Last updated: September 2026
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dir.bg Web Traffic Statistics
Key findings
- Dir (Media) is ranked #27,604 worldwide in our September 2026 domain ranking, inside the top 100,000, up 169 places from #27,773 in August 2026.
- It is estimated to receive about 6,853 visits a month from search, 100% of it organic, across 483 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 74/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #27,604 | ▲ 169 |
| August 2026 | #27,773 | ▼ 174 |
| July 2026 | #27,599 | ▼ 661 |
| June 2026 | #26,938 | — |
| May 2026 | #26,938 | ▼ 859 |
| April 2026 | #26,079 | ▼ 967 |
| March 2026 | #25,112 | ▲ 1,486 |
| February 2026 | #26,598 | — |
What this company does
Dir.bg operates as Bulgaria's established online portal, gathering and presenting news from across the country and beyond. Its coverage spans everyday social concerns, political shifts, business and economic movements, sports outcomes, technology changes, cultural activities, and entertainment developments. Along with regular reporting, the site includes pieces that examine events in more detail, conversations with p…
Our read on the site
Significant improvements needed. 1 high-priority issue.
dir.bg Traffic and Visitor Engagement
dir.bg draws an estimated 6,853 visits a month from search engines. Effectively all of it is organic — about 6,853 visits from unpaid results. Spread across 483 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
6.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
6.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dir.bg AI Visibility
On our AI visibility scale dir.bg earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
dir.bg LLMS.txt
The llms.txt on dir.bg runs to 137 lines (6,245 characters) across 12 sections, last generated in March 2026. It introduces the site as "Dir.bg - Leading Bulgarian News Portal". It tells AI engines the business works in Media, News and Online Publishing. It describes 3 products, with prices such as News Portal at Free, Online Articles at Free and Interviews and Commentary at Free. Services it lists include Advertising Solutions, Content Syndication and Event Coverage. The audience it names is General Public, Professionals, Students, News Enthusiasts, aged 18-54 (Bulgaria, Europe, Global). Technologies it mentions include HTML5, CSS3, JavaScript, PHP and MySQL. The keywords it claims start with "Bulgarian news", "latest news Bulgaria", "world news" and "politics Bulgaria".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 13, 2026
What the file says
# Dir.bg - Leading Bulgarian News Portal ## About Dir.bg is a prominent Bulgarian internet portal delivering the latest news from Bulgaria and across the globe. It covers diverse topics such as politics, economics, sports, technology, culture, and arts, offering in-depth analyses, interviews, and commentary. The platform serves as a trusted source of information, aiming to keep its audience informed and engaged with current events. With a strong online presence, Dir.bg caters to a wide demographic seeking reliable news content. **Areas of Work:** Media, News, Online Publishing ## Things to Remember - **Website:** https://dir.bg - **Address:** Sofia, Bulgaria - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/Sofia - **Currency:** BGN - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **News Portal** (Free): A comprehensive online platform providing up-to-date news articles and reports on various topics including politics, sports, and culture. - **Online Articles** (Free): In-depth articles covering current events, analyses, and opinion pieces from expert contributors. - **Interviews and Commentary** (Free): Exclusive interviews with key figures and expert commentary on trending issues and events. ## Services - **Advertising Solutions** (C
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- News PortalFree
- Online ArticlesFree
- Interviews and CommentaryFree
Services it tells AI about
- Advertising SolutionsContact for quote
- Content SyndicationContact for quote
- Event CoverageContact for quote
Competitors it names
Audience it targets
General Public, Professionals, Students, News Enthusiasts · 18-54 · Bulgaria, Europe, Global
Company type
Private · actively hiring
dir.bg Organic Keywords
Google lists dir.bg for about 483 keywords, which together bring an estimated 6,853 organic visits a month.
Ranking keywords
483
Found in Google for this domain
Visits they bring
6.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dir.bg SEO Audit
The latest technical audit of dir.bg scored 74 out of 100 overall. Performance is its weakest area at 62, while SEO scores highest at 85. The audit makes 13 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate and Submit Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS Files
9 more recommendations, with the exact changes and the pages they apply to, are in the full report.
dir.bg Competitors and Alternatives
Dir's company profile names novinite.com, dnevnik.bg and bta.bg as competitors. Its own llms.txt adds 24chasa.bg and standartnews.com. Outside its market, the domains ranked closest to it in our worldwide ranking are wheniwork-production.com, iberdrola.com, safevisit.online and publicisgroupe.com.
dir.bg Company Profile
Dir.bg operates as Bulgaria's established online portal, gathering and presenting news from across the country and beyond. Its coverage spans everyday social concerns, political shifts, business and economic movements, sports outcomes, technology changes, cultural activities, and entertainment developments. Along with regular reporting, the site includes pieces that examine events in more detail, conversations with p…
Dir was founded in 2000, about 26 years ago, and is headquartered in Sofia, Bulgaria. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for News, Technology and Online Publishing. Products on record for it: News Portal, Online Articles and Interviews and Commentary. Its tagline reads: "Последните новини от България и света".
- Sector
- Media
- Headquarters
- Sofia, Bulgaria
- Founded
- 2000
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- News Portal, Online Articles, Interviews and Commentary
dir.bg Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dir.bg Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dir.bg yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dir.bg
Neighbours of #27,604 in our worldwide ranking — each with its own report.
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