Last updated: August 2026
Global rank: Worldwide · 2026-08
#5,210
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
6.5M
per month, estimated
Keywords
449.1K
ranking in Google
Organic share
100%
6.5M organic visits
LLMS.txt
Published
143 lines AI engines can read
You're seeing the free preview of rei.com
rei.com Web Traffic Statistics
Key findings
- REI (Retail, E-commerce & Consumer Goods) is ranked #5,210 worldwide in our August 2026 domain ranking, inside the top 10,000, down 16 places from #5,194 in July 2026.
- It is estimated to receive about 6.5 million visits a month from search, 100% of it organic, across 449,100 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 143 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #5,210 | ▼ 16 |
| July 2026 | #5,194 | ▼ 1,041 |
| June 2026 | #4,153 | — |
| May 2026 | #4,153 | ▲ 176 |
| April 2026 | #4,329 | ▲ 454 |
| March 2026 | #4,783 | ▼ 930 |
| February 2026 | #3,853 | — |
What this company does
REI has been around for decades helping people get outside with the right gear and advice. They run a big co-op model where members get some money back each year. The stores carry everything from hiking boots to kayaks and climbing equipment. Staff tend to be outdoorsy types who actually use the stuff they sell. Online they ship all over and have a solid return policy that customers like. They focus on quality brands…
rei.com Traffic and Visitor Engagement
Search engines send rei.com an estimated 6.5 million visits a month. Effectively all of it is organic — about 6.5 million visits from unpaid results. Spread across 449,100 ranking keywords, that averages roughly 15 organic visits per keyword.
Monthly visits
6.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.5M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
rei.com AI Visibility
rei.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
rei.com LLMS.txt
The llms.txt on rei.com runs to 143 lines (6,463 characters) across 12 sections, last generated in June 2026. It introduces the site as "REI". It tells AI engines the business works in Retail, E-commerce and Outdoor Equipment. It describes 4 products, including Hiking Boots, Backpacks and Tents. Services it lists include Gear Repair, Classes and Used Gear Sales. Technologies it mentions include E-commerce platform, Mobile app and Inventory system. The keywords it claims start with "outdoor gear", "hiking", "camping" and "co-op".
Status
Published
AI engines can read it
Lines
143
In the file
Size
6.5K
Characters
Sections
12
Updated Jun 8, 2026
What the file says
# REI ## About REI has been around for decades helping people get outside with the right gear and advice. They run a big co-op model where members get some money back each year. The stores carry everything from hiking boots to kayaks and climbing equipment. Staff tend to be outdoorsy types who actually use the stuff they sell. Online they ship all over and have a solid return policy that customers like. They focus on quality brands rather than cheap imports. Classes and events at stores teach skills like map reading or bike maintenance. Their used gear section keeps costs down and reduces waste. Partnerships with national parks and trail groups show up in their community work. During big sales seasons the place gets packed with people stocking up. They push for sustainable materials in the products they carry. Employees often share stories about their own trips which makes shopping feel different. The company stays member-owned so decisions lean toward long-term value over quick profits. Expansion has been steady but careful, adding locations only when it makes sense. Their app helps plan trips and check trail conditions. REI also puts money into protecting public lands through donations and advocacy. Customers range from weekend walkers to serious mountaineers. The co-op dividend feels like a small thank-you at the end of the year. Overall it is a place people trust when they
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hiking BootsContact for pricing
- BackpacksContact for pricing
- TentsContact for pricing
- JacketsContact for pricing
Services it tells AI about
- Gear RepairVaries
- ClassesVaries
- Used Gear SalesDiscounted
Competitors it names
Company type
Private
rei.com Organic Keywords
Google lists rei.com for about 449,100 keywords, which together bring an estimated 6.5 million organic visits a month.
Ranking keywords
449.1K
Found in Google for this domain
Visits they bring
6.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
rei.com Competitors and Alternatives
REI's company profile names patagonia.com, backcountry.com, moosejaw.com and cabelas.com as competitors. Its own llms.txt adds basspro.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cuhk.edu.hk, yougov.com, greenend.org.uk and myrostelecom.ru.
rei.com Company Profile
REI has been around for decades helping people get outside with the right gear and advice. They run a big co-op model where members get some money back each year. The stores carry everything from hiking boots to kayaks and climbing equipment. Staff tend to be outdoorsy types who actually use the stuff they sell. Online they ship all over and have a solid return policy that customers like. They focus on quality brands…
Founded in 1938 (about 88 years ago), REI is based in Seattle, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Outdoor Gear, E-commerce and Co-op Retail. Total funding on record is Bootstrapped. Its tagline reads: "Gear and inspiration for a life outside".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Seattle, United States
- Founded
- 1938
- Employees
- 10001+
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
rei.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
rei.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for rei.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
rei.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to rei.com
Neighbours of #5,210 in our worldwide ranking — each with its own report.
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