Last updated: September 2026
Global rank: Worldwide · 2026-09
#38,766
AI visibility: Grade A+
95
SEO health: Latest audit
70
Visits
5.7M
per month, estimated
Keywords
109.2K
ranking in Google
Organic share
100%
5.7M organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of kay.com
kay.com Web Traffic Statistics
Key findings
- Kay Jewelers (Jewelry Retail) is ranked #38,766 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,348 places from #37,418 in August 2026.
- It is estimated to receive about 5.7 million visits a month from search, 100% of it organic, across 109,200 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 70/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #38,766 | ▼ 1,348 |
| August 2026 | #37,418 | ▼ 2,179 |
| July 2026 | #35,239 | ▲ 1,142 |
| June 2026 | #36,381 | — |
| May 2026 | #36,381 | ▼ 942 |
| April 2026 | #35,439 | ▼ 2,125 |
| March 2026 | #33,314 | ▼ 14,082 |
| February 2026 | #19,232 | — |
What this company does
Kay Jewelers has been a trusted name in the world of fine jewelry for over a century, specializing in diamonds, engagement rings, and wedding bands that capture life's most precious moments. Starting as a small family-owned store, they've grown into one of America's leading jewelry retailers with hundreds of locations across the country. Customers turn to Kay for everything from sparkling solitaire diamonds to elegan…
Our read on the site
The overall SEO health of kay.com is moderate, with strong accessibility and SEO scores but significant performance issues. The site lacks H1 tags, which are critical for on-page SEO, and has opportunities for content expansion to better compete in the jewelry market.
kay.com Traffic and Visitor Engagement
kay.com draws an estimated 5.7 million visits a month from search engines. Effectively all of it is organic — about 5.7 million visits from unpaid results. Paid search contributes only about 808 visits a month. Spread across 109,200 ranking keywords, that averages roughly 52 organic visits per keyword.
Monthly visits
5.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.7M
100% of all traffic
Paid visits
808
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
kay.com AI Visibility
On our AI visibility scale kay.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
kay.com LLMS.txt
The llms.txt on kay.com runs to 170 lines (8,512 characters) across 12 sections, last generated in April 2026. It introduces the site as "Kay Jewelers". It tells AI engines the business works in Jewelry Retail, Fine Jewelry and Bridal and Wedding Jewelry. It describes 5 products, with prices such as Engagement Rings at Starting at $799, Wedding Bands at Starting at $399 and Necklaces at Starting at $199. Services it lists include Custom Jewelry Design, Jewelry Repair, Diamond Buying Consultation and Lifetime Warranty. The audience it names is Engaged Couples, Gift Shoppers, aged 25-55 (United States). Technologies it mentions include HTTPS, Robots.txt, Sitemap.xml, Viewport Optimization and Core Web Vitals. The keywords it claims start with "jewelry", "engagement rings", "necklaces" and "earrings". It gives the company type as Retail Chain.
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.5K
Characters
Sections
12
Updated Apr 27, 2026
What the file says
# Kay Jewelers ## About Kay Jewelers stands out as a cornerstone in American jewelry retail, offering an extensive selection of diamonds, gold, and gemstone pieces designed to commemorate love, milestones, and style. With roots tracing back more than 100 years, they've perfected the art of blending affordability with high-quality craftsmanship that appeals to everyday shoppers and those seeking heirloom-quality items. Their stores dot the nation, providing hands-on consultations alongside a robust online platform for browsing and buying. Engagement rings remain their hallmark, featuring classic solitaires, trendy halos, and customizable options to suit every budget. Wedding bands, necklaces, earrings, and fashion jewelry round out the offerings, often highlighted in seasonal collections. Kay emphasizes trust through warranties, repairs, and ethical practices. They serve romantics planning proposals, families gifting for birthdays, and trendsetters updating wardrobes. Promotions like clearance events and rewards programs enhance value. Store appointments and credit financing remove barriers to purchase. Birthstone and personalized pieces add sentiment. Men's jewelry expands their reach. Trends from 2023 influence new arrivals. Customer service focuses on education about diamonds and care. Kay's iconic slogan captures their essence—starting journeys with sparkle. Physical presen
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Engagement RingsStarting at $799
- Wedding BandsStarting at $399
- NecklacesStarting at $199
- EarringsStarting at $149
- Fashion JewelryStarting at $49
Services it tells AI about
- Custom Jewelry DesignContact for pricing
- Jewelry RepairVaries
- Diamond Buying ConsultationFree
- Lifetime WarrantyIncluded
- Financing Options0% APR promo
Competitors it names
Audience it targets
Engaged Couples, Gift Shoppers · 25-55 · United States
Company type
Retail Chain
kay.com Organic Keywords
Google lists kay.com for about 109,200 keywords, which together bring an estimated 5.7 million organic visits a month.
Ranking keywords
109.2K
Found in Google for this domain
Visits they bring
5.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
kay.com SEO Audit
The latest technical audit of kay.com scored 70 out of 100 overall. Performance is its weakest area at 32, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Page Speed
- HighEnhance Meta Descriptions
- MediumCreate a Blog Section
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
kay.com Competitors and Alternatives
Kay Jewelers's company profile names https://www.zales.com, https://www.jared.com, https://www.bluenile.com and https://www.tiffany.com as competitors. Its own llms.txt adds https://www.helzberg.com and https://www.gordonsjewelers.com. Outside its market, the domains ranked closest to it in our worldwide ranking are frame.work, ciscosecureaccess.cn, pubtech.ai and napista.com.br.
kay.com Company Profile
Kay Jewelers has been a trusted name in the world of fine jewelry for over a century, specializing in diamonds, engagement rings, and wedding bands that capture life's most precious moments. Starting as a small family-owned store, they've grown into one of America's leading jewelry retailers with hundreds of locations across the country. Customers turn to Kay for everything from sparkling solitaire diamonds to elegan…
Kay Jewelers was founded in 1914, about 112 years ago, and is headquartered in Akron, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Jewelry Retail, with further tags for Fine Jewelry, Bridal Jewelry and Diamond Retail. Products on record for it: Engagement Rings, Wedding Bands, Necklaces and Earrings. Total funding on record is Publicly Traded Parent. Its tagline reads: "Every Kiss Begins with Kay".
- Sector
- Jewelry Retail
- Headquarters
- Akron, United States
- Founded
- 1914
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Publicly Traded Parent
- Products
- Engagement Rings, Wedding Bands, Necklaces, Earrings
kay.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
kay.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for kay.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to kay.com
Neighbours of #38,766 in our worldwide ranking — each with its own report.
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