Last updated: August 2026
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ace.de Web Traffic Statistics
Key findings
- ace (Retail) is ranked #207,850 worldwide in our August 2026 domain ranking, down 19,158 places from #188,692 in July 2026.
- It is estimated to receive about 92 visits a month from search, 100% of it organic, across 74 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 164 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #207,850 | ▼ 19,158 |
| July 2026 | #188,692 | ▲ 6,499 |
| June 2026 | #195,191 | — |
| May 2026 | #195,191 | ▲ 23,755 |
| April 2026 | #218,946 | ▲ 1,356 |
| March 2026 | #220,302 | ▲ 31,725 |
| February 2026 | #252,027 | — |
What this company does
ace stands as one of Germany's leading hardware retail chains, making home projects accessible to everyone from casual DIYers to serious renovators. With more than 400 stores spread across the country, ace provides an extensive range of quality tools, building supplies, paints, garden gear, and everyday household items at competitive prices. Customers love the hands-on advice from knowledgeable staff who help turn bi…
ace.de Traffic and Visitor Engagement
ace.de draws an estimated 92 visits a month from search engines. Effectively all of it is organic — about 92 visits from unpaid results. Spread across 74 ranking keywords, that averages roughly 1.2 organic visits per keyword.
Monthly visits
92
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
92
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ace.de AI Visibility
On our AI visibility scale ace.de earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
Not scanned yet
Not scanned yet
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
ace.de LLMS.txt
The llms.txt on ace.de runs to 164 lines (9,353 characters) across 12 sections, last generated in May 2026. It introduces the site as "ace". It tells AI engines the business works in Home Improvement, Hardware Retail, DIY Supplies, Gardening and Building Materials. It describes 5 products, with prices such as Cordless Drill Set at €79.99, Exterior House Paint at €29.99/L and Lawn Mower at €149. Services it lists include Key Cutting, Paint Mixing, Glass Cutting and Tool Rental. The audience it names is Homeowners, DIY hobbyists, gardeners, small contractors, aged 25-65 (Germany). Technologies it mentions include JavaScript, React, Google Analytics, Cloudflare and jQuery. The keywords it claims start with "Baumarkt", "Heimwerken", "Werkzeug" and "Farbe".
Status
Published
AI engines can read it
Lines
164
In the file
Size
9.4K
Characters
Sections
12
Updated May 4, 2026
What the file says
# ace ## About ace operates as a powerhouse in Germany's hardware retail scene, boasting over 400 physical stores where folks grab everything for home fixes and garden glow-ups. It's the spot for power drills that pack a punch, vibrant paints for walls, sturdy lumber for builds, and seeds for summer blooms—all under one roof with prices that don't sting. Staff aren't just sellers; they're project whisperers, guiding you through tile laying or fence building like old pals. The online store amps it up, shipping bulky items fast so you skip the truck rental. ace caters to weekend warriors sprucing up patios and pros stocking vans for jobs. Sustainability matters here, with recycled tools and low-VOC paints leading the charge. Stores buzz with workshops teaching kids to hammer safely or adults to wire lights. Loyalty perks keep shoppers coming back, trading points for free gloves or sandpaper. Amid Germany's renovation craze, ace thrives by stocking both classic and cutting-edge gear like battery-powered chainsaws. Customer service shines in reviews, praising helpful tips and hassle-free swaps. Expansion never stops, with new outlets popping in suburbs hungry for convenience. Seasonal hauls—think Christmas lights or BBQ setups—draw crowds yearly. ace bridges old-school service with modern e-com, winning over millennials and boomers alike. Their no-nonsense vibe cuts through retail
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Cordless Drill Set€79.99
- Exterior House Paint€29.99/L
- Lawn Mower€149
- Pressure Treated Timber€12.50/m
- Tool Storage Box€19.99
Services it tells AI about
- Key CuttingFrom €2
- Paint MixingIncluded with purchase
- Glass Cutting€1.50 per cut
- Tool RentalFrom €10/day
- Delivery Service€29 flat rate
Competitors it names
Audience it targets
Homeowners, DIY hobbyists, gardeners, small contractors · 25-65 · Germany
Company type
Private
ace.de Organic Keywords
Google lists ace.de for about 74 keywords, which together bring an estimated 92 organic visits a month.
Ranking keywords
74
Found in Google for this domain
Visits they bring
92
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ace.de Competitors and Alternatives
ace's company profile names obi.de, hornbach.de, bauhaus.info and toom.de as competitors. Its own llms.txt adds https://www.hagebau.de and https://www.globus-baumarkt.de. Outside its market, the domains ranked closest to it in our worldwide ranking are puntoblanco.co, rgstats.com, jspuzzles.com and server264.com.
ace.de Company Profile
ace stands as one of Germany's leading hardware retail chains, making home projects accessible to everyone from casual DIYers to serious renovators. With more than 400 stores spread across the country, ace provides an extensive range of quality tools, building supplies, paints, garden gear, and everyday household items at competitive prices. Customers love the hands-on advice from knowledgeable staff who help turn bi…
ace was founded in 2003, about 23 years ago, and is headquartered in Hamburg, Germany. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Retail, with further tags for Home Improvement, Hardware and DIY. Products on record for it: Power Tools, Paints & Coatings, Garden Equipment and Building Materials. Total funding on record is Bootstrapped. Its tagline reads: "Your go-to specialist for DIY, home improvement, garden, and household essentials".
- Sector
- Retail
- Headquarters
- Hamburg, Germany
- Founded
- 2003
- Employees
- 5,001-10,000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Power Tools, Paints & Coatings, Garden Equipment, Building Materials
ace.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ace.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ace.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
ace.de SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to ace.de
Neighbours of #207,850 in our worldwide ranking — each with its own report.
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