Last updated: August 2026
Global rank: Worldwide · 2026-08
#777
AI visibility: Grade A+
92
SEO health: Latest audit
90
Visits
4.8M
per month, estimated
Keywords
708.7K
ranking in Google
Organic share
98%
4.7M organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of airbnb.com
airbnb.com Web Traffic Statistics
Key findings
- Airbnb, Inc. (Travel & Hospitality) is ranked #777 worldwide in our August 2026 domain ranking, inside the top 1,000, down 9 places from #768 in July 2026.
- It is estimated to receive about 4.8 million visits a month from search, 98% of it organic, across 708,700 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 90/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #777 | ▼ 9 |
| July 2026 | #768 | ▲ 32 |
| June 2026 | #800 | — |
| May 2026 | #800 | ▲ 64 |
| April 2026 | #864 | ▼ 132 |
| March 2026 | #732 | ▲ 181 |
| February 2026 | #913 | — |
What this company does
Airbnb runs an online platform that connects people searching for places to stay with hosts who list homes, apartments, cabins, beach houses, and other properties. The site also includes a section for booking experiences run by locals, such as guided walks, cooking classes, or outdoor activities. Users can browse listings, read reviews from previous guests, and complete bookings directly through the website or app wi…
Our read on the site
Significant improvements needed.
airbnb.com Traffic and Visitor Engagement
Search engines send airbnb.com an estimated 4.8 million visits a month. 98% of it is organic, so it leans very little on paid search. Spread across 708,700 ranking keywords, that averages roughly 6.7 organic visits per keyword.
Monthly visits
4.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.7M
98% of all traffic
Paid visits
78.2K
1.63% of its search traffic
Organic vs paid
98%
2%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
airbnb.com AI Visibility
airbnb.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
airbnb.com LLMS.txt
The llms.txt on airbnb.com runs to 153 lines (6,999 characters) across 12 sections, last generated in February 2026. It introduces the site as "Airbnb - Vacation Rentals, Unique Homes & Experiences". It tells AI engines the business works in Travel & Hospitality, Technology and E-commerce. It describes 4 products, including Vacation Rentals, Airbnb Experiences and Airbnb Plus. Services it lists include Host Services, Co-Hosting Support and Airbnb for Work. The audience it names is Travelers, Families, Business Professionals, Adventure Seekers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, Ruby on Rails and PostgreSQL. The keywords it claims start with "vacation rentals", "unique homes", "beach houses" and "cabins". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
153
In the file
Size
7.0K
Characters
Sections
12
Updated Feb 24, 2026
What the file says
# Airbnb - Vacation Rentals, Unique Homes & Experiences ## About Airbnb, Inc. is a leading online marketplace that connects travelers with hosts offering unique accommodations and experiences worldwide. With over 8 million vacation rentals across more than 220 countries, Airbnb enables users to book everything from cozy cabins to luxurious beach houses. The company fosters community connections by providing a platform for memorable travel experiences, aiming to create a world where anyone can belong anywhere. **Areas of Work:** Travel & Hospitality, Technology, E-commerce ## Things to Remember - **Website:** https://airbnb.com - **Address:** 888 Brannan St, San Francisco, CA 94103, United States - **Contact:** [email protected] - **Phone:** +1-415-800-5959 - **Hours:** 24/7 Support - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 8000 employees - **Revenue:** $8.4B - **Hiring Status:** Yes, actively hiring ## Products - **Vacation Rentals** (Varies by listing): Access to over 8 million unique homes, apartments, and vacation rentals worldwide for short-term stays. - **Airbnb Experiences** (Varies by experience): Book unique local activities and tours hosted by locals, ranging from cooking classes to guided city tours. - **Airbnb Plus** (Varies by listing): A selection of homes verified for quality and design, offering excep
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Vacation RentalsVaries by listing
- Airbnb ExperiencesVaries by experience
- Airbnb PlusVaries by listing
- Airbnb LuxeVaries by listing
Services it tells AI about
- Host ServicesFree to list, service fee per booking
- Co-Hosting SupportVaries by agreement
- Airbnb for WorkVaries by booking
Competitors it names
Audience it targets
Travelers, Families, Business Professionals, Adventure Seekers · 18-54 · Global
Company type
Public · actively hiring
airbnb.com Organic Keywords
Google lists airbnb.com for about 708,700 keywords, which together bring an estimated 4.7 million organic visits a month.
Ranking keywords
708.7K
Found in Google for this domain
Visits they bring
4.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
airbnb.com SEO Audit
The latest technical audit of airbnb.com scored 90 out of 100 overall. Performance is its weakest area at 61, while accessibility scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Image Sizes
- HighLeverage Browser Caching
- HighMinify CSS and JavaScript
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
airbnb.com Competitors and Alternatives
Airbnb, Inc.'s company profile names vrbo.com, booking.com and expedia.com as competitors. Its own llms.txt adds homeaway.com and tripadvisor.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bild.de, ad-tech.ru, nikkei.com and allaboutcookies.org.
airbnb.com Company Profile
Airbnb runs an online platform that connects people searching for places to stay with hosts who list homes, apartments, cabins, beach houses, and other properties. The site also includes a section for booking experiences run by locals, such as guided walks, cooking classes, or outdoor activities. Users can browse listings, read reviews from previous guests, and complete bookings directly through the website or app wi…
Founded in 2008 (about 18 years ago), Airbnb, Inc. is based in San Francisco, United States. Its workforce is listed as more than 5,001 employees. Its founders are Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Its profile files it under Travel & Hospitality, with further tags for Technology, E-commerce and Marketplace. Products on record for it: Vacation Rentals, Experiences, Airbnb Plus and Airbnb Luxe. Reported revenue is $8.4B (2022), and total funding is listed at $6B. Its tagline reads: "Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide".
- Sector
- Travel & Hospitality
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Employees
- 5001+
- Revenue
- $8.4B (2022)
- Funding
- $6B
- Founders
- Brian Chesky, Joe Gebbia, Nathan Blecharczyk
- Products
- Vacation Rentals, Experiences, Airbnb Plus, Airbnb Luxe
airbnb.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
airbnb.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for airbnb.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to airbnb.com
Neighbours of #777 in our worldwide ranking — each with its own report.
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