cal.com — September 2026 traffic, keywords & AI visibility

Search engines send cal.com an estimated 202,300 visits a month. Effectively all of it is organic — about 202,300 visits from unpaid results. Spread across 5,326 ranking keywords, that averages roughly 38 organic visits per keyword.

cal.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on cal.com runs to 132 lines (6,529 characters) across 12 sections, last generated in May 2026. It introduces the site as "Cal.com". It tells AI engines the business works in Software & Internet, Scheduling Software and Appointment Booking. It describes 3 products, with prices such as Cal.com Core at Free / $12/user/mo hosted and Cal.com API at Free tier available. Services it lists include Managed Hosting and Custom Development. Technologies it mentions include Next.js, Prisma and PostgreSQL. The keywords it claims start with "scheduling", "booking", "calendar" and "open source".

# Cal.com

## About
Cal.com began as a simple idea to build a free Calendly alternative that anyone could run themselves. The team focused on making calendar booking feel natural instead of forcing users through clunky paid platforms. Over time it grew into full scheduling infrastructure used by both small teams and larger organizations. People set up event types once and then share a clean link that handles availability automatically. Time zone headaches disappear because the system adjusts on its own. Reminders go out without extra setup and cancellations update calendars in real time. The open source nature means developers can tweak anything they need. Companies avoid vendor lock-in and keep their data under their control. Integrations with Google Calendar, Outlook and many CRMs arrived early and keep expanding. Support comes from an active community plus paid options for those who want managed hosting. Freelancers like the clean interface that makes them look professional without monthly fees. Sales teams use it to book discovery calls without email ping pong. Product teams embed booking pages inside their own apps. Education groups schedule office hours or tutoring sessions with zero friction. The codebase stays transparent so security researchers can review it anytime. Pricing stays flexible with a generous free tier and optional hosted plans. Growth happened mostly thro

Google lists cal.com for about 5,326 keywords, which together bring an estimated 202,300 organic visits a month.

The latest technical audit of cal.com scored 85 out of 100 overall. Performance is its weakest area at 74, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Cal.com's company profile names calendly.com, savvycal.com, youcanbook.me and acuityscheduling.com as competitors. Its own llms.txt adds simplybook.me and setmore.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tube8.com, seznamzpravy.cz, thepaper.cn and courtlistener.com.

calendly.com

savvycal.com

youcanbook.me

acuityscheduling.com

simplybook.me

setmore.com