ancestry.com — September 2026 traffic, keywords & AI visibility

ancestry.com draws an estimated 4.5 million visits a month from search engines. Effectively all of it is organic — about 4.5 million visits from unpaid results. Paid search contributes only about 162 visits a month. Spread across 393,800 ranking keywords, that averages roughly 11 organic visits per keyword.

On our AI visibility scale ancestry.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on ancestry.com runs to 136 lines (6,112 characters) across 12 sections, last generated in February 2026. It introduces the site as "Ancestry - Discover Your Family History". It tells AI engines the business works in Genealogy, DNA Testing and Family History. It describes 3 products, with prices such as AncestryDNA at $99 one-time or Contact for pricing, Family Tree Builder at Subscription starting at $24.99/month and Historical Records Access at Subscription starting at $19.99/month. Services it lists include Genealogy Research Support and DNA Results Interpretation. The audience it names is Individuals, Families, Researchers, History Enthusiasts, aged 25-65 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and MongoDB. The keywords it claims start with "family history", "genealogy", "family tree" and "ancestors".

# Ancestry - Discover Your Family History

## About
Ancestry is a leading online platform that enables individuals to uncover their family history and build detailed family trees. With access to an extensive database of genealogical records, historical documents, and AncestryDNA testing, the company helps users explore their heritage and connect with relatives worldwide. Serving millions of users globally, Ancestry provides powerful tools and insights to trace lineage and preserve family stories.

**Areas of Work:** Genealogy, DNA Testing, Family History

## Things to Remember
- **Website:** https://ancestry.com
- **Address:** 1300 W Traverse Parkway, Lehi, UT 84043, United States
- **Contact:** [email protected]
- **Phone:** +1-800-262-3787
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Denver
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 1500 employees
- **Revenue:** $1.1B
- **Hiring Status:** Yes, actively hiring

## Products
- **AncestryDNA** ($99 one-time or Contact for pricing): A DNA testing kit that provides detailed ethnicity estimates and helps users connect with relatives through genetic matching.
- **Family Tree Builder** (Subscription starting at $24.99/month): An online tool to create, manage, and share family trees with access to hints and historical records.
- **Historical Records Access** (Subscription starting at $19.99/month): Acc

Google lists ancestry.com for about 393,800 keywords, which together bring an estimated 4.5 million organic visits a month.

The latest technical audit of ancestry.com scored 93 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Ancestry's company profile names myheritage.com, 23andme.com and familysearch.org as competitors. Its own llms.txt adds findmypast.com and geni.com. Outside its market, the domains ranked closest to it in our worldwide ranking are xnxx.com, t-s1-msedge.net, zpath.net and nexusmods.com.

myheritage.com

23andme.com

familysearch.org

findmypast.com

geni.com