Last updated: August 2026
Global rank: Worldwide · 2026-08
#954
AI visibility: Grade A+
97
SEO health: Latest audit
77
Visits
29.7M
per month, estimated
Keywords
1.2M
ranking in Google
Organic share
100%
29.7M organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of investopedia.com
investopedia.com Web Traffic Statistics
Key findings
- Investopedia (Finance) is ranked #954 worldwide in our August 2026 domain ranking, inside the top 1,000, down 44 places from #910 in July 2026.
- It is estimated to receive about 29.7 million visits a month from search, 100% of it organic, across 1.2 million ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 139 lines.
- Its last technical audit scored 77/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #954 | ▼ 44 |
| July 2026 | #910 | ▼ 56 |
| June 2026 | #854 | — |
| May 2026 | #854 | ▼ 33 |
| April 2026 | #821 | ▼ 32 |
| March 2026 | #789 | ▲ 8 |
| February 2026 | #797 | — |
What this company does
Investopedia serves as an extensive online destination for anyone seeking information on money matters and investing. The content includes reports on current market movements, detailed articles about preparing for retirement years, tutorials that break down investment principles for beginners and beyond, and commentary provided by professionals in the advisory field. Over time, it has grown into a place where financi…
Our read on the site
Significant improvements needed. 1 high-priority issue.
investopedia.com Traffic and Visitor Engagement
investopedia.com draws an estimated 29.7 million visits a month from search engines. Effectively all of it is organic — about 29.7 million visits from unpaid results. Spread across 1.2 million ranking keywords, that averages roughly 26 organic visits per keyword.
Monthly visits
29.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
29.7M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
investopedia.com AI Visibility
On our AI visibility scale investopedia.com earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
investopedia.com LLMS.txt
The llms.txt on investopedia.com runs to 139 lines (5,650 characters) across 12 sections, last generated in March 2026. It introduces the site as "Investopedia". It tells AI engines the business works in Finance, Education and Online Learning. It describes 3 products, with prices such as Financial Education Articles at Free and Investment Calculators at Free. Services it lists include Financial Advisory Content and Market Analysis Reports. The audience it names is Investors, Students, Professionals, Retirees, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Analytics. The keywords it claims start with "financial education", "investing tips", "personal finance" and "stock market analysis".
Status
Published
AI engines can read it
Lines
139
In the file
Size
5.7K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# Investopedia ## About Investopedia is a premier online platform dedicated to financial education and empowerment. It offers a vast array of resources including articles, tutorials, and tools like investment calculators to help users make informed financial decisions. Catering to both novice and experienced investors, Investopedia serves as a trusted authority in personal finance and market analysis. With a global reach, it supports millions in understanding complex financial concepts. **Areas of Work:** Finance, Education, Online Learning ## Things to Remember - **Website:** https://investopedia.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **Financial Education Articles** (Free): Comprehensive articles covering topics in investing, personal finance, and market trends. - **Investment Calculators** (Free): Interactive tools to assist users in calculating returns, risks, and financial planning scenarios. - **Online Courses** (Contact for pricing): Structured learning programs on various financial topics for skill enhancement. ## Services - **Financial Advisory Content** (Free): Expert-driven content and guid
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Financial Education ArticlesFree
- Investment CalculatorsFree
- Online CoursesContact for pricing
Services it tells AI about
- Financial Advisory ContentFree
- Market Analysis ReportsContact for quote
Competitors it names
Audience it targets
Investors, Students, Professionals, Retirees · 18-54 · Global
Company type
Private · actively hiring
investopedia.com Organic Keywords
Google lists investopedia.com for about 1.2 million keywords, which together bring an estimated 29.7 million organic visits a month.
Ranking keywords
1.2M
Found in Google for this domain
Visits they bring
29.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
investopedia.com SEO Audit
The latest technical audit of investopedia.com scored 77 out of 100 overall. Performance is its weakest area at 60, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize HTTP Requests
- MediumLeverage Browser Caching
- MediumImplement Lazy Loading for Images
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
investopedia.com Competitors and Alternatives
Investopedia's company profile names morningstar.com, themotleyfool.com and nerdwallet.com as competitors. Its own llms.txt adds thebalance.com, khanacademy.org, fool.com, bankrate.com and mint.com. Outside its market, the domains ranked closest to it in our worldwide ranking are character.ai, paramountplus.com, mercadolibre.com.ar and chaturbate.com.
investopedia.com Company Profile
Investopedia serves as an extensive online destination for anyone seeking information on money matters and investing. The content includes reports on current market movements, detailed articles about preparing for retirement years, tutorials that break down investment principles for beginners and beyond, and commentary provided by professionals in the advisory field. Over time, it has grown into a place where financi…
Investopedia was founded in 2007, about 19 years ago, and is headquartered in New York, United States. Its workforce is listed as between 101 and 200 employees. Its profile files it under Finance, with further tags for Education, Digital Media and Subscription-based. Products on record for it: Financial Education Articles, Investment Calculators and Market News and Analysis. Reported revenue is $25M (2023). Its tagline reads: "Investopedia is the world's leading source of financial content on the web, ranging from market news to retirement strategies, investing education to insights from advisors.".
- Sector
- Finance
- Headquarters
- New York, United States
- Founded
- 2007
- Employees
- 101-200
- Revenue
- $25M (2023)
- Funding
- Not Disclosed
- Products
- Financial Education Articles, Investment Calculators, Market News and Analysis
investopedia.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
investopedia.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for investopedia.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to investopedia.com
Neighbours of #954 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. investopedia.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.