Last updated: August 2026
Global rank: Worldwide · 2026-08
#32,757
AI visibility: Grade A
89
SEO health: Latest audit
75
Visits
55.0K
per month, estimated
Keywords
7.9K
ranking in Google
Organic share
100%
55.0K organic visits
LLMS.txt
Published
133 lines AI engines can read
You're seeing the free preview of flippa.com
flippa.com Web Traffic Statistics
Key findings
- Flippa (E-commerce) is ranked #32,757 worldwide in our August 2026 domain ranking, inside the top 100,000, down 633 places from #32,124 in July 2026.
- It is estimated to receive about 55,000 visits a month from search, 100% of it organic, across 7,851 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 133 lines.
- Its last technical audit scored 75/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #32,757 | ▼ 633 |
| July 2026 | #32,124 | ▼ 1,911 |
| June 2026 | #30,213 | — |
| May 2026 | #30,213 | ▼ 147 |
| April 2026 | #30,066 | ▲ 2,998 |
| March 2026 | #33,064 | ▼ 164 |
| February 2026 | #32,900 | — |
What this company does
Flippa operates a marketplace dedicated to the buying and selling of online businesses, websites, applications, and domain names. People come to the site to list their digital properties for sale or to search through available options across different categories. Listings typically include information on performance metrics like visitor numbers and income sources, allowing potential buyers to evaluate what is being o…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
flippa.com Traffic and Visitor Engagement
Search engines send flippa.com an estimated 55,000 visits a month. Effectively all of it is organic — about 55,000 visits from unpaid results. Spread across 7,851 ranking keywords, that averages roughly 7.0 organic visits per keyword.
Monthly visits
55.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
55.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
flippa.com AI Visibility
flippa.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
flippa.com LLMS.txt
The llms.txt on flippa.com runs to 133 lines (5,280 characters) across 12 sections, last generated in April 2026. It introduces the site as "Flippa - Buy and Sell Online Businesses". It tells AI engines the business works in E-commerce, Online Marketplaces and Technology. It describes 3 products, including Website Marketplace, App Marketplace and Domain Marketplace. The audience it names is Entrepreneurs, Investors, Business Owners, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "buy and sell online businesses", "online marketplace", "websites for sale" and "apps for sale".
Status
Published
AI engines can read it
Lines
133
In the file
Size
5.3K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Flippa - Buy and Sell Online Businesses ## About Flippa is the leading online marketplace for buying and selling digital assets, including websites, apps, and domains. It serves entrepreneurs, investors, and business owners looking to acquire or divest online businesses. With a user-friendly interface and a robust platform, Flippa connects buyers and sellers, providing tools for valuation and negotiation, making the process seamless and efficient. **Areas of Work:** E-commerce, Online Marketplaces, Technology ## Things to Remember - **Website:** https://flippa.com - **Address:** Melbourne, Australia - **Contact:** [email protected] - **Phone:** +61-3-1234-5678 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Melbourne - **Currency:** AUD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Website Marketplace** (Contact for pricing): A platform for buying and selling websites with various monetization strategies. - **App Marketplace** (Contact for pricing): Marketplace for mobile and web applications, allowing users to buy and sell apps. - **Domain Marketplace** (Contact for pricing): A service for buying and selling domain names with various extensions. ## Services ## Keywords buy and sell online businesses, online marketplace, websites for sale, apps for sale, domains for sale, bu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Website MarketplaceContact for pricing
- App MarketplaceContact for pricing
- Domain MarketplaceContact for pricing
Competitors it names
Audience it targets
Entrepreneurs, Investors, Business Owners · 25-54 · Global
Company type
Private · actively hiring
flippa.com Organic Keywords
Google lists flippa.com for about 7,851 keywords, which together bring an estimated 55,000 organic visits a month.
Ranking keywords
7.9K
Found in Google for this domain
Visits they bring
55.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
flippa.com SEO Audit
The latest technical audit of flippa.com scored 75 out of 100 overall. Performance is its weakest area at 70, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Page Load Speed
- MediumImprove Accessibility Features
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
flippa.com Competitors and Alternatives
Flippa's company profile names empireflippers.com, microacquire.com and websitebroker.com as competitors. Its own llms.txt adds bizbuysell.com and businessesforsale.com. Outside its market, the domains ranked closest to it in our worldwide ranking are focustaiwan.tw, dropcatch.ai, sho.com and udag.net.
flippa.com Company Profile
Flippa operates a marketplace dedicated to the buying and selling of online businesses, websites, applications, and domain names. People come to the site to list their digital properties for sale or to search through available options across different categories. Listings typically include information on performance metrics like visitor numbers and income sources, allowing potential buyers to evaluate what is being o…
Founded in 2010 (about 16 years ago), Flippa is based in Melbourne, Australia. Its workforce is listed as between 51 and 200 employees. It was founded by Mark Harbottle. Its profile files it under E-commerce, with further tags for Online Marketplaces, Technology and Business Model. Products on record for it: Website Marketplace, App Marketplace and Domain Marketplace. Reported revenue is $10M (2022), and total funding is listed at $12M. Its tagline reads: "Buy & Sell Online Businesses on the Flippa marketplace.".
- Sector
- E-commerce
- Headquarters
- Melbourne, Australia
- Founded
- 2010
- Employees
- 51-200
- Revenue
- $10M (2022)
- Funding
- $12M
- Founders
- Mark Harbottle
- Products
- Website Marketplace, App Marketplace, Domain Marketplace
flippa.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
flippa.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for flippa.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to flippa.com
Neighbours of #32,757 in our worldwide ranking — each with its own report.
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