Amrut.ai Partner Program
Partner & affiliate brief

Your clients are being
recommended by AI — or they aren't.

Amrut.ai measures whether ChatGPT, Gemini, Perplexity and Google AI Mode mention a brand when buyers ask for a recommendation — then hands over the plan to fix it. Around that sits a complete AI-era SEO platform: audits, keywords, backlinks, competitor ads, llms.txt, content and analytics. This is the brief for partners who want to sell it.

amrut.ai AI Visibility & SEO Platform 50 markets · 10 languages Founded 2025 · Worldwide [email protected]
The shift

Search stopped being ten blue links.

A buyer no longer types “best CRM for real estate” into Google and scans results. They ask an AI assistant and take the three names it gives back. Whoever those three names belong to wins the deal — and nothing in a traditional SEO stack tells you whether you're one of them.

The blind spot

Rankings can't see AI answers

A site can rank #1 on Google and still be invisible inside ChatGPT's answer. Rank trackers measure a surface buyers are drifting away from.

The new surface

Four engines decide the shortlist

ChatGPT, Gemini, Perplexity and Google AI Mode now sit between a question and a purchase — each with its own opinion of who's credible.

The opening

Nobody has been told the score

Most businesses have never seen their AI visibility number. That single report opens the conversation — and it's the easiest first sale a partner will make this year.

The flagship product
Lead with this

AI Visibility

Every day, Amrut.ai asks the AI engines the questions your client's buyers actually ask — and records what comes back. Who got named. Who got recommended instead. In what tone. Which sources the answer was built from. Then it writes the plan to change the answer.

Engines tracked on every plan
ChatGPT Gemini Perplexity Google AI Mode Claude also supported
What a daily scan looks like
best project management tool for small agencies
is [brand] better than [competitor] for enterprise teams?
who are the top providers of solar installation in Texas

Prompts are split into a fixed core set, a fixed control set and a rotating pool, so trend lines stay comparable day to day while coverage keeps widening.

Measure

Score & Share of Voice

Visibility Score, competitor rank and share of voice — per engine, tracked over time, with the full response text stored for every prompt. Never summarised away.

Explain

Sentiment & citations

How each engine talks about the brand, and every domain it cited to build the answer — which is the list of places worth earning a mention.

Beat

Competitor Dominance Matrix

Head-to-head comparison plus opportunity-gap detection: the prompts where rivals get named and your client doesn't.

Built for multi-market brands

Tracked per country and per language

An AI answer in Germany is not the answer in India. Every project is scanned against a chosen market and language — 50 countries and 10 languages including English, Spanish, French, German, Portuguese, Hindi, Japanese, Chinese, Arabic and Italian — so a global brand can run one project per market instead of guessing from a single US reading.

Defensible in a boardroom

The method is published, not a black box

Prompt construction, engine coverage and how insights are generated are documented publicly at amrut.ai/documentation. When a CMO asks how the number was produced, there's a page to send — and the raw AI responses behind every data point stay stored in the account.

The deliverable clients actually pay for

The AEO/GEO Action Plan — a monthly growth plan, not a dashboard

Executive summary

Written for the person who signs off, not the practitioner.

Marketing calendar

Blogs, video, social, PR, offline and partnerships — dated.

Rollout roadmap

Prioritised action plan with projected impact estimates.

Page & AI optimisation

Content focus, keywords and point-by-point inspection.

How it compares

Most AI-visibility trackers stop at a dashboard.

Amrut.ai turns what it finds into work someone can actually do on Monday morning. That difference is the whole pitch — and it's why retention is a plan-delivery story rather than a novelty-metric story.

