Last updated: September 2026
Global rank: Worldwide · 2026-09
#300,099
AI visibility: Grade A+
94
SEO health: Latest audit
76
Visits
4.2K
per month, estimated
Keywords
1.2K
ranking in Google
Organic share
100%
4.2K organic visits
LLMS.txt
Published
169 lines AI engines can read
You're seeing the free preview of 66north.com
66north.com Company Profile
66°North crafts rugged, reliable clothing inspired by Iceland's brutal elements, starting with a tiny workshop back in the 1920s. They specialize in jackets, base layers, and gear that keeps adventurers dry and warm during blizzards or coastal hikes. What sets them apart is blending technical performance with a clean Nordic aesthetic—no flashy logos, just stuff that works and looks sharp. Their target crowd includes…
66°North was founded in 1926, about 100 years ago, and is headquartered in Akureyri, Iceland. Its workforce is listed as between 101 and 250 employees. Its profile files it under Outdoor Apparel, with further tags for Technical Clothing, Sustainable Fashion and Winter Gear. Products on record for it: Men's Waterproof Jackets, Women's Insulated Parkas, Technical Base Layers and Wool Sweaters. Total funding on record is Bootstrapped. Its tagline reads: "Icelandic outerwear built to battle the harshest weather".
- Sector
- Outdoor Apparel
- Headquarters
- Akureyri, Iceland
- Founded
- 1926
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Men's Waterproof Jackets, Women's Insulated Parkas, Technical Base Layers, Wool Sweaters
66north.com Web Traffic Statistics
Key findings
- 66°North (Outdoor Apparel) is ranked #300,099 worldwide in our September 2026 domain ranking, up 24,206 places from #324,305 in August 2026.
- It is estimated to receive about 4,213 visits a month from search, 100% of it organic, across 1,197 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 169 lines.
- Its last technical audit scored 76/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #300,099 | ▲ 24,206 |
| August 2026 | #324,305 | ▼ 79,084 |
| July 2026 | #245,221 | ▼ 144,004 |
| June 2026 | #101,217 | — |
| May 2026 | #101,217 | ▲ 204,220 |
| April 2026 | #305,437 | ▼ 15,566 |
| March 2026 | #289,871 | ▲ 9,744 |
| February 2026 | #299,615 | — |
What this company does
66°North crafts rugged, reliable clothing inspired by Iceland's brutal elements, starting with a tiny workshop back in the 1920s. They specialize in jackets, base layers, and gear that keeps adventurers dry and warm during blizzards or coastal hikes. What sets them apart is blending technical performance with a clean Nordic aesthetic—no flashy logos, just stuff that works and looks sharp. Their target crowd includes…
Our read on the site
The overall SEO health of 66north.com is moderate, with significant opportunities for improvement in on-page elements, technical SEO, and content strategy. The site has a strong HTTPS implementation and a decent accessibility score, but it suffers from critical issues such as missing H1 tags and images without alt attr…
66north.com Traffic and Visitor Engagement
66north.com draws an estimated 4,213 visits a month from search engines. Effectively all of it is organic — about 4,213 visits from unpaid results. Spread across 1,197 ranking keywords, that averages roughly 3.5 organic visits per keyword.
Monthly visits
4.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
66north.com AI Visibility
On our AI visibility scale 66north.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
66north.com LLMS.txt
The llms.txt on 66north.com runs to 169 lines (9,254 characters) across 12 sections, last generated in April 2026. It introduces the site as "66°North". It tells AI engines the business works in Outdoor Apparel, Technical Outerwear and Sustainable Clothing. It describes 5 products, with prices such as Lava Jacket at $350, Stream Fleece at $120 and Helka Parka at $450. Services it lists include Worldwide Shipping, Free Returns, Gear Repair Service and Custom Sizing Advice. The audience it names is Adventurers, hikers, skiers, cold-climate residents, aged 25-55 (Europe, North America, Iceland). Technologies it mentions include HTTPS, Viewport Optimization, Robots.txt, XML Sitemap and E-commerce Platform (likely Shopify). The keywords it claims start with "outerwear", "jacket", "Iceland" and "winter gear".
Status
Published
AI engines can read it
Lines
169
In the file
Size
9.3K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# 66°North ## About Rooted in Iceland's unforgiving landscapes, 66°North has been making top-tier outerwear since 1926, born from the needs of local fishermen facing relentless North Atlantic storms. They design jackets, pants, and layers that deliver unbeatable protection—waterproof, windproof, breathable—while keeping a sleek, minimalist style that transitions from trails to town. Serving outdoor lovers worldwide, from Arctic trekkers to urban commuters in harsh winters, their gear emphasizes longevity and eco-conscious materials like recycled polyester and responsibly sourced wool. The brand's commitment to quality shines through in every stitch, with testing in real Icelandic conditions ensuring reliability. They've grown from a small Akureyri outpost to a global name, available in premium retailers and direct online. Innovation drives them, incorporating Gore-Tex and proprietary insulations without skimping on comfort. Community-focused, they back Icelandic athletes and conservation efforts. Shoppers get versatile pieces for hiking, skiing, or daily wear in cold snaps. Their story resonates—heritage craftsmanship meets modern tech. Expansion includes pop-ups in major cities and collabs with explorers. Durability means fewer replacements, aligning with sustainable values. Fans appreciate the fit for active bodies and thoughtful details like cuff adjustments. Online tools h
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Lava Jacket$350
- Stream Fleece$120
- Helka Parka$450
- Wool Base Layer$90
- Tor Pants$180
Services it tells AI about
- Worldwide ShippingVaries by location
- Free ReturnsFree
- Gear Repair ServiceContact for quote
- Custom Sizing AdviceFree
- Loyalty ProgramFree to join
Competitors it names
Audience it targets
Adventurers, hikers, skiers, cold-climate residents · 25-55 · Europe, North America, Iceland
Company type
Private
66north.com Organic Keywords
Google lists 66north.com for about 1,197 keywords, which together bring an estimated 4,213 organic visits a month.
Ranking keywords
1.2K
Found in Google for this domain
Visits they bring
4.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
66north.com SEO Audit
The latest technical audit of 66north.com scored 76 out of 100 overall. Performance is its weakest area at 39, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighOptimize Image Alt Attributes
- HighFix Broken Links
- CriticalEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
66north.com Competitors and Alternatives
66°North's company profile names https://www.marmot.com, https://www.patagonia.com, https://www.thenorthface.com and https://www.columbia.com as competitors. Its own llms.txt adds https://www.arcteryx.com and https://www.rei.com. Outside its market, the domains ranked closest to it in our worldwide ranking are theoriginalshotels.com, kub.org, pockettoons.com and hori.jp.
66north.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
66north.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 66north.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 66north.com
Neighbours of #300,099 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. 66north.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.