Last updated: September 2026

Sep 2026

capterra.com — September 2026 traffic, keywords & AI visibility

CapterraSoftware Marketplace

Global rank: Worldwide · 2026-09

#5,895

AI visibility: Grade A+

92

SEO health: Latest audit

83

Visits

1.3M

per month, estimated

Keywords

154.1K

ranking in Google

Organic share

100%

1.3M organic visits

LLMS.txt

Published

137 lines AI engines can read

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capterra.com Web Traffic Statistics

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Key findings

  • Capterra (Software Marketplace) is ranked #5,895 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
  • It is estimated to receive about 1.3 million visits a month from search, 100% of it organic, across 154,100 ranking keywords.
  • Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 137 lines.
  • Its last technical audit scored 83/100, with "Optimize Title Tags" the highest-priority fix.
capterra.com global rank history
MonthRankMove
September 2026#5,895—
August 2026#5,895▲ 716
July 2026#6,611▼ 625
June 2026#5,986—
May 2026#5,986▼ 153
April 2026#5,833▼ 198
March 2026#5,635▲ 155
February 2026#5,790—

What this company does

Capterra provides a platform designed to assist companies in identifying suitable software for their operations. It functions as a comprehensive directory that lists applications in numerous categories, complete with descriptions, user-submitted ratings, and breakdowns of costs and capabilities. Visitors can search for tools that match their requirements and examine feedback left by others who have implemented simila…

Our read on the site

Capterra.com demonstrates a strong overall SEO health with a solid performance score of 77/100 and an impressive accessibility score of 92/100. However, there are opportunities for improvement in best practices and on-page SEO elements, particularly in addressing missing alt attributes and optimizing title tags.

Software MarketplaceTechnologySaaSB2BSoftware DiscoveryUser Reviews

capterra.com Traffic and Visitor Engagement

See traffic details

Search engines send capterra.com an estimated 1.3 million visits a month. Effectively all of it is organic — about 1.3 million visits from unpaid results. Paid search contributes only about 99 visits a month. Spread across 154,100 ranking keywords, that averages roughly 8.6 organic visits per keyword.

Monthly visits

1.3M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.3M

100% of all traffic

Paid visits

99

0.01% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

capterra.com AI Visibility

Run a free AI scan

capterra.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).

92out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health18/20

92/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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  • → Complete your company profile so AI answers about you stay accurate.

capterra.com LLMS.txt

Open the generator

The llms.txt on capterra.com runs to 137 lines (5,896 characters) across 12 sections, last generated in March 2026. It introduces the site as "Capterra - Software Solutions Marketplace". It tells AI engines the business works in Software Marketplace, Technology and SaaS. It describes 3 products, with prices such as Software Discovery Platform at Free to use, User Reviews Database at Free to access and Comparison Tools at Free to use. Services it lists include Vendor Listing Service and Lead Generation for Vendors. The audience it names is Professionals, Business Owners, IT Managers, Decision Makers, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and MongoDB. The keywords it claims start with "software marketplace", "software reviews", "software comparison" and "business software".

Status

Published

AI engines can read it

Lines

137

In the file

Size

5.9K

Characters

Sections

12

Updated Mar 8, 2026

What the file says

# Capterra - Software Solutions Marketplace

## About
Capterra is a leading online marketplace that connects businesses with software solutions. By offering user reviews, comparisons, and detailed insights, Capterra helps organizations make informed decisions about software purchases. Serving a diverse range of industries, the platform simplifies the software selection process and enhances customer experience. Founded in 2012, Capterra has become a trusted resource for millions of users worldwide.

**Areas of Work:** Software Marketplace, Technology, SaaS

## Things to Remember
- **Website:** https://capterra.com
- **Address:** Arlington, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 200 employees
- **Revenue:** $25M
- **Hiring Status:** Yes, actively hiring

## Products
- **Software Discovery Platform** (Free to use): A comprehensive platform to discover software solutions tailored to business needs across various industries.
- **User Reviews Database** (Free to access): Access to a vast database of user-generated reviews to evaluate software performance and reliability.
- **Comparison Tools** (Free to use): Tools to compare features, pricing, and reviews of multiple software solutions side by side.

## Services
- **Vendor 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Software MarketplaceTechnologySaaS

Keywords it claims

software marketplacesoftware reviewssoftware comparisonbusiness softwareSaaS solutionssoftware discoveryB2B softwaretechnology solutionssoftware selectionuser reviews

Technologies

ReactNode.jsAWSPostgreSQLMongoDB

Products it tells AI about

  • Software Discovery PlatformFree to use
  • User Reviews DatabaseFree to access
  • Comparison ToolsFree to use

Services it tells AI about

  • Vendor Listing ServiceContact for quote
  • Lead Generation for VendorsContact for quote

Competitors it names

softwareadvice.comgetapp.comg2.comtrustpilot.comsourceforge.net

Audience it targets

Professionals, Business Owners, IT Managers, Decision Makers · 25-54 · Global

Company type

Private · actively hiring

capterra.com Organic Keywords

See all keywords

Google lists capterra.com for about 154,100 keywords, which together bring an estimated 1.3 million organic visits a month.

Ranking keywords

154.1K

Found in Google for this domain

Visits they bring

1.3M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Software MarketplaceTechnologySaaSB2BSoftware DiscoveryUser ReviewsComparison Tools

capterra.com SEO Audit

Open full SEO report

The latest technical audit of capterra.com scored 83 out of 100 overall. Performance is its weakest area at 77, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

83

Overall

92

SEO

Excellent

77

Performance

92

Accessibility

Excellent

Fix these first

  • CriticalOptimize Title Tags
  • HighAdd Alt Text to Images
  • HighImprove Page Load Speed
  • CriticalEnhance Mobile Responsiveness

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

capterra.com Competitors and Alternatives

Compare competitors

Capterra's company profile names softwareadvice.com, getapp.com and g2.com as competitors. Its own llms.txt adds trustpilot.com and sourceforge.net. Outside its market, the domains ranked closest to it in our worldwide ranking are jiosaavn.com, vidio.com, uni-bonn.de and idc.com.

softwareadvice.com
getapp.com
g2.com
trustpilot.com
sourceforge.net

capterra.com Company Profile

View full profile

Capterra provides a platform designed to assist companies in identifying suitable software for their operations. It functions as a comprehensive directory that lists applications in numerous categories, complete with descriptions, user-submitted ratings, and breakdowns of costs and capabilities. Visitors can search for tools that match their requirements and examine feedback left by others who have implemented simila…

Founded in 2012 (about 14 years ago), Capterra is based in Arlington, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Software Marketplace, with further tags for Technology, SaaS and B2B. Products on record for it: Software Discovery, User Reviews and Comparison Tools. Reported revenue is $25M (2022), and total funding is listed at $50M. Its tagline reads: "Find the right software for your business.".

Software MarketplaceTechnologySaaSB2B
Sector
Software Marketplace
Headquarters
Arlington, United States
Founded
2012
Employees
201-500
Revenue
$25M (2022)
Funding
$50M
Products
Software Discovery, User Reviews, Comparison Tools

capterra.com Traffic by Country

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Top customer markets

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