Last updated: August 2026
Global rank: Worldwide · 2026-08
#4,547
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
23.1M
per month, estimated
Keywords
1.0M
ranking in Google
Organic share
99%
22.8M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of cargurus.com
cargurus.com Web Traffic Statistics
Key findings
- CarGurus (Automotive) is ranked #4,547 worldwide in our August 2026 domain ranking, inside the top 10,000, up 103 places from #4,650 in July 2026.
- It is estimated to receive about 23.1 million visits a month from search, 99% of it organic, across 1.0 million ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 137 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #4,547 | ▲ 103 |
| July 2026 | #4,650 | ▼ 261 |
| June 2026 | #4,389 | — |
| May 2026 | #4,389 | ▼ 2,232 |
| April 2026 | #2,157 | ▲ 197 |
| March 2026 | #2,354 | ▲ 2,520 |
| February 2026 | #4,874 | — |
What this company does
CarGurus provides an online marketplace for automobiles, allowing users to browse extensive inventories of new and used vehicles from dealers across the country. The platform includes search filters, price analysis tools, and detailed vehicle reports that help shoppers understand fair market values and potential savings on specific models. By pulling together listings from multiple sources, it simplifies the process…
cargurus.com Traffic and Visitor Engagement
Search engines send cargurus.com an estimated 23.1 million visits a month. 99% of it is organic, so it leans very little on paid search. Spread across 1.0 million ranking keywords, that averages roughly 23 organic visits per keyword.
Monthly visits
23.1M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
22.8M
99% of all traffic
Paid visits
249.0K
1.08% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
cargurus.com AI Visibility
cargurus.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
cargurus.com LLMS.txt
The llms.txt on cargurus.com runs to 137 lines (6,205 characters) across 12 sections, last generated in March 2026. It introduces the site as "CarGurus - Find and Buy Cars Online". It tells AI engines the business works in Automotive, E-commerce and Technology. It describes 3 products, with prices such as Car Buying Platform at Free for basic use; Contact for premium features and Vehicle Listings at Free for users; Contact for dealer pricing. Services it lists include Dealer Advertising Solutions and Vehicle Valuation Tools. The audience it names is Car Buyers, Car Sellers, Dealerships, General Consumers, aged 25-54 (North America). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Redis. The keywords it claims start with "buy used cars", "new car listings", "car price comparison" and "sell my car". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 7, 2026
What the file says
# CarGurus - Find and Buy Cars Online ## About CarGurus is a leading online automotive marketplace that connects buyers and sellers of new and used cars. The platform provides a vast database of vehicle listings, enabling users to compare prices, read reviews, and make informed decisions. With a strong emphasis on transparency, CarGurus helps millions of customers across the United States find the right vehicle at the best price. Founded in 2006, it has become a trusted name in the automotive e-commerce space. **Areas of Work:** Automotive, E-commerce, Technology ## Things to Remember - **Website:** https://cargurus.com - **Address:** 1000 Technology Square, Cambridge, MA 02139, United States - **Contact:** [email protected] - **Phone:** +1-617-354-0068 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **Car Buying Platform** (Free for basic use; Contact for premium features): A comprehensive platform for searching and comparing new and used car listings with detailed pricing and reviews. - **Car Selling Tools** (Contact for pricing): Tools for private sellers and dealerships to list vehicles, manage inquiries, and connect with potential buyers. - **Vehicle Listings** (Free for users; Contact for dealer pr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Car Buying PlatformFree for basic use; Contact for premium features
- Car Selling ToolsContact for pricing
- Vehicle ListingsFree for users; Contact for dealer pricing
Services it tells AI about
- Dealer Advertising SolutionsContact for quote
- Vehicle Valuation ToolsFree for basic use; Contact for advanced features
Competitors it names
Audience it targets
Car Buyers, Car Sellers, Dealerships, General Consumers · 25-54 · North America
Company type
Public · actively hiring
cargurus.com Organic Keywords
Google lists cargurus.com for about 1.0 million keywords, which together bring an estimated 22.8 million organic visits a month.
Ranking keywords
1.0M
Found in Google for this domain
Visits they bring
22.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
cargurus.com Competitors and Alternatives
CarGurus's company profile names autotrader.com, cars.com and truecar.com as competitors. Its own llms.txt adds edmunds.com and kbb.com. Outside its market, the domains ranked closest to it in our worldwide ranking are trs-dns.net, config-security.com, tplinkra.com and uu.nl.
cargurus.com Company Profile
CarGurus provides an online marketplace for automobiles, allowing users to browse extensive inventories of new and used vehicles from dealers across the country. The platform includes search filters, price analysis tools, and detailed vehicle reports that help shoppers understand fair market values and potential savings on specific models. By pulling together listings from multiple sources, it simplifies the process…
Founded in 2006 (about 20 years ago), CarGurus is based in Cambridge, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Langley Steinert. Its profile files it under Automotive, with further tags for E-commerce, Technology and Marketplace. Products on record for it: Car Buying Platform, Car Selling Tools and Vehicle Listings. Reported revenue is $500M (2022), and total funding is listed at $150M. Its tagline reads: "The best place to buy and sell cars online.".
- Sector
- Automotive
- Headquarters
- Cambridge, United States
- Founded
- 2006
- Employees
- 501-1000
- Revenue
- $500M (2022)
- Funding
- $150M
- Founders
- Langley Steinert
- Products
- Car Buying Platform, Car Selling Tools, Vehicle Listings
cargurus.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
cargurus.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for cargurus.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
cargurus.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
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Neighbours of #4,547 in our worldwide ranking — each with its own report.
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