pricing): Comprehensive tools to plan, organize, and execute race events, including participant tracking, communication, and reporting features.
- **Fundraisi

Google lists runsignup.com for about 90,200 keywords, which together bring an estimated 1.1 million organic visits a month.

The latest technical audit of runsignup.com scored 92 out of 100 overall. Accessibility is its weakest area at 85, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

RunSignup's company profile names active.com and eventbrite.com as competitors. Its own llms.txt adds raceroster.com and regfox.com. Outside its market, the domains ranked closest to it in our worldwide ranking are supersportbet.com, pink.rs, wuytg.com and doe.gov.

active.com

eventbrite.com

raceroster.com

regfox.com