CapabilityOther AI toolsAmrut.ai
All four engines — ChatGPT, Gemini, Perplexity, AI ModePartial✓
Visibility Score & competitor rank✓✓
Sentiment scored per LLM response✓✓
Citation & domain source tracking✓✓
Competitor opportunity-gap detectionPartial✓
Competitor Dominance Matrix✕✓
Full AI response text, per enginePartial✓
AI-generated executive summary✕✓
Prioritised action plan — not just a dashboard✕✓
Content rollout calendar & keyword focus✕✓
Page & AI optimisation recommendations✕✓
Projected impact estimates✕✓
Positioning, brand & product monitoring insights✕✓
Scan history with per-run engine breakdownPartial✓
Shareable, brandable reports✓✓
The rest of the platform

AI visibility opens the door. The platform keeps the account.

A client who learns they're invisible in ChatGPT immediately asks what to fix. Everything needed to answer that is already in the same login — which is why the second sale is usually easier than the first.

Get found by AI

llms.txt engine & AI crawlability

Generate, optimise and host llms.txt, robots.txt and sitemap.xml — reading the site's real files first and improving them, rather than overwriting blind. Then see exactly how GPTBot, ClaudeBot, PerplexityBot and Google-Extended are treated on that domain: what they can reach, what's blocked, and what to open up so the content can be read, indexed and cited.

Prove the return

AI LLM traffic dashboard

See visits arriving from ChatGPT, Perplexity and other assistants, alongside GA4 and Search Console — so “AI visibility” lands as sessions, not vibes.

Classic SEO, done well

Full audit & rank stack

Unlimited site audits across 200+ factors, keyword research and clustering, ranked keywords, backlink profiles and daily monitoring with alerts.

Five products that sell on their own

Each of these has walked into a meeting and won it without help.

Credibility

Company Profile

An AI-built intelligence profile of any business, extracted from its own website and verified sources: overview, leadership team, competitors, countries served, monthly active users, annual revenue, funding rounds and acquisition history — drawn from Crunchbase, LinkedIn and official filings, with GA4 verification and manual override. Shareable and downloadable. Roughly 95% data accuracy.

Market sizing

Top 1,000,000 website rankings

A public ranking of the world's most visited websites, refreshed monthly — traffic, estimated revenue, monthly visits, total users, industry, products and location. Filter by country or city, compare any two domains, and export the table as CSV. Paid plans export company data from it in one click.

The AI-era robots.txt

llms.txt generator

The file at a domain's root that tells ChatGPT, Claude, Perplexity and Gemini who the business is, what it sells, which pages are authoritative and how it wants to be described. Amrut.ai reads the live site, writes it, validates the format, lets every line be edited, and hosts it — then regenerates it whenever the site changes, so AI stops guessing.

Production, not just analysis

AI Content Generator

The part that turns the action plan into published work: 12 content types — blog posts, social, emails, product descriptions, ad copy, newsletters, YouTube scripts — with 8 tones, 5 variations per run, 100+ industry templates and 50+ languages. Built-in plagiarism check, grammar fix and readability score, bulk generation up to 10,000 words, version history, and export to PDF, DOCX or HTML.

Answers, not dashboards

Ask AI

A chat interface over the client's own data. Ask why a page dropped, which keywords to target next, or what to fix first — answered from their crawl data, Search Console and GA4 numbers rather than generic advice, and it shows exactly which pages it read. Up to 750,000 tokens a day.

Everything included in the workspace
AI VisibilityBrand presence across every major LLM
Site's AI CrawlabilityCan AI engines read the site at all
AI SEO Analysis ReportFull technical + on-page audit
LLMS File Generatorllms.txt written, enriched and hosted
Robots.txt GeneratorFetches the real file, then improves it
Sitemap GeneratorDeep-crawl sitemaps for JS-heavy sites
AI Content GeneratorBlogs, ads, emails, product copy, scripts
Ask AIConversational research across your data
Company ProfileComplete business intelligence on a domain
Competitor ListAuto-discovered rivals per domain
Competitor Google AdsWhat rivals are paying to say
Competitor Facebook AdsSocial ad intelligence
Backlink CheckerReferring domains, anchors, toxic links
Keyword Research VolumeVolume, difficulty and intent
Keyword SuggestionsExpansion and clustering
Ranked KeywordsWhat a domain already ranks for
Keyword Website FinderWhich sites own a keyword
Website RankingBrowse the top 1M site rankings
Website AnalyticsGA4 traffic intelligence
Search ConsoleClicks, impressions, CTR, positions
AI LLMs TrafficVisits sent by AI assistants
YouTube TrendsVideo search opportunity
Watchlist & AlertsDaily health monitoring by email
Team & Manage UsersInvite colleagues and clients
4AI engines tracked daily
24Tools in one login
1MWebsites ranked, refreshed monthly
50Markets, in 10 languages
200+SEO factors per audit
2–15 minFirst full site scan
Your selling kit

