Last updated: August 2026
Global rank: Worldwide · 2026-08
#13,362
AI visibility: Grade A+
95
SEO health: Latest audit
66
Visits
2.1M
per month, estimated
Keywords
47.3K
ranking in Google
Organic share
100%
2.1M organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of dyson.com
dyson.com Web Traffic Statistics
Key findings
- Dyson (Consumer Electronics) is ranked #13,362 worldwide in our August 2026 domain ranking, inside the top 100,000, up 95 places from #13,457 in July 2026.
- It is estimated to receive about 2.1 million visits a month from search, 100% of it organic, across 47,300 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 170 lines.
- Its last technical audit scored 66/100, with "Optimize Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #13,362 | ▲ 95 |
| July 2026 | #13,457 | ▼ 43 |
| June 2026 | #13,414 | — |
| May 2026 | #13,414 | ▲ 312 |
| April 2026 | #13,726 | ▼ 412 |
| March 2026 | #13,314 | ▼ 487 |
| February 2026 | #12,827 | — |
What this company does
Dyson started with a simple frustration—vacuum cleaners that lost suction over time. James Dyson tinkered in his workshop, building over 5,000 prototypes before launching the world's first bagless vacuum in 1993. Today, the company designs and manufactures high-performance home appliances that tackle everyday problems with groundbreaking technology. From cordless vacuums that detect invisible dust to air purifiers th…
Our read on the site
The overall SEO health of dyson.com is moderate, with strengths in accessibility and SEO scores but significant weaknesses in performance and best practices. Addressing identified content gaps, technical issues, and performance bottlenecks will enhance user experience and search visibility.
dyson.com Traffic and Visitor Engagement
dyson.com draws an estimated 2.1 million visits a month from search engines. Effectively all of it is organic — about 2.1 million visits from unpaid results. Paid search contributes only about 63 visits a month. Spread across 47,300 ranking keywords, that averages roughly 45 organic visits per keyword.
Monthly visits
2.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.1M
100% of all traffic
Paid visits
63
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dyson.com AI Visibility
On our AI visibility scale dyson.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
dyson.com LLMS.txt
The llms.txt on dyson.com runs to 170 lines (8,981 characters) across 12 sections, last generated in April 2026. It introduces the site as "Dyson". It tells AI engines the business works in Home Appliances, Consumer Electronics, Air Purification and Personal Care Technology. It describes 5 products, with prices such as Dyson V15 Detect at $749, Dyson Purifier Cool TP07 at $549 and Dyson Supersonic at $429. Services it lists include Product Registration, Demo Store Visits, Customer Support and Outlets & Refurbished. The audience it names is Urban households, pet owners, families, aged 25-55 (Global). Technologies it mentions include HTTPS, Responsive Design, Core Web Vitals (needs improvement), Robots.txt and Sitemap. The keywords it claims start with "Dyson vacuum cleaners", "Cordless vacuum cleaners", "Air purifiers" and "Hair dryers".
Status
Published
AI engines can read it
Lines
170
In the file
Size
9.0K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Dyson ## About Dyson is a British technology company famous for its innovative appliances that solve real-world problems with clever engineering. It all began when founder James Dyson got fed up with his vacuum cleaner clogging up and losing power. After years of prototyping, he created the bagless cyclone vacuum that changed the industry forever. Now, Dyson makes everything from stick vacuums that suck up pet hair like magic to hair tools that dry without frying your locks. Air purifiers quietly scrub pollutants from your living room, displaying live data on a sleek screen. They target families who want reliable, powerful gear without the hassle of cords or bags. Battery life lasts ages, and motors spin at insane speeds for top suction. Beauty products like the Airwrap use Coanda effect for effortless curls and blowouts. Fans that don't chop the air keep you cool in summer. The company pours cash into R&D, building wind tunnels and labs to test every idea. Global demo stores let you feel the difference firsthand. Sustainability creeps in with recycled plastics and efficient designs. Customer service shines through easy registration and support chats. From outlets for deals to commercial units for businesses, options abound. Patents protect their edge, ensuring copycats can't catch up. Expansion into wet cleaning and robotics hints at more to come. Households worldwide trust
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Dyson V15 Detect$749
- Dyson Purifier Cool TP07$549
- Dyson Supersonic$429
- Dyson Airwrap$599
- Dyson Gen5detect$949
Services it tells AI about
- Product RegistrationFree
- Demo Store VisitsFree
- Customer SupportFree
- Outlets & RefurbishedVaries
- Commercial SolutionsContact for pricing
Competitors it names
Audience it targets
Urban households, pet owners, families · 25-55 · Global
Company type
Private
dyson.com Organic Keywords
Google lists dyson.com for about 47,300 keywords, which together bring an estimated 2.1 million organic visits a month.
Ranking keywords
47.3K
Found in Google for this domain
Visits they bring
2.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dyson.com SEO Audit
The latest technical audit of dyson.com scored 66 out of 100 overall. Performance is its weakest area at 37, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Page Load Speed
- HighAdd Alt Text to Images
- MediumRevise Meta Descriptions
- MediumImprove Heading Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
dyson.com Competitors and Alternatives
Dyson's company profile names https://www.sharkclean.com, https://www.bissell.com, https://www.electrolux.com and https://www.roborock.com as competitors. Its own llms.txt adds https://www.vacuumcleaners.com and https://www.hoover.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jalbum.net, england.nhs.uk, bme.hu and antena3.com.
dyson.com Company Profile
Dyson started with a simple frustration—vacuum cleaners that lost suction over time. James Dyson tinkered in his workshop, building over 5,000 prototypes before launching the world's first bagless vacuum in 1993. Today, the company designs and manufactures high-performance home appliances that tackle everyday problems with groundbreaking technology. From cordless vacuums that detect invisible dust to air purifiers th…
Dyson was founded in 1991, about 35 years ago, and is headquartered in Malmesbury, United Kingdom. Its workforce is listed as more than 10,001 employees. It was founded by James Dyson. Its profile files it under Consumer Electronics, with further tags for Home Appliances, Clean Technology and Personal Care Devices. Products on record for it: Cordless Vacuum Cleaners, Air Purifiers, Hair Dryers & Stylers and Fans & Heaters. Reported revenue is $6.8B (2023 est.), and total funding is listed at Bootstrapped. Its tagline reads: "Engineering. Absolutely.".
- Sector
- Consumer Electronics
- Headquarters
- Malmesbury, United Kingdom
- Founded
- 1991
- Employees
- 10,001+
- Revenue
- $6.8B (2023 est.)
- Funding
- Bootstrapped
- Founders
- James Dyson
- Products
- Cordless Vacuum Cleaners, Air Purifiers, Hair Dryers & Stylers, Fans & Heaters
dyson.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dyson.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dyson.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dyson.com
Neighbours of #13,362 in our worldwide ranking — each with its own report.
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