Last updated: September 2026
Global rank: Worldwide · 2026-09
#98,280
AI visibility: Grade A
84
SEO health: Latest audit
93
Visits
992.1K
per month, estimated
Keywords
9.2K
ranking in Google
Organic share
100%
992.1K organic visits
LLMS.txt
Published
128 lines AI engines can read
You're seeing the free preview of 123test.com
123test.com Company Profile
123test.com operates as an online platform offering a selection of free tests focused on intelligence, personality, career direction, work values, and job-related competencies. Users can choose from various assessments that measure cognitive abilities or personal traits through structured questions and scoring systems. The site presents these options in a straightforward manner, with results available immediately aft…
Founded in 2015 (about 11 years ago), 123test is based in Amsterdam, Netherlands. Its workforce is listed as between 21 and 50 employees. Its profile files it under Online Testing, with further tags for Education Technology, Web Applications and B2C. Products on record for it: IQ Tests, Career Tests and Personality Tests. Total funding on record is Bootstrapped. Its tagline reads: "Free tests that take you further!".
- Sector
- Online Testing
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2015
- Employees
- 21-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- IQ Tests, Career Tests, Personality Tests
123test.com Web Traffic Statistics
Key findings
- 123test (Online Testing) is ranked #98,280 worldwide in our September 2026 domain ranking, inside the top 100,000, up 3,466 places from #101,746 in August 2026.
- It is estimated to receive about 992,100 visits a month from search, 100% of it organic, across 9,153 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 128 lines.
- Its last technical audit scored 93/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #98,280 | ▲ 3,466 |
| August 2026 | #101,746 | ▼ 3,359 |
| July 2026 | #98,387 | ▼ 22,939 |
| June 2026 | #75,448 | — |
| May 2026 | #75,448 | ▼ 11,973 |
| April 2026 | #63,475 | ▲ 31,836 |
| March 2026 | #95,311 | ▼ 2,957 |
| February 2026 | #92,354 | — |
What this company does
123test.com operates as an online platform offering a selection of free tests focused on intelligence, personality, career direction, work values, and job-related competencies. Users can choose from various assessments that measure cognitive abilities or personal traits through structured questions and scoring systems. The site presents these options in a straightforward manner, with results available immediately aft…
Our read on the site
Good foundation with room for improvement.
123test.com Traffic and Visitor Engagement
Search engines send 123test.com an estimated 992,100 visits a month. Effectively all of it is organic — about 992,100 visits from unpaid results. Spread across 9,153 ranking keywords, that averages roughly 108 organic visits per keyword.
Monthly visits
992.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
992.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
123test.com AI Visibility
123test.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
123test.com LLMS.txt
The llms.txt on 123test.com runs to 128 lines (4,874 characters) across 12 sections, last generated in April 2026. It introduces the site as "123test - Online IQ, Career, and Personality Tests". It tells AI engines the business works in Online Testing, Education Technology and Web Applications. It describes 3 products, with prices such as IQ Test at Free and Personality Test at Free. The audience it names is Individuals seeking self-improvement, students, professionals, aged 18-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, PHP and MySQL. The keywords it claims start with "IQ test", "career test", "personality test" and "online tests".
Status
Published
AI engines can read it
Lines
128
In the file
Size
4.9K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# 123test - Online IQ, Career, and Personality Tests ## About 123test is an online platform that offers a variety of tests including IQ tests, career assessments, and personality evaluations. The company aims to provide users with serious answers to help them understand their intelligence, career potential, and personality traits. With a focus on accuracy and speed, 123test serves individuals seeking self-improvement and career guidance through accessible online testing. **Areas of Work:** Online Testing, Education Technology, Web Applications ## Things to Remember - **Website:** https://123test.com - **Address:** Not Available, Amsterdam, Netherlands - **Contact:** [email protected] - **Phone:** +31-20-123-4567 - **Hours:** 24/7 - **Timezone:** UTC+1 - **Currency:** EUR - **Company Type:** Private - **Employees:** 25 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **IQ Test** (Free): A comprehensive online IQ test that provides insights into your intelligence level. - **Career Assessment** (Contact for pricing): An evaluation to help you understand your career potential and suitable job paths. - **Personality Test** (Free): An online personality evaluation that helps you discover your traits and preferences. ## Services ## Keywords IQ test, career test, personality test, online tests, career assessment, intelligence test, fr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- IQ TestFree
- Career AssessmentContact for pricing
- Personality TestFree
Competitors it names
Audience it targets
Individuals seeking self-improvement, students, professionals · 18-54 · Global
Company type
Private · actively hiring
123test.com Organic Keywords
Google lists 123test.com for about 9,153 keywords, which together bring an estimated 992,100 organic visits a month.
Ranking keywords
9.2K
Found in Google for this domain
Visits they bring
992.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
123test.com SEO Audit
The latest technical audit of 123test.com scored 93 out of 100 overall. SEO is its weakest area at 85, while performance scores highest at 98. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Performance
Excellent
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt
- CriticalCreate and Submit Sitemap
- HighOptimize Title Tags and Meta Descriptions
- HighImprove Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
123test.com Competitors and Alternatives
123test's company profile names psychologytoday.com and myersbriggs.org as competitors. Its own llms.txt adds mypersonalitytest.com, 16personalities.com and testcolor.com. Outside its market, the domains ranked closest to it in our worldwide ranking are travelportland.com, materiel.net, rate.com and healthynewage.com.
123test.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
123test.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 123test.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 123test.com
Neighbours of #98,280 in our worldwide ranking — each with its own report.
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