Last updated: September 2026
Global rank: Worldwide · 2026-09
#4,017
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
1.6M
per month, estimated
Keywords
249.8K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
146 lines AI engines can read
You're seeing the free preview of g2.com
g2.com Web Traffic Statistics
Key findings
- G2 (Software & Internet) is ranked #4,017 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 249,800 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 146 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #4,017 | — |
| August 2026 | #4,017 | ▼ 61 |
| July 2026 | #3,956 | ▲ 211 |
| June 2026 | #4,167 | — |
| May 2026 | #4,167 | ▲ 158 |
| April 2026 | #4,325 | ▼ 79 |
| March 2026 | #4,246 | ▲ 150 |
| February 2026 | #4,396 | — |
What this company does
G2 operates the largest independent marketplace for business software reviews and comparisons. The platform aggregates user-submitted ratings and detailed feedback across thousands of products in dozens of categories. Companies use G2 data to evaluate vendors, benchmark competitors, and inform purchasing decisions. Software vendors rely on the site to generate leads, improve visibility, and track market perception. F…
g2.com Traffic and Visitor Engagement
g2.com draws an estimated 1.6 million visits a month from search engines. Effectively all of it is organic — about 1.6 million visits from unpaid results. Spread across 249,800 ranking keywords, that averages roughly 6.5 organic visits per keyword.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
g2.com AI Visibility
On our AI visibility scale g2.com earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
g2.com LLMS.txt
The llms.txt on g2.com runs to 146 lines (7,809 characters) across 12 sections, last generated in June 2026. It introduces the site as "G2 - Business Software Reviews". It tells AI engines the business works in B2B Marketplace, Review Platform and Market Intelligence. It describes 4 products, including G2 Grid, G2 Buyer Intent and G2 Marketing Solutions. Services it lists include Review Collection, Vendor Comparison and Market Benchmarking. Technologies it mentions include React, Node.js, PostgreSQL and AWS. The keywords it claims start with "software reviews", "b2b marketplace", "vendor comparison" and "buyer intent".
Status
Published
AI engines can read it
Lines
146
In the file
Size
7.8K
Characters
Sections
12
Updated Jun 4, 2026
What the file says
# G2 - Business Software Reviews ## About G2 operates the largest independent marketplace for business software reviews and comparisons. The platform aggregates user-submitted ratings and detailed feedback across thousands of products in dozens of categories. Companies use G2 data to evaluate vendors, benchmark competitors, and inform purchasing decisions. Software vendors rely on the site to generate leads, improve visibility, and track market perception. Founded in Chicago, G2 has grown into a global resource trusted by millions of professionals each month. The company organizes reviews into grids that rank products by satisfaction and market presence. Its data powers research reports, buyer guides, and industry benchmarks used by both buyers and sellers. G2 also offers marketing solutions that help vendors convert review traffic into pipeline. The platform integrates with CRM and marketing automation tools to streamline lead capture. Over time G2 has expanded beyond reviews into intent data and buyer intent signals. Its audience spans IT, marketing, sales, HR, finance, and operations teams. The company maintains strict verification processes to reduce fake or biased reviews. G2 partners with major analyst firms and frequently appears in third-party research. Revenue comes from vendor subscriptions, advertising, and premium data products. The business model blends marketplac
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- G2 GridContact for pricing
- G2 Buyer IntentContact for pricing
- G2 Marketing SolutionsContact for pricing
- G2 Research ReportsContact for pricing
Services it tells AI about
- Review Collection
- Vendor Comparison
- Market Benchmarking
Competitors it names
Company type
Private
g2.com Organic Keywords
Google lists g2.com for about 249,800 keywords, which together bring an estimated 1.6 million organic visits a month.
Ranking keywords
249.8K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
g2.com Competitors and Alternatives
G2's company profile names capterra.com, softwareadvice.com, getapp.com and trustRadius.com as competitors. Its own llms.txt adds crozdesk.com and saasworthy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vecteezy.com, cquotient.com, codepen.io and easydns.com.
g2.com Company Profile
G2 operates the largest independent marketplace for business software reviews and comparisons. The platform aggregates user-submitted ratings and detailed feedback across thousands of products in dozens of categories. Companies use G2 data to evaluate vendors, benchmark competitors, and inform purchasing decisions. Software vendors rely on the site to generate leads, improve visibility, and track market perception. F…
G2 was founded in 2012, about 14 years ago, and is headquartered in Chicago, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Software & Internet, with further tags for Marketing, Sales & Customer Experience; B2B Marketplace; and Review Platform. Its tagline reads: "Where the world discovers and reviews business software".
- Sector
- Software & Internet
- Headquarters
- Chicago, United States
- Founded
- 2012
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
g2.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
g2.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for g2.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
g2.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to g2.com
Neighbours of #4,017 in our worldwide ranking — each with its own report.
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