Last updated: September 2026
Global rank: Worldwide · 2026-09
#2,723
AI visibility: Grade A+
97
SEO health: Latest audit
70
Visits
8.5M
per month, estimated
Keywords
478.3K
ranking in Google
Organic share
100%
8.5M organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of aarp.org
aarp.org Web Traffic Statistics
Key findings
- AARP (Nonprofit) is ranked #2,723 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 8.5 million visits a month from search, 100% of it organic, across 478,300 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 70/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #2,723 | — |
| August 2026 | #2,723 | ▲ 291 |
| July 2026 | #3,014 | ▼ 179 |
| June 2026 | #2,835 | — |
| May 2026 | #2,835 | ▼ 62 |
| April 2026 | #2,773 | ▼ 217 |
| March 2026 | #2,556 | ▲ 265 |
| February 2026 | #2,821 | — |
What this company does
AARP functions as the country's biggest nonprofit and nonpartisan group that addresses the needs of people in their later years. On its site, visitors can find details about health maintenance, financial planning, and ways to stay active after leaving a career. It also links users to special rates on dental coverage, auto insurance, and vacation packages, making it easier to manage costs during retirement years. Beyo…
Our read on the site
Significant improvements needed. 1 critical issue.
aarp.org Traffic and Visitor Engagement
aarp.org draws an estimated 8.5 million visits a month from search engines. Effectively all of it is organic — about 8.5 million visits from unpaid results. Paid search contributes only about 55 visits a month. Spread across 478,300 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
8.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
8.5M
100% of all traffic
Paid visits
55
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aarp.org AI Visibility
On our AI visibility scale aarp.org earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
aarp.org LLMS.txt
The llms.txt on aarp.org runs to 150 lines (6,646 characters) across 12 sections, last generated in March 2026. It introduces the site as "AARP - Empowering Americans 50 and Older". It tells AI engines the business works in Nonprofit, Senior Services and Health & Wellness. It describes 4 products, with prices such as AARP Membership at $16/year, Financial Planning Tools at Free with membership and AARP Driver Safety Program at $19.95/course. Services it lists include Senior Advocacy, Community Engagement Programs and Health & Wellness Workshops. The audience it names is Seniors, Retirees, Older Adults, aged 50+ (United States). Technologies it mentions include HTML5, CSS3, JavaScript and CMS Platform. The keywords it claims start with "AARP", "senior services", "aging support" and "benefits for seniors". It gives the company type as Nonprofit and says it is hiring.
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# AARP - Empowering Americans 50 and Older ## About AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. The organization provides resources, advocacy, and support to help older adults navigate the complexities of aging. AARP offers a wide range of services including educational programs, health and wellness resources, and financial advice tailored to the needs of seniors. With over 38 million members, AARP is a trusted voice in senior advocacy. **Areas of Work:** Nonprofit, Senior Services, Health & Wellness ## Things to Remember - **Website:** https://aarp.org - **Address:** 601 E Street NW, Washington, DC 20049, United States - **Contact:** [email protected] - **Phone:** +1-888-687-2277 - **Hours:** Mon-Fri: 8AM-8PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Nonprofit - **Employees:** 2000 employees - **Revenue:** $1.6B - **Hiring Status:** Yes, actively hiring ## Products - **AARP Membership** ($16/year): Access to exclusive benefits, discounts, and resources for individuals aged 50 and older. - **Health Insurance Plans** (Contact for pricing): Tailored health insurance options for seniors, including supplemental plans and dental coverage. - **Financial Planning Tools** (Free with membership): Resources and calculators to help seniors plan for reti
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- AARP Membership$16/year
- Health Insurance PlansContact for pricing
- Financial Planning ToolsFree with membership
- AARP Driver Safety Program$19.95/course
Services it tells AI about
- Senior AdvocacyFree with membership
- Community Engagement ProgramsFree or nominal fee
- Health & Wellness WorkshopsFree with membership
Competitors it names
Audience it targets
Seniors, Retirees, Older Adults · 50+ · United States
Company type
Nonprofit · actively hiring
aarp.org Organic Keywords
Google lists aarp.org for about 478,300 keywords, which together bring an estimated 8.5 million organic visits a month.
Ranking keywords
478.3K
Found in Google for this domain
Visits they bring
8.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aarp.org SEO Audit
The latest technical audit of aarp.org scored 70 out of 100 overall. Performance is its weakest area at 29, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
- MediumLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aarp.org Competitors and Alternatives
AARP's company profile names www.seniorliving.org, www.ncoa.org and www.seniorsresource.com as competitors. Its own llms.txt adds senior.com, agewell.com and retirementliving.com. Outside its market, the domains ranked closest to it in our worldwide ranking are thomsonreuters.com, bkcdn.net, theglobeandmail.com and kochava.com.
aarp.org Company Profile
AARP functions as the country's biggest nonprofit and nonpartisan group that addresses the needs of people in their later years. On its site, visitors can find details about health maintenance, financial planning, and ways to stay active after leaving a career. It also links users to special rates on dental coverage, auto insurance, and vacation packages, making it easier to manage costs during retirement years. Beyo…
AARP was founded in 1958, about 68 years ago, and is headquartered in Washington, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Nonprofit, with further tags for Senior Services, Health & Wellness and Membership Organization. Products on record for it: Membership Services, Health and Wellness Programs and Financial Planning Resources. Reported revenue is $1.6B (2022). Its tagline reads: "Live Long. Live Well.".
- Sector
- Nonprofit
- Headquarters
- Washington, United States
- Founded
- 1958
- Employees
- 1001-5000
- Revenue
- $1.6B (2022)
- Funding
- Not Disclosed
- Products
- Membership Services, Health and Wellness Programs, Financial Planning Resources
aarp.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aarp.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aarp.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to aarp.org
Neighbours of #2,723 in our worldwide ranking — each with its own report.
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