Last updated: September 2026
Global rank: Worldwide · 2026-09
#5,145
AI visibility: Grade D
56
SEO health: Not audited
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Visits
931.1K
per month, estimated
Keywords
97.6K
ranking in Google
Organic share
100%
931.1K organic visits
LLMS.txt
Published
146 lines AI engines can read
You're seeing the free preview of bricklink.com
bricklink.com Web Traffic Statistics
Key findings
- BrickLink (Retail, E-commerce & Consumer Goods) is ranked #5,145 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 931,100 visits a month from search, 100% of it organic, across 97,600 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 146 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #5,145 | — |
| August 2026 | #5,145 | ▲ 278 |
| July 2026 | #5,423 | ▼ 54 |
| June 2026 | #5,369 | — |
| May 2026 | #5,369 | ▼ 346 |
| April 2026 | #5,023 | ▼ 137 |
| March 2026 | #4,886 | ▲ 238 |
| February 2026 | #5,124 | — |
What this company does
BrickLink started as a simple idea to help LEGO collectors find the exact pieces they needed without hunting through stores. Over the years it grew into the biggest dedicated platform for secondhand and new LEGO parts. Sellers list everything from single bricks to complete retired sets, and buyers can search by part number, color, or set. The site handles inventory tracking for thousands of shops so users see real st…
bricklink.com Traffic and Visitor Engagement
bricklink.com draws an estimated 931,100 visits a month from search engines. Effectively all of it is organic — about 931,100 visits from unpaid results. Spread across 97,600 ranking keywords, that averages roughly 9.5 organic visits per keyword.
Monthly visits
931.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
931.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
bricklink.com AI Visibility
On our AI visibility scale bricklink.com earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
bricklink.com LLMS.txt
The llms.txt on bricklink.com runs to 146 lines (6,139 characters) across 12 sections, last generated in August 2026. It introduces the site as "BrickLink". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Media, Entertainment & Gaming; and E-commerce. It describes 4 products, with prices such as Wanted Lists at Free. Services it lists include Seller Tools, Catalog API and Community Forums. Technologies it mentions include Web marketplace, Inventory database and API access. The keywords it claims start with "LEGO", "bricks", "minifigs" and "marketplace".
Status
Published
AI engines can read it
Lines
146
In the file
Size
6.1K
Characters
Sections
12
Updated Aug 31, 2026
What the file says
# BrickLink ## About BrickLink started as a simple idea to help LEGO collectors find the exact pieces they needed without hunting through stores. Over the years it grew into the biggest dedicated platform for secondhand and new LEGO parts. Sellers list everything from single bricks to complete retired sets, and buyers can search by part number, color, or set. The site handles inventory tracking for thousands of shops so users see real stock levels before they order. Payment processing and order management tools keep transactions smooth between strangers across the globe. LEGO itself bought the platform in 2019, which brought more official support and integration with their systems. Collectors rely on it because many rare elements never appear on regular retail sites. Teachers and builders use it to source bulk parts for classroom projects or custom builds. The community forums and wanted lists help people track down hard-to-find items over time. BrickLink also runs its own API so third-party tools can pull catalog data and automate restocking. **Areas of Work:** Retail, E-commerce & Consumer Goods, Media, Entertainment & Gaming, E-commerce ## Things to Remember - **Website:** https://bricklink.com - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** - **Company Type:** Private - **Employees:** 51-200 - **Revenue:** Not Disclosed - **H
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- LEGO Parts MarketplaceVaries by seller
- Minifigure ListingsVaries by seller
- Complete Set SalesVaries by seller
- Wanted ListsFree
Services it tells AI about
- Seller ToolsFree to use
- Catalog APIFree tier available
- Community ForumsFree
Competitors it names
Company type
Private
bricklink.com Organic Keywords
Google lists bricklink.com for about 97,600 keywords, which together bring an estimated 931,100 organic visits a month.
Ranking keywords
97.6K
Found in Google for this domain
Visits they bring
931.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
bricklink.com Competitors and Alternatives
BrickLink's company profile names brickowl.com, rebrickable.com, brickset.com and lego.com as competitors. Its own llms.txt adds ebay.com and amazon.com. Outside its market, the domains ranked closest to it in our worldwide ranking are stripecdn.com, uw.edu, pixai.art and detailroi.com.
bricklink.com Company Profile
BrickLink started as a simple idea to help LEGO collectors find the exact pieces they needed without hunting through stores. Over the years it grew into the biggest dedicated platform for secondhand and new LEGO parts. Sellers list everything from single bricks to complete retired sets, and buyers can search by part number, color, or set. The site handles inventory tracking for thousands of shops so users see real st…
BrickLink was founded in 2000, about 26 years ago. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Media, Entertainment & Gaming; E-commerce; and Collectibles. Its tagline reads: "The online marketplace where LEGO fans buy, sell, and trade bricks, sets, and minifigs".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2000
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
bricklink.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
bricklink.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for bricklink.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
bricklink.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to bricklink.com
Neighbours of #5,145 in our worldwide ranking — each with its own report.
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