Last updated: August 2026
Global rank: Worldwide · 2026-08
#33,901
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
49.5K
per month, estimated
Keywords
12.8K
ranking in Google
Organic share
100%
49.5K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of confused.com
confused.com Web Traffic Statistics
Key findings
- Confused.com (FinTech, Finance & Insurance) is ranked #33,901 worldwide in our August 2026 domain ranking, inside the top 100,000, up 1,011 places from #34,912 in July 2026.
- It is estimated to receive about 49,500 visits a month from search, 100% of it organic, across 12,800 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 131 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #33,901 | ▲ 1,011 |
| July 2026 | #34,912 | ▲ 317 |
| June 2026 | #35,229 | — |
| May 2026 | #35,229 | ▼ 1,776 |
| April 2026 | #33,453 | ▲ 1,427 |
| March 2026 | #34,880 | ▲ 3,081 |
| February 2026 | #37,961 | — |
What this company does
Confused.com started out as a straightforward way for people to compare car insurance without the usual runaround. Over the years it grew into a full price comparison service covering home, van, bike and travel policies too. The team focuses on clear information and quick quotes so customers can see real differences in price and cover. They work with a wide range of insurers and aim to show options that actually matc…
confused.com Traffic and Visitor Engagement
confused.com draws an estimated 49,500 visits a month from search engines. Effectively all of it is organic — about 49,500 visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 12,800 ranking keywords, that averages roughly 3.9 organic visits per keyword.
Monthly visits
49.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
49.5K
100% of all traffic
Paid visits
4
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
confused.com AI Visibility
On our AI visibility scale confused.com earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
confused.com LLMS.txt
The llms.txt on confused.com runs to 131 lines (7,510 characters) across 12 sections, last generated in June 2026. It introduces the site as "Confused.com". It tells AI engines the business works in Insurance Comparison, Price Comparison and Financial Services. It describes 3 products, with prices such as Car Insurance Comparison at Free to use, Home Insurance Comparison at Free to use and Van Insurance Comparison at Free to use. Services it lists include Quote Comparison Tool, Renewal Reminders and Insurance Guides. Technologies it mentions include responsive web design, quote engine and SSL encryption. The keywords it claims start with "car insurance", "home insurance", "compare quotes" and "van insurance".
Status
Published
AI engines can read it
Lines
131
In the file
Size
7.5K
Characters
Sections
12
Updated Jun 9, 2026
What the file says
# Confused.com ## About Confused.com started out as a straightforward way for people to compare car insurance without the usual runaround. Over the years it grew into a full price comparison service covering home, van, bike and travel policies too. The team focuses on clear information and quick quotes so customers can see real differences in price and cover. They work with a wide range of insurers and aim to show options that actually match what people need rather than pushing the most expensive deals. Most users come from the UK and tend to be everyday drivers and homeowners looking to cut costs without losing protection. The site keeps things practical with tools that let you tweak excess levels or add-ons and see the price change straight away. Customer support is handled by real people who know the policies inside out instead of endless chatbots. Revenue comes mainly from commission when someone buys through one of their partner insurers. The company stays independent so it can show a broad range of quotes rather than favouring one provider. Growth has come from steady word of mouth and repeat users who come back each renewal season. They also run guides and articles that explain insurance jargon in plain English. Partnerships with comparison engines and affiliate sites help bring in new visitors. The platform updates prices daily so the numbers stay current. Mobile traff
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Car Insurance ComparisonFree to use
- Home Insurance ComparisonFree to use
- Van Insurance ComparisonFree to use
Services it tells AI about
- Quote Comparison ToolFree
- Renewal RemindersFree
- Insurance GuidesFree
Competitors it names
Company type
Private
confused.com Organic Keywords
Google lists confused.com for about 12,800 keywords, which together bring an estimated 49,500 organic visits a month.
Ranking keywords
12.8K
Found in Google for this domain
Visits they bring
49.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
confused.com Competitors and Alternatives
Confused.com's company profile names comparethemarket.com, moneysupermarket.com, gocompare.com and uSwitch.com as competitors. Its own llms.txt adds quotezone.co.uk and insurance2go.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are exa.ai, on-running.com, bismanonline.com and lancasteronline.com.
confused.com Company Profile
Confused.com started out as a straightforward way for people to compare car insurance without the usual runaround. Over the years it grew into a full price comparison service covering home, van, bike and travel policies too. The team focuses on clear information and quick quotes so customers can see real differences in price and cover. They work with a wide range of insurers and aim to show options that actually matc…
Confused.com was founded in 2002, about 24 years ago, and is headquartered in Cardiff, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Insurance Comparison, Price Comparison and Financial Services. Total funding on record is Bootstrapped. Its tagline reads: "Making insurance simple so you can get on with life".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Cardiff, United Kingdom
- Founded
- 2002
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
confused.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
confused.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for confused.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
confused.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to confused.com
Neighbours of #33,901 in our worldwide ranking — each with its own report.
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