Last updated: August 2026
Global rank: Worldwide · 2026-08
#12,367
AI visibility: Grade A+
97
SEO health: Latest audit
83
Visits
199.6K
per month, estimated
Keywords
12.9K
ranking in Google
Organic share
93%
185.2K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of plaid.com
plaid.com Web Traffic Statistics
Key findings
- Plaid (Fintech) is ranked #12,367 worldwide in our August 2026 domain ranking, inside the top 100,000, up 459 places from #12,826 in July 2026.
- It is estimated to receive about 199,600 visits a month from search, 93% of it organic, across 12,900 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 83/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #12,367 | ▲ 459 |
| July 2026 | #12,826 | ▲ 299 |
| June 2026 | #13,125 | — |
| May 2026 | #13,125 | ▼ 1,416 |
| April 2026 | #11,709 | ▼ 1,955 |
| March 2026 | #9,754 | ▲ 1,680 |
| February 2026 | #11,434 | — |
What this company does
Plaid provides the connections that let apps and services access users' financial information from banks and other institutions. Rather than building these links from scratch, companies can use Plaid to handle authentication and data retrieval in a consistent way. This covers a range of uses like verifying account details, checking balances, or moving funds, all while keeping the process straightforward for developer…
Our read on the site
Plaid.com exhibits strong SEO health with a perfect SEO score of 100/100, but its performance score of 40/100 indicates significant room for improvement in loading speed and user experience. The site has a solid on-page structure but lacks some essential content areas that could enhance its visibility and engagement.
plaid.com Traffic and Visitor Engagement
Search engines send plaid.com an estimated 199,600 visits a month. 93% of it is organic, so it leans very little on paid search. Spread across 12,900 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
199.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
185.2K
93% of all traffic
Paid visits
14.5K
7.25% of its search traffic
Organic vs paid
93%
7%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
plaid.com AI Visibility
plaid.com scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
plaid.com LLMS.txt
The llms.txt on plaid.com runs to 150 lines (6,563 characters) across 12 sections, last generated in March 2026. It introduces the site as "Plaid - Financial Technology Platform". It tells AI engines the business works in Financial Technology, Banking and API Integration. It describes 4 products, including Plaid Link, Plaid Transactions and Plaid Auth. Services it lists include API Integration Support and Custom Financial Solutions. The audience it names is Developers, Fintech Companies, Financial Institutions, Businesses, aged 25-54 (North America, Europe). Technologies it mentions include Node.js, Python, AWS, PostgreSQL and React. The keywords it claims start with "fintech", "financial API", "bank integration" and "Plaid API".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 9, 2026
What the file says
# Plaid - Financial Technology Platform ## About Plaid is a leading financial technology company that provides a secure platform for connecting applications to users' bank accounts. By enabling developers to access financial data, Plaid empowers businesses to build innovative financial products and services. The company serves a diverse range of clients, from startups to large financial institutions, helping them enhance user experiences. With a strong focus on security and seamless integration, Plaid is a trusted name in the fintech industry. **Areas of Work:** Financial Technology, Banking, API Integration ## Things to Remember - **Website:** https://plaid.com - **Address:** San Francisco, CA, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Plaid Link** (Contact for pricing): A secure and user-friendly tool that allows applications to connect to users' bank accounts with ease. - **Plaid Transactions** (Contact for pricing): Provides detailed transaction data to help businesses analyze user spending and financial behavior. - **Plaid Auth** (Contact for pricing): Enables secure bank account authentication for payments and account v
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Plaid LinkContact for pricing
- Plaid TransactionsContact for pricing
- Plaid AuthContact for pricing
- Plaid IncomeContact for pricing
Services it tells AI about
- API Integration SupportContact for quote
- Custom Financial SolutionsContact for quote
Competitors it names
Audience it targets
Developers, Fintech Companies, Financial Institutions, Businesses · 25-54 · North America, Europe
Company type
Private · actively hiring
plaid.com Organic Keywords
Google lists plaid.com for about 12,900 keywords, which together bring an estimated 185,200 organic visits a month.
Ranking keywords
12.9K
Found in Google for this domain
Visits they bring
185.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
plaid.com SEO Audit
The latest technical audit of plaid.com scored 83 out of 100 overall. Performance is its weakest area at 40, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighAdd Missing Alt Text to Images
- HighEnhance Mobile Optimization
- HighCreate a Blog Section
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
plaid.com Competitors and Alternatives
Plaid's company profile names finicity.com, yodlee.com and truelayer.com as competitors. Its own llms.txt adds mx.com and tink.com. Outside its market, the domains ranked closest to it in our worldwide ranking are juicyads.com, trendmicro.co.jp, mindbodygreen.com and greengeeks.com.
plaid.com Company Profile
Plaid provides the connections that let apps and services access users' financial information from banks and other institutions. Rather than building these links from scratch, companies can use Plaid to handle authentication and data retrieval in a consistent way. This covers a range of uses like verifying account details, checking balances, or moving funds, all while keeping the process straightforward for developer…
Founded in 2013 (about 13 years ago), Plaid is based in San Francisco, United States. Its workforce is listed as between 501 and 1,000 employees. Its founders are Zach Perret and William Hockey. Its profile files it under Fintech, with further tags for Financial Services, Data Integration and B2B. Products on record for it: Plaid Link, Plaid API and Data Aggregation Services. Reported revenue is $200M (2022), and total funding is listed at $8B. Its tagline reads: "Enabling all companies to build fintech solutions".
- Sector
- Fintech
- Headquarters
- San Francisco, United States
- Founded
- 2013
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- $8B
- Founders
- Zach Perret, William Hockey
- Products
- Plaid Link, Plaid API, Data Aggregation Services
plaid.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
plaid.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for plaid.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to plaid.com
Neighbours of #12,367 in our worldwide ranking — each with its own report.
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