Sixteen free tools that open a conversation.

Partners rarely lose a deal on price — they lose it on getting the first meeting. Every one of these runs free on any domain, so you can walk into a pitch already holding that prospect's data. Two of them need no account at all.

AI Crawlability CheckerHow any site's robots.txt treats AI agents — instant
LLMS.txt GeneratorGenerates and improves a real llms.txt file
AI SEO AnalysisFull audit report on any domain
Keyword ResearchVolume, difficulty and intent
Ranked KeywordsWhat a domain already ranks for
Backlink CheckerReferring domains and anchors
Competitor AdsGoogle and Facebook ad intelligence
Website AnalyticsGA4 traffic view
GSC DashboardSearch Console clicks and impressions
YouTube TrendsVideo search opportunity
Robots.txt GeneratorReads the live file, then improves it
Sitemap GeneratorDeep-crawl sitemaps
Company ProfileFull intelligence profile on any business
Top 1M RankingsPublic, filterable, CSV export
Token CounterFree forever — no account needed
Keyword ExtractorFree forever — no account needed
Pitch aid

Shareable report links

Send a prospect a live AI visibility report as a link — no login, no attachment. On Growth it's white-label, so it can carry your agency's branding instead of ours.

Pitch aid

Browser extension

A one-click button on any site you visit: quick SEO snapshot, competitor comparison, traffic trend or full company profile. Useful when you're researching a prospect five minutes before a call.

Pitch aid

Head-to-head pages

Ready-made comparisons against Semrush, Ahrefs, Moz and Ubersuggest for the moment a client asks why they'd switch from the tool they already pay for.

What procurement will ask

GDPR & CCPA compliant

Documented privacy policy and a data-deletion route.

256-bit SSL throughout

Data encrypted in transit; client data is never sold.

Google-native integrations

Official GA4 and Search Console connections, per account.

Cancel any time

No contracts or lock-in; access runs to the period's end.

Pricing · AI Visibility

One project per plan. All four engines on every tier.

A project is one brand and one domain. Tiers differ by depth — prompts tracked per day, competitors watched, and how far the monthly action plan goes. Yearly billing saves roughly 16% (about two months free).

Starter
$99 / month

For one brand getting started with AI visibility.

  • 50 prompts per day
  • Up to 5 competitors tracked
  • 600 high-volume research prompts / month
  • Score, Share of Voice, sentiment & citations
  • Full AI response history
  • Marketing calendar & roadmap (preview)
  • Scan history, PDF & shareable reports
Pro
$249 / month

For agencies and multi-brand portfolios.

  • 100 prompts per day
  • Up to 10 competitors tracked
  • 1,200 research prompts / month
  • Monthly growth plan — 25–30 action items
  • Full marketing calendar & roadmap
  • Support response within 24 hours
  • Monthly 30-minute strategy review
Growth Most popular
$599 / month

For teams tracking multiple brands and rivals closely.

  • 150 prompts per day
  • Up to 15 competitors tracked
  • 1,200 research prompts / month
  • Monthly growth plan — unlimited action items
  • Publish-ready, human-written content
  • Priority scanning and priority support
  • Dedicated 1-hour onboarding + weekly reviews
  • White-label, brandable reports

Free entry point: one AI visibility scan with no card required — a preview of the score, sentiment and action plan. Extra competitors and engines are available as add-ons from the dashboard.

