Last updated: September 2026
Global rank: Worldwide · 2026-09
#3,233
AI visibility: Grade A+
90
SEO health: Latest audit
75
Visits
4.3M
per month, estimated
Keywords
451.3K
ranking in Google
Organic share
100%
4.3M organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of fool.com
fool.com Web Traffic Statistics
Key findings
- The Motley Fool (Financial Services) is ranked #3,233 worldwide in our September 2026 domain ranking, inside the top 10,000, down 57 places from #3,176 in August 2026.
- It is estimated to receive about 4.3 million visits a month from search, 100% of it organic, across 451,300 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 155 lines.
- Its last technical audit scored 75/100, with "Implement H1 Tags Across All Pages" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #3,233 | ▼ 57 |
| August 2026 | #3,176 | ▼ 48 |
| July 2026 | #3,128 | ▼ 52 |
| June 2026 | #3,076 | — |
| May 2026 | #3,076 | ▼ 227 |
| April 2026 | #2,849 | ▼ 65 |
| March 2026 | #2,784 | ▲ 92 |
| February 2026 | #2,876 | — |
What this company does
The Motley Fool is a multimedia financial services company that provides investing advice and stock recommendations to individual investors around the globe. Founded by brothers Tom and David Gardner, it started as a newsletter in the early '90s and has grown into a powerhouse with premium services, podcasts, and educational content. They focus on long-term investing strategies, beating the market through research-dr…
Our read on the site
The overall SEO health of fool.com is moderate, with strong accessibility and SEO scores but significant performance issues. The absence of H1 tags and a sitemap, along with low performance scores, indicate critical areas for improvement.
fool.com Traffic and Visitor Engagement
Search engines send fool.com an estimated 4.3 million visits a month. Effectively all of it is organic — about 4.3 million visits from unpaid results. Paid search contributes only about 1,448 visits a month. Spread across 451,300 ranking keywords, that averages roughly 9.5 organic visits per keyword.
Monthly visits
4.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.3M
100% of all traffic
Paid visits
1.4K
0.03% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fool.com AI Visibility
fool.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
fool.com LLMS.txt
The llms.txt on fool.com runs to 155 lines (8,016 characters) across 12 sections, last generated in May 2026. It introduces the site as "The Motley Fool - Stock Investing & Stock Market Research". It tells AI engines the business works in Financial Services, Investment Advisory, Stock Research and Personal Finance Education. It describes 4 products, with prices such as Stock Advisor at $199/year, Rule Breakers at $299/year and Everlasting Stocks at $499/year. Services it lists include Premium Newsletters, Podcasts & Audio, Portfolio Tools and Educational Webinars. The audience it names is Retail investors, families planning finances, aged 25-65 (USA, Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, Google Analytics and Cloudflare. The keywords it claims start with "Motley Fool", "Fool.com", "Fool Stock Advisor" and "stock investing".
Status
Published
AI engines can read it
Lines
155
In the file
Size
8.0K
Characters
Sections
12
Updated May 4, 2026
What the file says
# The Motley Fool - Stock Investing & Stock Market Research ## About The Motley Fool delivers stock market insights and investment recommendations to help everyday investors build lasting wealth. Started in 1993 by brothers Tom and David Gardner from their basement, it's evolved into a trusted name in finance media. They offer premium newsletters like Stock Advisor, which has crushed the S&P 500 for over two decades with simple, research-backed picks. Their content spans beginner guides to advanced strategies on dividends, growth stocks, and retirement planning. Fool.com buzzes with daily articles, podcasts, and tools that demystify Wall Street for regular folks. No suits or conflicts here—just independent analysis with a fun, no-BS vibe. They serve millions worldwide, focusing on U.S. markets but with global appeal. Subscribers get real-time alerts, portfolio trackers, and community access. From beating inflation to spotting next big trends, their advice adapts to life's stages. Podcasts like 'Motley Fool Money' break down earnings and news weekly. They emphasize long-term holding over day-trading hype. Educational resources teach budgeting, IRAs, and ESG investing too. Performance charts prove their edge, building trust year after year. Whether you're 30 saving for a house or 60 prepping for retirement, they've got tailored paths. Community stories highlight life-changing wi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Stock Advisor$199/year
- Rule Breakers$299/year
- Everlasting Stocks$499/year
- Epic Bundle$499/year
Services it tells AI about
- Premium NewslettersSubscription-based
- Podcasts & AudioIncluded in premium
- Portfolio ToolsPremium access
- Educational WebinarsContact for pricing
Competitors it names
Audience it targets
Retail investors, families planning finances · 25-65 · USA, Global
Company type
Private
fool.com Organic Keywords
Google lists fool.com for about 451,300 keywords, which together bring an estimated 4.3 million organic visits a month.
Ranking keywords
451.3K
Found in Google for this domain
Visits they bring
4.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fool.com SEO Audit
The latest technical audit of fool.com scored 75 out of 100 overall. Performance is its weakest area at 42, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags Across All Pages
- CriticalCreate and Submit a Sitemap
- HighOptimize Page Load Speed
- MediumEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fool.com Competitors and Alternatives
The Motley Fool's company profile names https://www.investopedia.com, https://www.nerdwallet.com, https://www.thebalance.com and https://www.marketwatch.com as competitors. Its own llms.txt adds https://www.forbes.com and https://www.money.com. Outside its market, the domains ranked closest to it in our worldwide ranking are walgreens.com, opsgenie.com, google.com.tr and website-files.com.
fool.com Company Profile
The Motley Fool is a multimedia financial services company that provides investing advice and stock recommendations to individual investors around the globe. Founded by brothers Tom and David Gardner, it started as a newsletter in the early '90s and has grown into a powerhouse with premium services, podcasts, and educational content. They focus on long-term investing strategies, beating the market through research-dr…
Founded in 1993 (about 33 years ago), The Motley Fool is based in Alexandria, USA. Its workforce is listed as between 501 and 1,000 employees. Its founders are Tom Gardner and David Gardner. Its profile files it under Financial Services, with further tags for Investment Advice, Stock Market Analysis and Personal Finance. Products on record for it: Stock Advisor, Rule Breakers and Epic Bundle. Total funding on record is Bootstrapped. Its tagline reads: "Make the world smarter, happier, and richer".
- Sector
- Financial Services
- Headquarters
- Alexandria, USA
- Founded
- 1993
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Tom Gardner, David Gardner
- Products
- Stock Advisor, Rule Breakers, Epic Bundle
fool.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fool.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fool.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fool.com
Neighbours of #3,233 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. fool.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.