Last updated: August 2026
Global rank: Worldwide · 2026-08
#47,617
AI visibility: Grade A
82
SEO health: Latest audit
91
Visits
2.6M
per month, estimated
Keywords
160.0K
ranking in Google
Organic share
100%
2.6M organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of outdoorgearlab.com
outdoorgearlab.com Web Traffic Statistics
Key findings
- OutdoorGearLab (Retail, E-commerce & Consumer Goods) is ranked #47,617 worldwide in our August 2026 domain ranking, inside the top 100,000, up 682 places from #48,299 in July 2026.
- It is estimated to receive about 2.6 million visits a month from search, 100% of it organic, across 160,000 ranking keywords.
- Its AI visibility score is 82 out of 100 (grade A), with a published llms.txt of 134 lines.
- Its last technical audit scored 91/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #47,617 | ▲ 682 |
| July 2026 | #48,299 | ▲ 692 |
| June 2026 | #48,991 | — |
| May 2026 | #48,991 | ▼ 3,842 |
| April 2026 | #45,149 | ▲ 2,337 |
| March 2026 | #47,486 | ▲ 710 |
| February 2026 | #48,196 | — |
What this company does
OutdoorGearLab started as a small project among a handful of climbers and hikers who wanted better data on the equipment they trusted with their lives. Over the years it grew into a respected testing lab that buys gear retail, puts it through real-world abuse, and publishes detailed side-by-side results. Their testers log hundreds of miles on trails, sleep in dozens of tents each season, and measure everything from p…
Our read on the site
Good foundation with room for improvement.
outdoorgearlab.com Traffic and Visitor Engagement
Search engines send outdoorgearlab.com an estimated 2.6 million visits a month. Effectively all of it is organic — about 2.6 million visits from unpaid results. Spread across 160,000 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
2.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.6M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
outdoorgearlab.com AI Visibility
outdoorgearlab.com scores 82 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10), Structured data (0/5) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
outdoorgearlab.com LLMS.txt
The llms.txt on outdoorgearlab.com runs to 134 lines (6,601 characters) across 12 sections, last generated in May 2026. It introduces the site as "OutdoorGearLab". It tells AI engines the business works in Outdoor Equipment, Product Reviews and Buying Guides. It describes 3 products, with prices such as Hiking Boot Comparison 2025 at Free, Ultralight Tent Lab Report at Free and Backpacking Stove Shootout at Free. Services it lists include Gear Testing Program and Custom Comparison Reports. Technologies it mentions include Google Analytics, Cloudflare and WordPress. The keywords it claims start with "hiking boots", "camping tents", "backpacking stoves" and "mountaineering gear".
Status
Published
AI engines can read it
Lines
134
In the file
Size
6.6K
Characters
Sections
12
Updated May 27, 2026
What the file says
# OutdoorGearLab ## About OutdoorGearLab started as a small project among a handful of climbers and hikers who wanted better data on the equipment they trusted with their lives. Over the years it grew into a respected testing lab that buys gear retail, puts it through real-world abuse, and publishes detailed side-by-side results. Their testers log hundreds of miles on trails, sleep in dozens of tents each season, and measure everything from pack weight to waterproof ratings with calibrated tools. The site serves both weekend backpackers looking for reliable recommendations and professional guides who need gear that holds up under daily commercial use. Value comes from the independence—no manufacturer sponsorships influence the scoring, and every product is purchased at full price. Readers appreciate the transparent methodology and the long-term durability updates that appear months after initial reviews. The team covers categories from mountaineering boots to camp stoves, always focusing on measurable performance rather than marketing claims. Their audience spans North America and Europe, with growing traffic from Australia and Japan where outdoor participation is rising fast. Revenue comes primarily from affiliate commissions when readers purchase tested items, keeping the operation sustainable without paywalls. The company remains privately held and has never taken outside i
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hiking Boot Comparison 2025Free
- Ultralight Tent Lab ReportFree
- Backpacking Stove ShootoutFree
Services it tells AI about
- Gear Testing ProgramContact for pricing
- Custom Comparison ReportsContact for pricing
Competitors it names
Company type
Private
outdoorgearlab.com Organic Keywords
Google lists outdoorgearlab.com for about 160,000 keywords, which together bring an estimated 2.6 million organic visits a month.
Ranking keywords
160.0K
Found in Google for this domain
Visits they bring
2.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
outdoorgearlab.com SEO Audit
The latest technical audit of outdoorgearlab.com scored 91 out of 100 overall. Performance is its weakest area at 78, while accessibility scores highest at 93. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Page Load Speed
- HighImprove Mobile Responsiveness
- MediumEnhance Meta Tags
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
outdoorgearlab.com Competitors and Alternatives
OutdoorGearLab's company profile names rei.com, backcountry.com, switchbacktravel.com and moosejaw.com as competitors. Its own llms.txt adds cabelas.com and dickssportinggoods.com. Outside its market, the domains ranked closest to it in our worldwide ranking are drivemusic.club, okx-doh.com, expirationwarning.net and landingi.com.
outdoorgearlab.com Company Profile
OutdoorGearLab started as a small project among a handful of climbers and hikers who wanted better data on the equipment they trusted with their lives. Over the years it grew into a respected testing lab that buys gear retail, puts it through real-world abuse, and publishes detailed side-by-side results. Their testers log hundreds of miles on trails, sleep in dozens of tents each season, and measure everything from p…
Founded in 2010 (about 16 years ago), OutdoorGearLab is based in Salt Lake City, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Media, Entertainment & Gaming; Outdoor Equipment; and Product Reviews. Total funding on record is Bootstrapped. Its tagline reads: "Hands-on testing and honest reviews for serious outdoor gear".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Salt Lake City, United States
- Founded
- 2010
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
outdoorgearlab.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
outdoorgearlab.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for outdoorgearlab.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to outdoorgearlab.com
Neighbours of #47,617 in our worldwide ranking — each with its own report.
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