Pricing · SEO platform

The SEO side runs on credits, and starts free.

Site audits and analysis are unlimited — credits are spent on data pulls and report downloads, which keeps the free tier genuinely usable and makes the upgrade a volume decision rather than a lockout.

Free
$0 forever
  • 2,000 SEO credits every month
  • 200,000 Ask AI tokens every day
  • 20 AI content generations / month
  • Unlimited website audits & analysis
  • Keywords, backlinks, competitor ads
  • llms.txt, sitemap.xml, robots.txt
  • No credit card required
Professional Best value
$19.99 / month
  • 10,000 SEO credits / month — 5× Free
  • 500,000 Ask AI tokens every day
  • 100 AI content generations / month
  • Rollover up to 20,000 credits
  • White-label branded report downloads
  • Full AI LLM traffic dashboard + GA4 radar
  • Team invites, one-click exports
  • Email & mobile support
Premium
$49 / month
  • 30,000 SEO credits / month — 15× Free
  • 750,000 Ask AI tokens every day
  • 300 AI content generations / month
  • Rollover up to 60,000 credits
  • Everything in Professional
  • Priority email & mobile support
What credits buy
ActionCreditsNote
Add a website0Free and unlimited
Site audit & analysis0Unlimited on every plan
Keyword search500Volume, difficulty, suggestions
Backlink fetch500Referring domains and anchors
Historical data500Trend lookbacks
Competitor check1,000Full rival breakdown
PDF report download3,000White-label on paid plans

Cards accepted: Visa, Mastercard, Amex, Discover, RuPay and UPI. Upgrade, downgrade or cancel any time — cancellation takes effect at the end of the billing period, with no fees.

Commercials

Nothing to pay in. One clean commission out.

Partners never pay a joining fee, a licence fee or a minimum. You sell, the client pays their first invoice, and we pay you a one-time commission on that first payment — 40% is our standard rate and yours is agreed on a call. Nothing to reconcile, and nothing clawed back later.

$0 Upfront cost to become a partner — no joining fee, no licence, no minimum volume
Up to 40% One-time commission on the client's first payment — your rate is agreed with you
90 days Attribution window — you're credited even if they sign up weeks after the first click
What one referral pays — at our standard 40%
Plan referredClient's first paymentYour one-time commission
AI Visibility — billed monthly
Starter · $99/mo$99.00$39.60
Pro · $249/mo$249.00$99.60
Growth · $599/mo$599.00$239.60
AI Visibility — billed yearly (first payment is the full year, released monthly)
Starter · yearly$997.92$399.17
Pro · yearly$2,509.92$1,003.97
Growth · yearly$6,037.92$2,415.17
SEO platform
Professional · $19.99/mo$19.99$8.00
Premium · $49/mo$49.00$19.60

Yearly figures use the standard 16% annual discount already applied at checkout, and commission is calculated on the amount actually collected, before tax. 40% is our standard rate — yours is agreed on a call. A monthly plan pays in one go after the 30-day refund window; a yearly plan is released in twelve monthly instalments as each service month begins, because the customer has paid for a year they may stop using in month two.

Where the money is

Close it on a yearly plan and one deal earns $2,415

Because commission is a share of the first payment, an annual contract is worth roughly ten times a monthly one to you — and it's an easier sell, since the client saves two months. It reaches you as twelve monthly instalments of $201.26 rather than one cheque, but the total is the same. Push annual.

Also open

Reseller and white-label routes

If you'd rather own the client relationship and bill it yourself, we do discounted reseller pricing with white-label reports on the Growth tier. Volume terms are negotiated per partner.

