Last updated: August 2026
Global rank: Worldwide · 2026-08
#1,064
AI visibility: Grade A+
90
SEO health: Latest audit
74
Visits
19.8M
per month, estimated
Keywords
1.5M
ranking in Google
Organic share
100%
19.8M organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of redfin.com
redfin.com Web Traffic Statistics
Key findings
- Redfin (Real Estate) is ranked #1,064 worldwide in our August 2026 domain ranking, inside the top 10,000, down 23 places from #1,041 in July 2026.
- It is estimated to receive about 19.8 million visits a month from search, 100% of it organic, across 1.5 million ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 138 lines.
- Its last technical audit scored 74/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #1,064 | ▼ 23 |
| July 2026 | #1,041 | ▲ 5 |
| June 2026 | #1,046 | — |
| May 2026 | #1,046 | ▼ 3 |
| April 2026 | #1,043 | ▼ 9 |
| March 2026 | #1,034 | ▲ 1,262 |
| February 2026 | #2,296 | — |
What this company does
Redfin provides an online marketplace for real estate where users can search through listings of homes for sale and properties available for rent. The platform covers locations nationwide and includes details on apartments, houses, and other residential options. People visiting the site can also find information on mortgages and connect directly with real estate agents who work in their local markets to schedule tour…
Our read on the site
Significant improvements needed. 1 critical issue.
redfin.com Traffic and Visitor Engagement
Search engines send redfin.com an estimated 19.8 million visits a month. Effectively all of it is organic — about 19.8 million visits from unpaid results. Paid search contributes only about 34,700 visits a month. Spread across 1.5 million ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
19.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
19.8M
100% of all traffic
Paid visits
34.7K
0.18% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
redfin.com AI Visibility
redfin.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
redfin.com LLMS.txt
The llms.txt on redfin.com runs to 138 lines (6,076 characters) across 12 sections, last generated in February 2026. It introduces the site as "Redfin - Real Estate, Homes for Sale, MLS Listings, Agents". It tells AI engines the business works in Real Estate, Technology and PropTech. It describes 3 products, with prices such as Redfin App at Free, Redfin Estimate at Free and Mortgage Calculator at Free. Services it lists include Home Buying Services, Home Selling Services, Mortgage Services and Rental Listings. The audience it names is Home Buyers, Home Sellers, Renters, Real Estate Investors, aged 25-54 (North America). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Python. The keywords it claims start with "real estate", "homes for sale", "home buying" and "home selling". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.1K
Characters
Sections
12
Updated Feb 27, 2026
What the file says
# Redfin - Real Estate, Homes for Sale, MLS Listings, Agents ## About Redfin is a technology-powered real estate brokerage that revolutionizes the home buying and selling process. By combining cutting-edge technology with local real estate agents, Redfin offers a transparent and efficient platform for users to search for homes, view detailed listings, and schedule property tours. The company also provides mortgage services and rental listings to cater to a wide range of real estate needs. With a strong focus on customer satisfaction, Redfin aims to simplify the complexities of the real estate market. **Areas of Work:** Real Estate, Technology, PropTech ## Things to Remember - **Website:** https://redfin.com - **Address:** 1099 Stewart St Suite 600, Seattle, WA 98101, United States - **Contact:** [email protected] - **Phone:** +1-844-759-7732 - **Hours:** Mon-Fri: 8AM-8PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 1001 employees - **Revenue:** $1.1B - **Hiring Status:** Yes, actively hiring ## Products - **Redfin App** (Free): A mobile application for browsing home listings, scheduling tours, and connecting with agents. - **Redfin Estimate** (Free): A tool to estimate the value of a home based on market data and trends. - **Mortgage Calculator** (Free): An online tool to calculate mortgage payments and affordability f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Redfin AppFree
- Redfin EstimateFree
- Mortgage CalculatorFree
Services it tells AI about
- Home Buying ServicesContact for quote
- Home Selling ServicesContact for quote
- Mortgage ServicesContact for quote
- Rental ListingsFree
Competitors it names
Audience it targets
Home Buyers, Home Sellers, Renters, Real Estate Investors · 25-54 · North America
Company type
Public · actively hiring
redfin.com Organic Keywords
Google lists redfin.com for about 1.5 million keywords, which together bring an estimated 19.8 million organic visits a month.
Ranking keywords
1.5M
Found in Google for this domain
Visits they bring
19.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
redfin.com SEO Audit
The latest technical audit of redfin.com scored 74 out of 100 overall. Performance is its weakest area at 42, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighMinimize HTTP Requests
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
redfin.com Competitors and Alternatives
Redfin's company profile names zillow.com, realtor.com and opendoor.com as competitors. Its own llms.txt adds trulia.com and compass.com. Outside its market, the domains ranked closest to it in our worldwide ranking are poki.com, theconversation.com, douyinvod.com and kohls.com.
redfin.com Company Profile
Redfin provides an online marketplace for real estate where users can search through listings of homes for sale and properties available for rent. The platform covers locations nationwide and includes details on apartments, houses, and other residential options. People visiting the site can also find information on mortgages and connect directly with real estate agents who work in their local markets to schedule tour…
Founded in 2006 (about 20 years ago), Redfin is based in Seattle, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Glenn Kelman. Its profile files it under Real Estate, with further tags for Technology, PropTech and Brokerage. Products on record for it: Home Buying Services, Home Selling Services, Mortgage Services and Rental Listings. Reported revenue is $1.1B (2022), and total funding is listed at $600M. Its tagline reads: "Your dream home search has just begun.".
- Sector
- Real Estate
- Headquarters
- Seattle, United States
- Founded
- 2006
- Employees
- 1001-5000
- Revenue
- $1.1B (2022)
- Funding
- $600M
- Founders
- Glenn Kelman
- Products
- Home Buying Services, Home Selling Services, Mortgage Services, Rental Listings
redfin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
redfin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for redfin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to redfin.com
Neighbours of #1,064 in our worldwide ranking — each with its own report.
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