Programme termsDetail
Cost to joinNone — no upfront fee, licence or inventory commitment
CommissionUp to 40% of the first payment of each product they buy — agreed per partner, 40% standard
RenewalsNot commissionable — the offer is deliberately a single, clean payout
Cookie / attribution window90 days, last click
Payout scheduleMonthly plan: once the 30-day refund window clears. Yearly plan: twelve monthly instalments across the year
Minimum payout$50, rolled forward until reached
Payout methodsBank transfer, UPI or PayPal
Qualifying productsAI Visibility (all tiers) and SEO Professional / Premium, monthly or yearly
TrackingUnique referral link plus a coupon code for deals closed offline
DashboardClicks, signups, conversions and earnings, updated daily
What we provide. A partner dashboard, your referral link and coupon code, this deck as a shareable page, white-label report templates, demo access for pitching, co-branded landing pages for serious volume, and a named contact who joins your client calls when a deal needs it.
Who this sells to

SEO & digital agencies

A new retainer line their competitors can't yet quote for.

Marketing consultants

An audit that opens a strategy engagement in one meeting.

Web studios

Post-launch recurring revenue instead of a one-off build fee.

Creators & communities

A free scan is a genuinely useful lead magnet, not a coupon.

How it works

Four steps from this document to your first commission.

Apply

Email [email protected] with your business and audience. Approval usually takes under two working days.

Get equipped

You receive your referral link, coupon code, demo access and the white-label report pack.

Run free scans

Run a no-card AI visibility scan for a prospect. The gap in the report does most of the selling.

Get paid

When their first invoice clears, your 40% is queued and paid in the next monthly payout run.

Questions partners ask
Does it cost anything to become a partner?

No. There is no joining fee, licence fee, inventory purchase or minimum volume. You are never asked to pay anything upfront — you introduce the client, they pay us, and we pay you.

Is the commission recurring?

No, and that's intentional. You earn a one-time commission on the first payment of each product they buy — up to 40%, at the rate agreed with you. A client who starts on AI Visibility and later adds an SEO plan earns you both. Renewals are never commissionable. Because an annual contract's first payment is the whole year, selling annual is still where the programme pays best.

When exactly does the money arrive?

On a monthly plan, once the client's first payment clears the 30-day refund window — paid in the next monthly run. On a yearly plan the customer has paid for twelve months but can stop using the product much sooner, so the same total is released in twelve monthly instalments as each service month begins, and stops at twelve. Bank transfer, UPI or PayPal, $50 minimum rolled forward.

What if the client signs up weeks after I introduce them?

You're still credited — attribution runs for 90 days on last click, and for deals closed offline you get a coupon code that ties the account to you regardless of how they arrived.

Do my clients need a separate subscription per brand?

Yes — one AI Visibility plan covers one project, meaning one brand and one domain. Agencies handling several brands take a plan per brand, which is where reseller pricing becomes worth discussing.

Can we track more competitors or engines than the plan includes?

Yes. Extra competitors and engines are add-ons that can be switched on from the dashboard at any time, billed separately from the base plan.

Is there something free to hand a prospect?

Yes. Anyone can run one AI visibility scan with no card, and the whole SEO platform has a free-forever tier with 2,000 monthly credits. Both are strong openers for a pitch.

How is the data kept safe?

256-bit SSL encryption throughout, GDPR and CCPA compliant, and client data is never sold. Websites and analytics connections stay private to the account that owns them.

What happens right after a client adds their website?

Scanning starts immediately: a full technical and on-page audit, an llms.txt deep crawl, hosted SEO files, a backlink scan, keyword tracking, competitor discovery, GA4 and Search Console sync, and daily health monitoring with email alerts. First scan finishes in roughly 2–15 minutes.

Can a client cancel easily?

Yes, any time, with no cancellation fee — access continues to the end of the paid period. We'd rather you sell honestly than sell once.

Let's talk about what you'd sell first.

Send us the kind of client you work with and we'll come back with the pitch angle, the pricing that fits them, and a sample report on a domain of your choosing.

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